# Help me name my information security business **URL:** \ **Category:** In My Humble Opinion\ **Created:** [January 3, 2018, 8:52pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816 "2018-01-03T20:52:32Z")\ **Posts on this page:** 19\ **Page:** 4
**Author:** ![jtur88](https://avatars.discourse-cdn.com/v4/letter/j/e9c0ed/32.png) [@jtur88](https://boards.straightdope.com/u/jtur88)\ **Post date:** [January 5, 2018, 2:39am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/61 "2018-01-05T02:39:13Z")
Ive heard that some companies did pretty well with names like Yahoo and Google and GoDaddy… ---
**Author:** ![Snowboarder\_Bo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snowboarder_bo/32/229_2.png) [@Snowboarder\_Bo](https://boards.straightdope.com/u/Snowboarder_Bo)\ **Post date:** [January 5, 2018, 2:48am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/62 "2018-01-05T02:48:16Z")
How obvious do you want to be? Safe Harbor Services is pretty explicit. On the other hand, Haven Consulting is kinda vague yet evocative. ETA: by the way, “information security” translates into Esperanto as “sekureca informo”; sekureca is a pretty cool word IMO. ---
**Author:** ![Heracles](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/heracles/32/487_2.png) [@Heracles](https://boards.straightdope.com/u/Heracles)\ **Post date:** [January 5, 2018, 2:53am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/63 "2018-01-05T02:53:25Z")
Your username makes me think of [Fort Boyard](https://en.wikipedia.org/wiki/Fort_Boyard_(fortification)). I like your “Deductive”, but you’d need to put in “InfoSec” to cancel the Sherlock vibe. Words related to inquiries and whodunits: Culprit, Inquest (Inquisite?), PostMortem, Debrief, Clue, Diag (Dyag?). ---
**Author:** ![keturah](https://avatars.discourse-cdn.com/v4/letter/k/e95f7d/32.png) [@keturah](https://boards.straightdope.com/u/keturah)\ **Post date:** [January 5, 2018, 4:41am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/64 "2018-01-05T04:41:03Z")
> [@Bayard](#): > > Is there some animal or tool or symbol associated with sages, advisers, scholars, counselors, scribes…? Something along those lines? The fasces were a symbol of power, and the symbol of learning was the… something? Anything? A quill? It is associated with scholars and scribes. Also, feathers are popular images right now and could make for a good logo. And-there is the association that ‘the pen is mightier than the sword’, showing strength. ---
**Author:** ![snfaulkner](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snfaulkner/32/433_2.png) [@snfaulkner](https://boards.straightdope.com/u/snfaulkner)\ **Post date:** [January 5, 2018, 4:55am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/65 "2018-01-05T04:55:57Z")
Advanced Integrated Data Security? Enhanced Bayard Orginizational Limitless Aegis? Helpful Experience Reassuringly Protects Enhanced Systems? ---
**Author:** ![GuanoLad](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guanolad/32/42_2.png) [@GuanoLad](https://boards.straightdope.com/u/GuanoLad)\ **Post date:** [January 5, 2018, 10:02am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/66 "2018-01-05T10:02:23Z")
How about **scrutinize** with [the logo](https://www.dropbox.com/s/wawjq0oz3q2o690/scrutinize.png?raw=1) highlighting the two 'i’s. ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 5, 2018, 1:15pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/67 "2018-01-05T13:15:24Z")
> [@GuanoLad](#): > > How about **scrutinize** with [the logo](https://www.dropbox.com/s/wawjq0oz3q2o690/scrutinize.png?raw=1) highlighting the two 'i’s. That’s a good thought. Did you come up with that logo or find it somewhere? ---
**Author:** ![GuanoLad](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guanolad/32/42_2.png) [@GuanoLad](https://boards.straightdope.com/u/GuanoLad)\ **Post date:** [January 5, 2018, 1:25pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/68 "2018-01-05T13:25:59Z")
> [@Bayard](#): > > That’s a good thought. Did you come up with that logo or find it somewhere? Made it myself, just for clarification’s sake. I was thinking “two eyes = two i’s = scrutiny” but didn’t know how to say that without sounding weird, so made the little logo. ---
