I’m not Wal-Mart’s biggest fan. However, I grew up in rural East Texas in the era before Wal-Mart and old age hasn’t erased all of those memories yet. In other words, let me share some “not-so-good-old-days” stories that a lot of nostalgists seem to forget. I used to live about 20 miles from a town of over 20,000 people, so this wasn’t just some cross-roads, general store, town.
Most business were open 9-5 MF. Did you have a job that kept you working until 5-6 or later? Toooooo bad. The most vivid memory I have regarding this was making a special trip to town on Friday night to get an oil filter for a Chevy pickup. There was only one parts store in town open until 9. Guess what? They’re out of stock. So, on Saturday morning, another trip to the other parts store in town that’s only open until noon.
I remember right after I graduated from high school, I wanted to listen to music besides Country & Western. So, I read Stero Review for a few months and decided I should buy myself some decent stereo equipment. I had one choice for a retail outlet. They only carried 2-3 home stereo receivers and a few speakers. None of them were set up for listening. But, they would be happy to order the receiver I wanted from Houston. “It will be here on the bus next week.”
I learned to appreciate that attitude when I went with a friend to the only gun store in town. As we walked in, I heard the store owner tell a customer that he didn’t carry whatever the customer wanted and the customer could either take what he had in stock or do without.
A hundred years earlier, Sears & Roebuck brought retail to the sticks with their catalogue. By the time I was a young adult, that service had regressed until it was unbearable. I bought myself a good Canon camera (I had to drive to another town to get it). The Sears catalog had a telephoto lens I wanted. So, I went to the Sears store in town. “You’ll have to order that from the catalog. That’s catalog sales only.” So, I drive home and call them on the phone. Can they ship it to my house? Nooooooo. They’ll have to ship it to the store. So, I have to drive back to town to pick it up. Except, they can’t tell me when it will arrive. And they won’t call me when it arrives. So, after a week or so, I have to call them every day, “Is my lens there yet?”
Wal-Mart and the Internet changed all of that. Those little mom and pop businesses that everyone likes to lament, some of them really sucked, but the rural customer had no choice but to endure them. Now, these businesses actually have to provide the service that Wal-Mart doesn’t or they go out of business.
I’m not saying that Wal-Mart hasn’t done some damage to the retail landscape, but the customer’s life wasn’t all peaches and cream back in the good-old-days either.