# Hey, ad people-- words mean things!!!
**URL:** https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225
**Category:** The BBQ Pit
**Created:** [October 23, 2008, 4:55pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225 "2008-10-23T16:55:24Z")
**Posts on this page:** 20
**Page:** 1
### Author:  [@Biggirl](https://boards.straightdope.com/u/Biggirl)
#### Post date: [October 23, 2008, 4:55pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/1 "2008-10-23T16:55:24Z")
For a while they ran a commercial in these parts for hot sauce that wasn’t hot. Which, of course, makes it. . . sauce. That commercial used to piss me off. But then they stopped playing it and my upset became just set.
Then there’s the one for some sort of diet frozen food in which one chef tells the other the reason their frozen crap is so delicious is that she’s “added flavor to taste.” What the fuck does that even mean? Will she be adding sound to noise next? Touch to feel?
And no, do not try to convince me she’s added salt to taste, or pepper to taste because chefs in a lab concocting frozen garbage cannot add spices to anyone’s taste but their own and they sure as hell cannot add fucking ‘flavor’ to it.
But the one that plays all the time in my neck of the woods, the one that gets me so upset I yell obsenities at the TV whenever it plays-- and it plays often-- goes like this:
Two couples playing Scrabble. One person puts down the word ‘you’. The next person says, “I’ll build on that word,” and sets down the letters n e f c u. Another alert Scrabble player says, “Hey, that’s not a word-- and you’re a teacher!”
Then, the worlds most retarded teacher says-- I swear she says this, “Yes it is a word. It’s pronounced nefque and it STANDS FOR Nassau Educators Federal Credit Union.”
That’s when I start yelling at my TV. “THAT’S STILL NOT A WORD YOU STUPID FREAKIN’ BITCH!!! AND YOU’RE A TEACHER!!!”
O.K., I surrender. I’m gonna go add some hot nefcu flavor to taste.
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### Author:  [@Chimera](https://boards.straightdope.com/u/Chimera)
#### Post date: [October 23, 2008, 4:58pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/2 "2008-10-23T16:58:31Z")
But do people want fire that can be fitted nasally?
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### Author:  [@the\_Lady](https://boards.straightdope.com/u/the_Lady)
#### Post date: [October 23, 2008, 5:14pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/3 "2008-10-23T17:14:58Z")
Snerk.
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### Author:  [@AuntiePam](https://boards.straightdope.com/u/AuntiePam)
#### Post date: [October 23, 2008, 5:17pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/4 "2008-10-23T17:17:02Z")
> [@Biggirl](#):
>
> O.K., I surrender. I’m gonna go add some hot nefcu flavor to taste.
Do it while watching Tru-TV: “It’s not Reality. It’s **Actuality**!”
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### Author:  [@Rapier42](https://boards.straightdope.com/u/Rapier42)
#### Post date: [October 23, 2008, 5:31pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/5 "2008-10-23T17:31:57Z")
“I’ve got sonic hearing!”
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### Author:  [@Freejooky](https://boards.straightdope.com/u/Freejooky)
#### Post date: [October 23, 2008, 5:33pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/6 "2008-10-23T17:33:27Z")
It’s more of a grammatical - or even just stylistic - irritation, but every time I hear the legendary “like a Spackle or paste” colon cleanse commercial, it irritates me when the narrator changes tense to, “And ladies, do you ever have **this** bloated feeling?” It should be THAT.
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### Author:  [@Key\_Lime\_Guy](https://boards.straightdope.com/u/Key_Lime_Guy)
#### Post date: [October 23, 2008, 5:39pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/7 "2008-10-23T17:39:26Z")
Can I have the deluxe version of this thread?
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### Author:  [@Cluricaun](https://boards.straightdope.com/u/Cluricaun)
#### Post date: [October 23, 2008, 5:43pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/8 "2008-10-23T17:43:47Z")
Not only is it not a word, but acronyms aren’t allowed in Scrabble. I can stand a dumb teacher, but never will I allow a Scrabble cheat to go free.
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### Author:  [@A\_Priori\_Tea](https://boards.straightdope.com/u/A_Priori_Tea)
#### Post date: [October 23, 2008, 5:44pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/9 "2008-10-23T17:44:41Z")
Trust me when I say: to the vast, vast majority of advertising and marketing people I have ever met or worked with, words do NOT mean things. Demographics mean things, purchase response means things, but words mean NOTHING.
And yes, this makes me angry.
