I lived and worked in Mt. Shasta for a few years, and in that time, we saw many retail storefronts open and close. We had an ongoing joke that any time a restaurant or gas station went out of business, a new crystal shop would take its place. We just figured they were fronts for the local religious cult, the St. Germains — they’re a secretive group that owns big properties in the area, including an oft-trespassed waterfall that local kids like to visit. That religious group is partially responsible for keeping the myth of Lemuria alive.
That crystal shop trend, at least, seems to have changed somewhat after Covid, with gentrification causing more upscale restaurants, juice bars, etc. to take over what used to be run-down, hole-in-the-wall places.
It’s an interesting place to live, a mix of rich retirees (often from the Bay Area) and impoverished locals. There are very few major local employers, mostly the Forest Service, the hospital, and (previously) a mid-sized solar company that is no longer headquartered there. It’s a pretty stark difference in lived experience between the out-of-towners who move there for the beauty and outdoor recreation, the spiritual pilgrims who visit from time to time, and the locals who grew up there. It is not an easy place to grow up, with heavy drug use, poverty, and not a lot of opportunities.
Still, I don’t think the spiritual “vortex” of Mt. Shasta is going to cease appealing to spiritual types anytime soon. The local headwater park is always full of barefooted schoolbus hippies sipping magical water (it is delicious, granted). The Rainbow Family gathers there from time to time. Panther Meadows, halfway up the mountain, often has stone spirals and drum circles.
There’s a few good documentaries on the region and its mythos… I’ll try to find some, but to start, here’s one from a YouTuber I really respect (Peter Santenello): https://www.youtube.com/watch?v=wE5qVpw7ktI
All in all, it is a pretty magical place (even to this atheist/agnostic). The mountain’s topographical prominence (not its absolute elevation, but how much taller it is compared to the surrounding area) is the third-highest in the lower 48 (after Rainier and Whitney), making it quite the dramatic vista. Combine that with all the local myths, relatively pristine surroundings, sparse populations, and you do have the setup for quite a legendary place to live. It was one of my favorite places to have lived… quality of life there is superb, as long as you have gainful employment. It’s a very different story if you’re working in the service or tourist industries, though.