**Author:** ![TwoCarrotSnowman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/twocarrotsnowman/32/15879_2.png) [@TwoCarrotSnowman](https://boards.straightdope.com/u/TwoCarrotSnowman)\ **Post date:** [January 5, 2018, 2:15pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/69 "2018-01-05T14:15:52Z")
I think “Bayard Security Group” or similar is better than anything else in the thread. “Bayard” has a nice solid ring to it, and is easy to type, pronounce, spell and remember. That said, [I’m just going to leave this here…](http://dilbert.com/strip/1994-08-01) ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 5, 2018, 2:54pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/70 "2018-01-05T14:54:30Z")
> [@filmore](#): > > Bayard Security Group > [@TwoCarrotSnowman](#): > > I think “Bayard Security Group” or similar is better than anything else in the thread. “Bayard” has a nice solid ring to it, and is easy to type, pronounce, spell and remember.[I’m just going to leave this here…](http://dilbert.com/strip/1994-08-01) I thought **filmore** was just using my screen name as a stand-in for my real name. But actually using my screen name isn’t a bad idea. It doesn’t really have any connection to anything security related (I chose it from a character in a Faulkner novel), but it does have a ring to it, and I agree it would be easy to spell and remember. Although I’m sure I’ve made posts here that I’m not entirely proud of, and I don’t know that I want someone to make the connection between my real life and my posting history. Still, the idea is growing on me. > [@RaftPeople](#): > > **“TenaSec”** > > (Tenacious security) This one is growing on me too. ---
**Author:** ![TwoCarrotSnowman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/twocarrotsnowman/32/15879_2.png) [@TwoCarrotSnowman](https://boards.straightdope.com/u/TwoCarrotSnowman)\ **Post date:** [January 5, 2018, 6:49pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/71 "2018-01-05T18:49:00Z")
Might just be a thing in the UK, but ‘Tena’ is a brand of incontinence diapers. First thing I thought of. Still, if you’re mostly going to be investigating leaks… ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 5, 2018, 6:51pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/72 "2018-01-05T18:51:45Z")
> [@TwoCarrotSnowman](#): > > Might just be a thing in the UK, but ‘Tena’ is a brand of incontinence diapers. First thing I thought of. > > Still, if you’re mostly going to be investigating leaks… I’m not aware of that brand over here, but if it is, I’d definitely have to use the name just for that joke! Well done! ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 5, 2018, 6:55pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/73 "2018-01-05T18:55:41Z")
> [@Bayard](#): > > I’m not aware of that brand over here, but if it is, I’d definitely have to use the name just for that joke! Well done! Huh. It looks like they are available in the US, just at specialty medical supply stores (at least in my region). We have a winner, then! Call TenaSec to stop leaks! ---
**Author:** ![filmore](https://avatars.discourse-cdn.com/v4/letter/f/7993a0/32.png) [@filmore](https://boards.straightdope.com/u/filmore)\ **Post date:** [January 5, 2018, 9:23pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/74 "2018-01-05T21:23:31Z")
Is this your first foray into the business world? If so, see if there are any small business groups in your area. They will be a great resource to make sure you do things properly (incorporate), get references for service provides (lawyers, accountants, insurance), as well as network for potential clients. One thing to make sure of with your type of service is that you are personally protected. People are going to be using you as part of legal proceedings, so you want to be covered in case mistakes are are made (or someone sues for the heck of it). That would include incorporating, having sufficient liability insurance, and a host of other things a lawyer would recommend. ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 5, 2018, 9:54pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/75 "2018-01-05T21:54:45Z")
> [@filmore](#): > > Is this your first foray into the business world? If so, see if there are any small business groups in your area. They will be a great resource to make sure you do things properly (incorporate), get references for service provides (lawyers, accountants, insurance), as well as network for potential clients. > > One thing to make sure of with your type of service is that you are personally protected. People are going to be using you as part of legal proceedings, so you want to be covered in case mistakes are are made (or someone sues for the heck of it). That would include incorporating, having sufficient liability insurance, and a host of other things a lawyer would recommend. Oh yeah, I foresee a lot of time with lawyers in my future. I’m plugged into a couple of industry