[QUOTE=Vinyl Turnip]
Yep. When I waited tables, the “Please Wait to Be Seated” sign by the door was frequently pushed aside (or knocked over) by customers stampeding in to seat themselves.
[/QUOTE]
I’ve got a few theories about why this is. You wanna hear them? (Of course you do!)
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People who ignore signs are people who dislike to read in general. In essence, they’re subconciously “avoiding words”.
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Advertising has numbed the brains of human beings to the sight of a sign. Signs, signs, everywhere are signs . . . People’s eyes skim over them because of it.
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Familiarity. People tend to read signs more in an enviornment with which they’re unfamiliar and uncertain of where to go or what to do. If they’ve been to the store (or one of its kajillion clones) a hundred times, they’re not going to really notice signs that have always hung there-- the sign, in a way, seems more like a decorative object.