# Help me tell the Geico Cavemen apart

**URL:** <https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732>\
**Category:** Cafe Society\
**Created:** [December 11, 2006, 8:38pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732 "2006-12-11T20:38:58Z")\
**Posts on this page:** 13\
**Page:** 2

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**Author:** ![gigi](https://avatars.discourse-cdn.com/v4/letter/g/a587f6/32.png) [@gigi](https://boards.straightdope.com/u/gigi)\
**Post date:** [December 12, 2006, 3:41pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/21 "2006-12-12T15:41:41Z")

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[QUOTE=mobo85]  
So easy, in fact, a caveman could do it.  
[/QUOTE]

All the sudden I’ve lost my appetite.

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**Author:** ![middleman](https://avatars.discourse-cdn.com/v4/letter/m/e9a140/32.png) [@middleman](https://boards.straightdope.com/u/middleman)\
**Post date:** [December 12, 2006, 5:23pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/22 "2006-12-12T17:23:21Z")

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**Not Hungry** is by far the best of the cavemen.

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**Author:** ![control-z](https://avatars.discourse-cdn.com/v4/letter/c/eada6e/32.png) [@control-z](https://boards.straightdope.com/u/control-z)\
**Post date:** [December 12, 2006, 6:19pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/23 "2006-12-12T18:19:18Z")

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Those commercials do nothing for me, I thought this thread was going to be a rant about the cavemen.

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**Author:** ![gigi](https://avatars.discourse-cdn.com/v4/letter/g/a587f6/32.png) [@gigi](https://boards.straightdope.com/u/gigi)\
**Post date:** [December 12, 2006, 7:45pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/24 "2006-12-12T19:45:48Z")

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I don’t know why they assume the cavemen would have speech impediments.

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**Author:** ![Elendil\_s\_Heir](https://avatars.discourse-cdn.com/v4/letter/e/7cd45c/32.png) [@Elendil\_s\_Heir](https://boards.straightdope.com/u/Elendil_s_Heir)\
**Post date:** [December 12, 2006, 8:27pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/25 "2006-12-12T20:27:09Z")

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Mildly funny, and I like the linkages between each episode, but I agree with **Larry Borgia** that their effectiveness in bringing in clients is probably pretty iffy.

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**Author:** ![middleman](https://avatars.discourse-cdn.com/v4/letter/m/e9a140/32.png) [@middleman](https://boards.straightdope.com/u/middleman)\
**Post date:** [December 12, 2006, 8:43pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/26 "2006-12-12T20:43:15Z")

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It certainly helps with name recognition. You associate the cavemen commercials with the name Geiko.

I would argue that these commercials alone would be ineffective, as they do little to promote Geiko as a car insurance provider.

However, Geiko has a few other ongoing ad campaigns (the lizard, I just saved a lot of money, In the Time it took…) to work in tandem with this campaign.

I’d imagine their company has seen a dramatic jump in business since the Gecko. I think the cavemen just keep the name out there.

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**Author:** ![Ponder\_Stibbons](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ponder_stibbons/32/343_2.png) [@Ponder\_Stibbons](https://boards.straightdope.com/u/Ponder_Stibbons)\
**Post date:** [December 12, 2006, 8:43pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/27 "2006-12-12T20:43:21Z")

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“Help me tell the Geico Cavemen apart”

Man, that is _so_ speciesist. All cavemen look alike to you, right? Did you ever bother to actually _look_ at them, rather than avert your oh-so-precious eyes? You disgust me.

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**Author:** ![Elza\_B](https://avatars.discourse-cdn.com/v4/letter/e/6a8cbe/32.png) [@Elza\_B](https://boards.straightdope.com/u/Elza_B)\
**Post date:** [December 12, 2006, 8:54pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/28 "2006-12-12T20:54:12Z")

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[QUOTE=middleman]  
Geico consistently has the best commercials. I don’t like the new accent for the Gecko, though. I guess Kelsey got too expensive.  
[/QUOTE]

The gecko’s now played by [Jake Wood](http://us.imdb.com/name/nm0939766/), who plays Max Branning on the British soap, _EastEnders_. At least he’s authentic :D.

E.

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**Author:** ![PoorYorick](https://avatars.discourse-cdn.com/v4/letter/p/ecccb3/32.png) [@PoorYorick](https://boards.straightdope.com/u/PoorYorick)\
**Post date:** [December 12, 2006, 9:01pm UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/29 "2006-12-12T21:01:04Z")

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[QUOTE=gigi]  
I don’t know why they assume the cavemen would have speech impediments.  
[/QUOTE]

I assumed this was caused by the prostheses they had to wear as part of their make up. Thus: “mango thaltha.”

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**Author:** ![Patty\_O\_Furniture](https://avatars.discourse-cdn.com/v4/letter/p/96bed5/32.png) [@Patty\_O\_Furniture](https://boards.straightdope.com/u/Patty_O_Furniture)\
**Post date:** [December 13, 2006, 1:45am UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/30 "2006-12-13T01:45:56Z")

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Best Geico commercial ever: [Tiny House!](http://www.youtube.com/watch?v=Lomy7xAVDKE) The cave men are a close second.

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**Author:** ![John\_DiFool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_difool/32/19543_2.png) [@John\_DiFool](https://boards.straightdope.com/u/John_DiFool)\
**Post date:** [December 13, 2006, 2:21am UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/31 "2006-12-13T02:21:45Z")

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The cavemen should embark on a series of _Coyote vs. Road Runner_-type commercials  
where they try to catch the Gecko and eat it. They fail abysmally (yet hiliariously)  
each time of course.

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**Author:** ![Terminus\_Est](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terminus_est/32/3087_2.png) [@Terminus\_Est](https://boards.straightdope.com/u/Terminus_Est)\
**Post date:** [December 13, 2006, 3:35am UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/32 "2006-12-13T03:35:48Z")

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[QUOTE=Patty O’Furniture]  
Best Geico commercial ever: [Tiny House!](http://www.youtube.com/watch?v=Lomy7xAVDKE) The cave men are a close second.  
[/QUOTE]

I’d forgotten about this one. That girl is so awesome!

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**Author:** ![The\_Swan](https://avatars.discourse-cdn.com/v4/letter/t/a87d85/32.png) [@The\_Swan](https://boards.straightdope.com/u/The_Swan)\
**Post date:** [December 13, 2006, 3:50am UTC](https://boards.straightdope.com/t/help-me-tell-the-geico-cavemen-apart/383732/33 "2006-12-13T03:50:34Z")

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[QUOTE=Elendil’s Heir]  
Mildly funny, and I like the linkages between each episode, but I agree with **Larry Borgia** that their effectiveness in bringing in clients is probably pretty iffy.  
[/QUOTE]

I would be willing to bet that you’re wrong. Companies typically don’t spend that kind of money & air time on commercials unless they have a darn good idea that they are paying off.

…and they are spending some jack on those spots.

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