# Help me with the verbage for my deli sign please. **URL:** \ **Category:** Cafe Society\ **Created:** [August 29, 2012, 1:47am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994 "2012-08-29T01:47:04Z")\ **Posts on this page:** 16\ **Page:** 2
**Author:** ![kaylasdad99](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kaylasdad99/32/3398_2.png) [@kaylasdad99](https://boards.straightdope.com/u/kaylasdad99)\ **Post date:** [August 29, 2012, 1:32pm UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/21 "2012-08-29T13:32:15Z")
> [@Procrustus](#): > > Put “something” in quotes, even if it shouldn’t be Dang. Ninja’d by **Procrustus**. ---
**Author:** ![Baal\_Houtham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/baal_houtham/32/13604_2.png) [@Baal\_Houtham](https://boards.straightdope.com/u/Baal_Houtham)\ **Post date:** [August 29, 2012, 2:54pm UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/22 "2012-08-29T14:54:11Z")
> [@Lukeinva](#): > > Deli al Fresco ===\> > [@Becky2844](#): > > Don’t know the fou-fou factor > [@TriPolar](#): > > Get some really good graphics on there to draw the eye. Pictures of food particularly. Don’t count on people reading. > [@Peanuthead](#): > > _Name of Establishment_ > Breakfast - Lunch > Patio dining available. I like those comments. Avoid cutesy unless you’re sure cutesy sells. Some locales require foo-foo, but it hurts my brain. Big Name Breakfast - Lunch Patio & Indoor An arrow is good. Finding the money for a sign craftsman is good (rather than a cranked out assembly line product.) They can come up with something charming that will fit business, fit the location and still catch eyes. ---
**Author:** ![Lust4Life](https://avatars.discourse-cdn.com/v4/letter/l/ecc23a/32.png) [@Lust4Life](https://boards.straightdope.com/u/Lust4Life)\ **Post date:** [August 30, 2012, 8:47pm UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/23 "2012-08-30T20:47:46Z")
No advice but wishing you the best of luck for the future ! Dopers rule ! ---
**Author:** ![Esox\_Lucius](https://avatars.discourse-cdn.com/v4/letter/e/848f3c/32.png) [@Esox\_Lucius](https://boards.straightdope.com/u/Esox_Lucius)\ **Post date:** [August 30, 2012, 10:15pm UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/24 "2012-08-30T22:15:29Z")
The Deli _ **They** _ Don’t Want You To Know About! ---
**Author:** ![Jeff\_Lichtman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jeff_lichtman/32/1531_2.png) [@Jeff\_Lichtman](https://boards.straightdope.com/u/Jeff_Lichtman)\ **Post date:** [August 30, 2012, 10:33pm UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/25 "2012-08-30T22:33:37Z")
What type of deli is it? Italian? Jewish? German? Something else? Put it on the sign - the less generic-sounding the description, the more people will pay attention to it. Do you have some special menu item that sells really well? Mention it on the sign. “Home of the Super Bratwurst Sub” gets attention. ---
**Author:** ![sisu](https://avatars.discourse-cdn.com/v4/letter/s/df705f/32.png) [@sisu](https://boards.straightdope.com/u/sisu)\ **Post date:** [August 31, 2012, 12:04am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/26 "2012-08-31T00:04:40Z")
HUNGRY? Try our World Renowned Food always seems to work, well I’m in Australia and even I have now heard of you! ---
**Author:** ![Motorgirl](https://avatars.discourse-cdn.com/v4/letter/m/e36b37/32.png) [@Motorgirl](https://boards.straightdope.com/u/Motorgirl)\ **Post date:** [August 31, 2012, 12:17am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/27 "2012-08-31T00:17:45Z")
Can you paint it with chalkboard paint and change the message regularly? ---
**Author:** ![elbows](https://avatars.discourse-cdn.com/v4/letter/e/b3f665/32.png) [@elbows](https://boards.straightdope.com/u/elbows)\ **Post date:** [August 31, 2012, 1:14am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/28 "2012-08-31T01:14:41Z")
Two or three awesome pictures of your yummy food and the words; ‘Secret Deli’ and an arrow pointing the way. I’d go to see what a Secret Deli consisted of, without a doubt! But mostly, congrats on a job well done, few new restaurants see the black in such short order, you’re definitely on your way! Well Done! ---
**Author:** ![Leaffan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/leaffan/32/299_2.png) [@Leaffan](https://boards.straightdope.com/u/Leaffan)\ **Post date:** [August 31, 2012, 1:22am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/29 "2012-08-31T01:22:01Z")
It’s **verbiage** by the way. ---
