Some adjunct!
Here are the figures for the various fora (I’ve omitted ATMB). Dates given refer to first post in each forum (as far as I can identify them - obviously the transition from AOL has thrown up a few anomalies). The other numbers are threads (first) and posts (second):
Comments on Cecil’s Columns (18 March 1999) 3,200; 40,524
Comments on Staff Reports (30 April 1999) 1,474; 18,854
General Questions (13 May 1999) 102,423; 1,126,947
Great Debates (8 June 1999) 19,528; 779,283
Café Society (30 August 2001) 37,152; 762,423
IMHO (24 May 2000) 34,849; 810,410
MPSIMS (28 June 1999) 66,919; 1,371,096
The BBQ Pit (11 March 1999) 23,020; 903,504
So, while GQ (established in May 1999) is first in terms of number of separate threads, MPSIMS (established a month later) is first in terms of number of posts. I would guess it had a monstrous lead in terms of number of views. If you add the three social threads together (CS, IMHO and MPSIMS - I’m discounting The Pit , though I know quite a few people enjoy a good vent), you get a total of 138,920 threads, and nearly 3 million posts (2,943,929), compared to 102,423 threads and 1,126,947 threads for GQ.
You said you’d be very sceptical if the number of people who discovered the boards via the column isn’t greater than the number who stumbled on the boards some other way. That might, I suppose, be true. But one thing that the low numbers for threads and posts in Comments on Cecil’s Column and Comments on Staff Reports shows is that even if they get here through Cecil’s print or online column, folks quickly flit off to other pastures.
The number of “Views” gives perhaps the best indication of the popularity of a thread, given that not every member is a regular poster, but many are regular readers. If you believe, as I do, that they’re every bit as valuable as those of us who like to have a voice, then “Views” must be right up there.