I’ve seen this sort of trend, especially online, but frankly, I think it falls into any other category of people bragging about having or not having something. If you brag about it, you’re a jerk, if you don’t, who cares?
There’s plenty of legitimate reasons for not owning a TV. If you still watch shows and videos, but get it online instead, that’s cool. If you just aren’t interested in the medium and prefer reading or music or cooking or gardening or whatever, that’s cool. If it’s a question of economics, or beliefs, or whatever, that’s cool. But I don’t really see how that sort of stuff is particularly relevant to most conversations. That is, if you’re still watching the popular TV show, but seeing it on Netflix or Hulu, I don’t see how watching it on a computer monitor or a TV is a meaningful to a conversation about TV or film. If you prefer some other activity, then you should talk about that, not about something that you don’t care about.
So that’s the part I don’t get. There’s some things in our society that are, for all practical reasons irrelevant distinctions, like what you use to watch a show or film, or are purely subjective, like various hobbies, yet there’s some sort of group of people, often associated, rightly or wrongly, with hipsters, that act like there’s some inherent superiority to that choice. Somehow watching TV makes one an idiot, even if that person spends that time watching educational shows, news, and film. Somehow choosing to indulge in a hobby like reading, music is treated as a superior one to TV shows and films. But all that is is painting with a broad brush in the former case, assuming all TV-viewers watch the obnoxious mindless crap all the time, or asserting opinion as fact in the latter.
So, sure, most people who don’t own one are pretty cool about it, but as with any group that gets a bad image like this, there’s a few obnoxious ones that ruin it for everyone. Besides, chances are the sort of people who are smug about not watching TV are probably smug about some other “lifestyle choices” they’ve made. So I’d rather not just clump all those people together and see non-TV owners like that and, instead, isolate those smug jerks and label just those people as such.