Perhaps not relevant for the reasons you describe in Europe, but as we in Canada live next door to the USA, I’d say that what we are exposed to is relevant indeed. Because most of us live close to the US border, we get a large dose of American news (yep, even the local news from places like Spokane, Detroit, and Buffalo), and sports broadcasts, for example, in addition to music and movies. It is not at all unusual to get a TV promo for an upcoming newscast that gives the weather in Fahrenheit, for example, or to hear that local American police are looking for a man, “five-foot-ten, a hundred-and-seventy-pounds.” As for periodicals, those from the US and written for an American audience are quite common on our newsstands (examples would include Time, Newsweek, Sports Illustrated, the New York Times), and it’s no surprise that they don’t use metric. I’d suggest that exposure to American media is very relevant–but I’d also suggest that relevancy decreases the farther one gets from the US and/or its English-language media.
Even so, I’d agree with Cat Whisperer, above, that we use a crazy mishmash of both systems. Or, we simply avoid the problem altogether:
“How far is it to Regina?”
“About six hours.”
“Will you make it on a tank of gas? How much does your tank hold, anyway?”
“Enough to get me halfway there. I’ll fill up again in Swift Current.”