# Help me name my information security business **URL:** \ **Category:** In My Humble Opinion\ **Created:** [January 3, 2018, 8:52pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816 "2018-01-03T20:52:32Z")\ **Posts on this page:** 20\ **Page:** 3
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [January 4, 2018, 9:45pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/41 "2018-01-04T21:45:16Z")
Show that you’ve got the inside track when it comes to the security biz: _Insecurity_. ---
**Author:** ![Shoeless](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/shoeless/32/7099_2.png) [@Shoeless](https://boards.straightdope.com/u/Shoeless)\ **Post date:** [January 4, 2018, 9:52pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/42 "2018-01-04T21:52:28Z")
**Chastity Belt** - “Nothing penetrates our security!” ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [January 4, 2018, 9:56pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/43 "2018-01-04T21:56:22Z")
Is _BlackBox_ available? It brings to mind those almost-unbreakable information storage units on planes. ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 4, 2018, 9:56pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/44 "2018-01-04T21:56:28Z")
> [@filmore](#): > > As I think about this more, I’m not sure that many small businesses would call you for typical security services. Most small businesses already have an IT company they work with to manage their systems. If they needed something or anything went wrong, they’d call that company. But I can see the forensics aspect working out really well. If a business gets hacked or an employee goes rogue, the regular IT company likely won’t have the skills to do the forensics necessary to figure out what was hacked. They’d need a specialist for those skills, and they would seek out people like you. For stuff like setting up firewalls, they’d go to BestBuy or whatever. I’m thinking you could do really well by just focusing on forensics rather than all kinds of computer security. You can still do other security stuff, but I see forensics as what gets you jobs as a 1 man shop. > > Maybe something like “Bloodhound Security and Forensics”. > > I met someone who does forensics, and he gets work from both law enforcement and corporations. The corporations use him when they need to know what an employee was doing on the computer–everything from porn to corporate secrets. It sounded like this guy had more business than he could handle since it took such a specialized set of skills. Anyone can install a firewall, but not anyone can do something like pick through the Windows registry to tell you that a USB drive was plugged in right after the employee was told he was fired. I might not have been clear earlier. Computer forensics is my area of expertise. I do it for a living and teach the subject at a university. I wouldn’t be offering general security services, just doing incident response, investigations, and forensics. What you say about companies having people to handle day-to-day security but needing an expert for forensics and investigations is exactly right. Doing the online courses is just a way to get an income stream and build my brand while I ramp the forensics services. Because I have teaching experience, I can whip up a CISSP prep course fairly quickly, get it online, and market it faster than I can build a forensics practice. Sorry for not being more clear about what I have in mind. Given that, does the “Reveal” angle or something similar make sense? I’m looking for something that gets to the idea that I’m the guy you call to come in, handle an incident, and investigate what happened. ---
**Author:** ![TroutMan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troutman/32/6721_2.png) [@TroutMan](https://boards.straightdope.com/u/TroutMan)\ **Post date:** [January 4, 2018, 9:59pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/45 "2018-01-04T21:59:24Z")
This is at the extreme end of boring, but what about [Bayard] Security or [Bayard] IT Security (with your actual name). It tells people what you do, and it’s easier to remember when you and your company share the same branding. Unless your name is something like Papadopoulos. ---
**Author:** ![TroutMan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troutman/32/6721_2.png) [@TroutMan](https://boards.straightdope.com/u/TroutMan)\ **Post date:** [January 4, 2018, 10:01pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/46 "2018-01-04T22:01:55Z")
> [@Bayard](#): > > Given that, does the “Reveal” angle or something similar make sense? I’m looking for something that gets to the idea that I’m the guy you call to come in, handle an incident, and investigate what happened. If I’ve been hacked, my initial reaction to Reveal InfoSec is “but I just had stuff revealed, when I wanted it secure.” I get the angle you’re hoping for, but that’s not where the word takes me. ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 4, 2018, 10:02pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/47 "2018-01-04T22:02:02Z")
> [@TroutMan](#): > > Unless your name is something like Papadopoulos. It’s not too far off ☹ Papadopoulous is probably easier to spell and pronounce than my actual name, although at least I don’t share a name with a Trump flunky. ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 4, 2018, 10:06pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/48 "2018-01-04T22:06:50Z")
> [@Czarcasm](#): > > Is _BlackBox_ available? It brings to mind those almost-unbreakable information storage units on planes. It looks like it is. Also, the term “black box” has a specific meaning in penetration testing, and I don’t want people to think I provide that service. ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [January 4, 2018, 10:17pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/49 "2018-01-04T22:17:21Z")
_metochí_-Greek word that can mean security and share(among other things). _MetochiTech_ _Metochi Consulting_ ---
**Author:** ![BobBitchin](https://avatars.discourse-cdn.com/v4/letter/b/7ea924/32.png) [@BobBitchin](https://boards.straightdope.com/u/BobBitchin)\ **Post date:** [January 4, 2018, 10:22pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/50 "2018-01-04T22:22:07Z")
Hi-lok security services/specialists. Pronounced high-lock The word Hi invokes high security/strength/quality Lok is just lock I think the logo should be a stylized vault door, either traditional or modern…both relay a different positive message. You should choose the one that reflects your style.😃 🆒. No applause just throw cash as I do my victory lap.:rolleyes: ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [January 4, 2018, 10:31pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/51 "2018-01-04T22:31:43Z")
