How could Hertz be so short-sighted about renting EVs?

Over on the EV-dedicated threads

… there is a far more extensive discussion maybe more than we can bear, but yes, to this day for those unfamiliar with the vehicles the questions of range and ease of charging are still a great source of anxiety. And the rental companies are notorious for just sitting you in the car and leaving you to wonder how stuff works. As was mentioned before, there is a learning curve to get the most of these vehicles and especially Teslas, that don’t even try to look/feel like conventional vehicles in much of their user interface.

The company took a whopping loss in the higher repair costs and the steep depreciation.