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### Author:  [@tdn](https://boards.straightdope.com/u/tdn)
#### Post date: [October 23, 2008, 5:47pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/10 "2008-10-23T17:47:03Z")
Hey, I want some of that not sauce! Any idea where I can buy it for a discount of up to twenty to thirty percent or more?
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### Author:  [@jali](https://boards.straightdope.com/u/jali)
#### Post date: [October 23, 2008, 6:03pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/11 "2008-10-23T18:03:12Z")
“It’s not fast food. It’s Wendy’s.”
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### Author:  [@Bosstone](https://boards.straightdope.com/u/Bosstone)
#### Post date: [October 23, 2008, 6:08pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/12 "2008-10-23T18:08:42Z")
> [@jali](#):
>
> “It’s not fast food. It’s Wendy’s.”
Who ironically has some of the fastest food delivery times I’ve seen lately.
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### Author:  [@Jaglavak](https://boards.straightdope.com/u/Jaglavak)
#### Post date: [October 23, 2008, 6:21pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/13 "2008-10-23T18:21:18Z")
> [@Biggirl](#):
>
> I’m gonna go add some hot nefcu flavor to taste.
Thank you for this hot flavorful noisy rant. You rock!
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### Author:  [@Jragon](https://boards.straightdope.com/u/Jragon)
#### Post date: [October 23, 2008, 6:35pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/14 "2008-10-23T18:35:06Z")
Sur steeliness cabochon diagonal involve motivated pop heads thick.
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### Author:  [@Telperien](https://boards.straightdope.com/u/Telperien)
#### Post date: [October 23, 2008, 6:43pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/15 "2008-10-23T18:43:30Z")
> [@Freejooky](#):
>
> It’s more of a grammatical - or even just stylistic - irritation, but every time I hear the legendary “like a Spackle or paste” colon cleanse commercial, it irritates me when the narrator changes tense to, “And ladies, do you ever have **this** bloated feeling?” It should be THAT.
This bloated feeling, I guess, as opposed to those other bloated feelings.
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### Author:  [@Mooch](https://boards.straightdope.com/u/Mooch)
#### Post date: [October 23, 2008, 6:47pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/16 "2008-10-23T18:47:21Z")
There was some stupid-ass burger commercial a while back for a shitty chain that had this jackass “chef” in his tall fucking paper hat telling me his new burger, “eats like steak, but cuts like butter”.
Eats like steak? How in the fuck does steak eat? Do you mean tastes like steak you asshole? And cuts like butter? You’re cutting your burger? Howabout, “our new burgers are tender and taste like a steak”.
Goddammit.
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### Author:  [@Biggirl](https://boards.straightdope.com/u/Biggirl)
#### Post date: [October 23, 2008, 6:50pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/17 "2008-10-23T18:50:32Z")
> [@AuntiePam](#):
>
> Do it while watching Tru-TV: “It’s not Reality. It’s **Actuality**!”
It didn’t happen, it in the state of happening!!!
> [@Rapier42](#):
>
> “I’ve got sonic hearing!”
Soooo much better than aural hearing. Add to this my visual seeing and I’m like a superhero!
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### Author:  [@jali](https://boards.straightdope.com/u/jali)
#### Post date: [October 23, 2008, 7:00pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/18 "2008-10-23T19:00:58Z")
> [@Biggirl](#):
>
> It didn’t happen, it in the state of happening!!!
>
> Soooo much better than aural hearing. Add to this my visual seeing and I’m like a superhero!
I taste good. (like a old woman should) Takeoff on old Winston commercial.
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### Author:  [@Rhythmdvl](https://boards.straightdope.com/u/Rhythmdvl)
#### Post date: [October 23, 2008, 7:13pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/19 "2008-10-23T19:13:28Z")
Commercials like that make me want to throw in the ShamWow.
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### Author:  [@Mangetout](https://boards.straightdope.com/u/Mangetout)
#### Post date: [October 23, 2008, 7:14pm UTC](https://boards.straightdope.com/t/hey-ad-people-words-mean-things/469225/20 "2008-10-23T19:14:15Z")
> [@Mooch](#):
>
> There was some stupid-ass burger commercial a while back for a shitty chain that had this jackass “chef” in his tall fucking paper hat telling me his new burger, “eats like steak, but cuts like butter”.
>
> Eats like steak? How in the fuck does steak eat? Do you mean tastes like steak you asshole? And cuts like butter? You’re cutting your burger? Howabout, “our new burgers are tender and taste like a steak”.
>
> Goddammit.
Heheh. I keep seeing ‘soft eating cakes’ on packs of imported Dutch baked goods. Soft _Eating_ Cakes? What? As opposed to Soft _Throwing_ Cakes or something?
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