> [@BobBitchin](#): > > Hi-lok security services/specialists. Pronounced high-lock > > The word Hi invokes high security/strength/quality > Lok is just lock > > I think the logo should be a stylized vault door, either traditional or modern…both relay a different positive message. You should choose the one that reflects your style.😃 > > 🆒. No applause just throw cash as I do my victory lap.:rolleyes: Sounds like a lock-picking service. ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 4, 2018, 10:31pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/52 "2018-01-04T22:31:50Z")
OK, how about something with Resolute or Resolution? Resolute because I’m purposeful and tenacious, or Resolution because I come in an resolve your incident/investigation and restore order to the world. Resolute Computer Forensics Resolute Security Consulting Resolution Information Security Resolution InfoSec Or maybe Resolve, which can be either a noun or a verb. Resolve InfoSec. Resolve Digital Forensics. ---
**Author:** ![Tim\_R.Mortiss](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tim_r.mortiss/32/142_2.png) [@Tim\_R.Mortiss](https://boards.straightdope.com/u/Tim_R.Mortiss)\ **Post date:** [January 4, 2018, 10:32pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/53 "2018-01-04T22:32:34Z")
Don’t get cute. Pet groomers can sound cute. Ice cream parlors can sound cute. People want their internet security consultants to be trustworthy and competent, not cute. If you want to sound trustworthy, pick a solid, old-world, businessy-sounding name. Something like Wentworth, Carnegie, Harrison, Winchester, Fulbright, or Guilford. You’ll sound like you’ve been around forever and are above reproach. ---
**Author:** ![Yllaria](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yllaria/32/3452_2.png) [@Yllaria](https://boards.straightdope.com/u/Yllaria)\ **Post date:** [January 4, 2018, 10:39pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/54 "2018-01-04T22:39:59Z")
Would you say you were doing Incident Response? Patching holes? Are you tracking? Would Hunter Incident Response or Fast Track be of any use? Pity we’ve given up on odd deities. There were three Roman deities who protected entries: **Cardea** , goddess of hinges; **Forculus** \*, god of doors; and **Limentinus** , god of the threshold. Now that I see it, I like the word Threshold. It has connotative depth. - Just imagine what you could do with that one. ---
**Author:** ![filmore](https://avatars.discourse-cdn.com/v4/letter/f/7993a0/32.png) [@filmore](https://boards.straightdope.com/u/filmore)\ **Post date:** [January 4, 2018, 10:44pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/55 "2018-01-04T22:44:02Z")
> [@Bayard](#): > > Resolute Computer Forensics I like the sound of Resolute. It has a solid, secure feel. And I like having Forensics in the name, so people know you specialize in that. But the disadvantage is they might think that’s all you do. Maybe “Resolute Forensics Services” But I agree with Tim above that you could go with a name like ‘Bayard Security Group’ because you have a such a specialized service. Someone looking for something generic like ‘computer security’ is going to have a long list of choices and the company name might be the only thing that causes someone to chose one company over the other. But if someone searches for ‘computer forensics cityname’, there will not be many to pick from. As long as you have your byline come up with what you do, the name shouldn’t be as important. For example: Bayard Security Group Specialists in computer forensics and security incident investigation… ---
**Author:** ![Kiber](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kiber/32/317_2.png) [@Kiber](https://boards.straightdope.com/u/Kiber)\ **Post date:** [January 4, 2018, 10:55pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/56 "2018-01-04T22:55:46Z")
You mentioned training classes. If so - what is the age group of your likely students? Are they younger? Millennials? If they’re younger - I’d suggest avoiding the classical names and maybe going with something more current? I had to google some characters from World of Warcraft, since I don’t play - but is there something from that genre that might work? **Frost Mage** is one example - which sounds kind of cool and might resonate with a younger computer savvy crowd. Apparently the Frost Mage specializes in limiting enemy movement while dealing reliable and predictable output/damage. Just a thought. ---
**Author:** ![Bosda\_Di\_Chi\_of\_Tricor](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bosda_di_chi_of_tricor/32/16845_2.png) [@Bosda\_Di\_Chi\_of\_Tricor](https://boards.straightdope.com/u/Bosda_Di_Chi_of_Tricor)\ **Post date:** [January 4, 2018, 11:04pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/57 "2018-01-04T23:04:19Z")
Avoid all references to magic or the supernatural. Nobody believes in or pays much attention to it, except for the people who _hate it._ ---
**Author:** ![snfaulkner](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snfaulkner/32/433_2.png) [@snfaulkner](https://boards.straightdope.com/u/snfaulkner)\ **Post date:** [January 4, 2018, 11:11pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/58 "2018-01-04T23:11:26Z")
International Buisness Security…IBS! ---
**Author:** ![AnalogSignal](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/analogsignal/32/1085_2.png) [@AnalogSignal](https://boards.straightdope.com/u/AnalogSignal)\ **Post date:** [January 5, 2018, 12:50am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/59 "2018-01-05T00:50:39Z")
Damocles Defense - offering protection from imminent danger ---
**Author:** ![RaftPeople](https://avatars.discourse-cdn.com/v4/letter/r/6f9a4e/32.png) [@RaftPeople](https://boards.straightdope.com/u/RaftPeople)\ **Post date:** [January 5, 2018, 1:33am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/60 "2018-01-05T01:33:35Z")
> [@Bayard](#): > > OK, how about something with Resolute or Resolution? Resolute because I’m purposeful and tenacious,… **“TenaSec”** (Tenacious security) [Previous page](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816.md?page=2) [Next page](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816.md?page=4)