# How do American ideas of luxury compare to European ones?

**URL:** <https://boards.straightdope.com/t/how-do-american-ideas-of-luxury-compare-to-european-ones/539650>\
**Category:** In My Humble Opinion\
**Created:** [May 16, 2010, 4:13pm UTC](https://boards.straightdope.com/t/how-do-american-ideas-of-luxury-compare-to-european-ones/539650 "2010-05-16T16:13:37Z")\
**Posts on this page:** 1\
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**Author:** ![Mops](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mops/32/16494_2.png) [@Mops](https://boards.straightdope.com/u/Mops)\
**Post date:** [May 16, 2010, 6:42pm UTC](https://boards.straightdope.com/t/how-do-american-ideas-of-luxury-compare-to-european-ones/539650/4 "2010-05-16T18:42:51Z")

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The only thing for me to contribute is a semantic consideration: luxury seems to be defined differently at least in some segments in the US vs. Germany. For example Mercedes seems to be referred to as a luxury brand in the US but not in Germany (they have revived the Maybach brand as their luxury marque). Cars that are driven by _Fußball_ moms, farmers, as taxis and by master craftsmen simply don’t qualify as _Luxus_.

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