**Author:** ![Mosier](https://avatars.discourse-cdn.com/v4/letter/m/7ea924/32.png) [@Mosier](https://boards.straightdope.com/u/Mosier)\ **Post date:** [August 31, 2012, 1:24am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/30 "2012-08-31T01:24:05Z")
“Prepare To Eat” The sign will of course be in the shape of a deli sandwich. ---
**Author:** ![even\_sven](https://avatars.discourse-cdn.com/v4/letter/e/dfb087/32.png) [@even\_sven](https://boards.straightdope.com/u/even_sven)\ **Post date:** [August 31, 2012, 2:01am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/31 "2012-08-31T02:01:20Z")
I’d include an example or two of particular foods that might be relevant to the location/mood/weather. If you are in a hot place, something like “Ice cold lemonade! Home made ice cream!” In a cooler place, “Piping hot chili, oven warm brownies.” Maybe include both- one in red writing and one in blue. If you choose well, it may just spark a craving in some people. Someone could be walking down the street and think “Yeah, you know, a lemonade sounds perfect right now.” If you can incorporate something that kids may want, it could induce begging (though that might go either way for unhealthy food- it might be better to just mention that kid-friendly items are available.) ---
**Author:** ![sisu](https://avatars.discourse-cdn.com/v4/letter/s/df705f/32.png) [@sisu](https://boards.straightdope.com/u/sisu)\ **Post date:** [August 31, 2012, 2:05am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/32 "2012-08-31T02:05:41Z")
Secret Deli, is pretty cool. The Best Deli you never heard of. Hey what is your tourists demographic? Country, state, age etc ---
**Author:** ![not\_what\_you\_d\_expect](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/not_what_you_d_expect/32/3246_2.png) [@not\_what\_you\_d\_expect](https://boards.straightdope.com/u/not_what_you_d_expect)\ **Post date:** [August 31, 2012, 2:08am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/33 "2012-08-31T02:08:53Z")
> [@Leaffan](#): > > It’s **verbiage** by the way. Oy, thanks for the correction. Good thing I didn’t put that on our sign. 🙂 No,\*\* Motorgirl\*\*, it can’t be easily changed. I think we’re going to end up keeping it fairly simple. Maybe add American Style Deli. The foundation is talking about putting our menu on a digital type sign in the same area, so simple is probably going to work best in the end. Thanks everyone. We aren’t safe yet, but we really do feel pretty good about where we are. Three months ago I spent three days crying over our first yelp review, which was not too flattering, but now we’re up to 11 reviews not counting the filtered ones and we have a 4 1/2 star rating. They like us! They really like us! ---
**Author:** ![Max\_the\_Immortal](https://avatars.discourse-cdn.com/v4/letter/m/6de8d8/32.png) [@Max\_the\_Immortal](https://boards.straightdope.com/u/Max_the_Immortal)\ **Post date:** [August 31, 2012, 4:40am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/34 "2012-08-31T04:40:24Z")
I’m reminded of [this sign](http://www.huffingtonpost.com/2012/06/28/yelp-worst-meatball-sandwich_n_1633755.html). ---
**Author:** ![ioioio](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ioioio/32/316_2.png) [@ioioio](https://boards.straightdope.com/u/ioioio)\ **Post date:** [August 31, 2012, 8:40am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/35 "2012-08-31T08:40:02Z")
I think simple verbiage is most effective. How about making it look like a sandwich: upper & lower bread border, with inner meat, tomato, and lettuce? You could even add a pickle graphic on the side. Better yet, a pointing pickle. * * * ## Deli Name Breakfast - Lunch _Patio & Indoor_ ---
**Author:** ![not\_what\_you\_d\_expect](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/not_what_you_d_expect/32/3246_2.png) [@not\_what\_you\_d\_expect](https://boards.straightdope.com/u/not_what_you_d_expect)\ **Post date:** [August 31, 2012, 11:19am UTC](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994/36 "2012-08-31T11:19:41Z")
I like that **Laina**. **Max** , that’s funny! **Sisu** , We do get a fair share of tourists. People traveling to and from Tahoe. Apple Hill Season is coming up and we are told it is the busiest season for the whole town. Thanks again. [Previous page](https://boards.straightdope.com/t/help-me-with-the-verbage-for-my-deli-sign-please/632994.md?page=1)