# I just saw the relaunched CRACKED on the magazine rack

**URL:** <https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864>\
**Category:** Cafe Society\
**Created:** [September 8, 2006, 1:45am UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864 "2006-09-08T01:45:10Z")\
**Posts on this page:** 9\
**Page:** 1

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**Author:** ![Snooooopy](https://avatars.discourse-cdn.com/v4/letter/s/ee7513/32.png) [@Snooooopy](https://boards.straightdope.com/u/Snooooopy)\
**Post date:** [September 8, 2006, 1:45am UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/1 "2006-09-08T01:45:10Z")

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What a waste. If I wanted to buy _Maxim_, I would just go ahead and buy _Maxim_. Except for the tiny picture of Sylvester P. Smythe on the cover and the subscription cards, I didn’t see a whole lot of connection with the previous incarnation. I am plenty familiar with the notion of exploiting a name for the purpose of sales, but I wonder how much mileage the editors expect to get out of using the name of a magazine that most people probably remember as “That magazine that was kind of like _MAD_, but not as good.”

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**Author:** ![Revtim](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/revtim/32/1042_2.png) [@Revtim](https://boards.straightdope.com/u/Revtim)\
**Post date:** [September 8, 2006, 2:36am UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/2 "2006-09-08T02:36:38Z")

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Yeah, I was disappointed by it. It simply wasn’t very funny.

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**Author:** ![John\_DiFool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_difool/32/19543_2.png) [@John\_DiFool](https://boards.straightdope.com/u/John_DiFool)\
**Post date:** [September 8, 2006, 4:01am UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/3 "2006-09-08T04:01:28Z")

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When was it ever funny?

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**Author:** ![Cervaise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cervaise/32/16693_2.png) [@Cervaise](https://boards.straightdope.com/u/Cervaise)\
**Post date:** [September 8, 2006, 5:00am UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/4 "2006-09-08T05:00:33Z")

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> [@John DiFool](#):
>
> When was it ever funny?

When I was nine. Interestingly enough, it was funny when you were nine also, whether or not we were nine at the same time.

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**Author:** ![kingpengvin](https://avatars.discourse-cdn.com/v4/letter/k/9dc877/32.png) [@kingpengvin](https://boards.straightdope.com/u/kingpengvin)\
**Post date:** [September 8, 2006, 11:59am UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/5 "2006-09-08T11:59:49Z")

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Agreed, and even then only in their monster editions.

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**Author:** ![Uvula\_Donor](https://avatars.discourse-cdn.com/v4/letter/u/e19adc/32.png) [@Uvula\_Donor](https://boards.straightdope.com/u/Uvula_Donor)\
**Post date:** [September 8, 2006, 12:04pm UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/6 "2006-09-08T12:04:35Z")

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> [@Cervaise](#):
>
> When I was nine. Interestingly enough, it was funny when you were nine also, whether or not we were nine at the same time.

Well put.

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**Author:** ![FriarTed](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/friarted/32/1052_2.png) [@FriarTed](https://boards.straightdope.com/u/FriarTed)\
**Post date:** [September 8, 2006, 12:26pm UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/7 "2006-09-08T12:26:45Z")

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A few years ago I looked at a CRACKED and was amazed to see it had more MAD-like content than MAD did (I guess it was the final home of the late Don Martin). I wasn’t aware that it expired & then revived.

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [September 8, 2006, 12:32pm UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/8 "2006-09-08T12:32:12Z")

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I picked this up last night. I was never a really big fan of Cracked, which always seemed to be playing “catch up” to MAD. Even when they tried to come up with a new premise of their own, it always seemed Mad-inspired. (Although occasionally they managed to get a movie satire out before Mad did, and with a better punnch line at the end).  
I haven’t read the whole thing, but my impression is that it’s _almost_ funny. They’re working really hard and trying to be edgy, but it comes off as closer to desperation and annoying.

Maybe they’ll improve.

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**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\
**Post date:** [September 8, 2006, 3:25pm UTC](https://boards.straightdope.com/t/i-just-saw-the-relaunched-cracked-on-the-magazine-rack/371864/9 "2006-09-08T15:25:12Z")

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It’s the _Family Guy_ of magazines.