groups for forensics people, and I will eventually get connected to local small business groups, Chamber of Commerce, etc. And I have some ballpark estimates on things like errors and omissions insurance. I’m not to a very detailed level yet, but I’ll get there. I’m still working on sketching out the high-level plan. And the first phase of the plan is still to offer training classes, which won’t expose me to the same types of risk as doing actual incident response. Anyway, I plan to get lots of advice from a lawyer and from a colleague who has started businesses and who is a tax accountant. I think I have the name question narrowed down to three contenders: Bayard Security Group Resolve InfoSec (or Resolve Security Consultants) TenaSec I had to jettison Resolute because there is already a nationwide security consulting company called Resolute Security Group. ---
**Author:** ![Inner\_Stickler](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inner_stickler/32/318_2.png) [@Inner\_Stickler](https://boards.straightdope.com/u/Inner_Stickler)\ **Post date:** [January 5, 2018, 9:58pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/76 "2018-01-05T21:58:44Z")
I like Bayard Security Group, personally. ---
**Author:** ![Sunny\_Daze](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sunny_daze/32/438_2.png) [@Sunny\_Daze](https://boards.straightdope.com/u/Sunny_Daze)\ **Post date:** [January 5, 2018, 10:17pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/77 "2018-01-05T22:17:04Z")
20+ years of product management and product marketing in the security industry here (Yes, that comes after the alzheimer’s research I mentioned to **SamuelA** for those keeping count). You are a specialist. If you are offering a specialized service, as a premium provider, go with those more intellectual names you have been considering. They are not standard, and the odds are better that you’ll be able to do things like get a website and even trademark. The more basic and standard the name, the harder it is to stand out, and get even the basics of your business set up. Down the line, one you into products, if you create any, there are two schools of thought in security services: tell folks what they are getting (standard), or follow a naming schema that is based on your company culture and aspirations. This one takes more work to set up, but may fit your business model better. Do you know how to do trademark searches? The other problem with choosing names is that there are so many already out there and trademarked. I think you are headed the right direction for names. I like several that have been proposed: Koios, Portunes, Paloimon. Any name can be tweaked so that pronunciation is more obvious (Anglicized if you will). Any name with “lock” “shield” “guardian” is likely to be taken at this point. The direction you are taking is unique to you and your model. I think it’s a strong start. PM me if I can help. ---
**Author:** ![Defensive\_Indifference](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/defensive_indifference/32/6502_2.png) [@Defensive\_Indifference](https://boards.straightdope.com/u/Defensive_Indifference)\ **Post date:** [January 5, 2018, 10:39pm UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/78 "2018-01-05T22:39:03Z")
> [@Sunny\_Daze](#): > > PM me if I can help. On the one hand, thanks for your input! On the other, curse you for throwing a wrench into the works when I thought I was getting close to a decision! :mad: I’m about to wrap up for the day and hit the road, but I will probably take you up on your offer of assistance and shoot you a PM this weekend. Thanks! ETA: no, I don’t know how to do trademark searches, but I have a feeling I’m about to learn… ---
**Author:** ![filmore](https://avatars.discourse-cdn.com/v4/letter/f/7993a0/32.png) [@filmore](https://boards.straightdope.com/u/filmore)\ **Post date:** [January 6, 2018, 1:57am UTC](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816/79 "2018-01-06T01:57:34Z")
> [@Bayard](#): > > Although I’m sure I’ve made posts here that I’m not entirely proud of, and I don’t know that I want someone to make the connection between my real life and my posting history. Still, the idea is growing on me. Right, that would probably not be a good thing. Customers will be googling your company name and there’s no reason to have that link. The format can work for lots of different names: Sterling Security Group Keystone Security Group Centurion Security Group Aegis Security Group … [Previous page](https://boards.straightdope.com/t/help-me-name-my-information-security-business/805816.md?page=3)