# I Pit obnoxious ad execs who want to fuck with Saskatoon Berries

**URL:** <https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521>\
**Category:** The BBQ Pit\
**Created:** [September 4, 2014, 8:22pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521 "2014-09-04T20:22:36Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![MrDibble](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mrdibble/32/114_2.png) [@MrDibble](https://boards.straightdope.com/u/MrDibble)\
**Post date:** [September 5, 2014, 5:56pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/21 "2014-09-05T17:56:16Z")

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I like the name “chuckley pear”, sounds like a fruit that would be great to be buds with…

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**Author:** ![Kimballkid](https://avatars.discourse-cdn.com/v4/letter/k/b5a626/32.png) [@Kimballkid](https://boards.straightdope.com/u/Kimballkid)\
**Post date:** [September 5, 2014, 6:58pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/22 "2014-09-05T18:58:00Z")

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Well, them’s the berries. Whatta ya gonna do?

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**Author:** ![swampspruce](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/swampspruce/32/261_2.png) [@swampspruce](https://boards.straightdope.com/u/swampspruce)\
**Post date:** [September 5, 2014, 7:54pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/23 "2014-09-05T19:54:21Z")

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> [@ElvisL1ves](#):
>
> Does the OP still call canola _rapeseed_?

Yes, yes I do, occasionally. What good Sask born boy wouldn’t? And no, rape oil probably wouldn’t market well, even I’ll accede to that.

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**Author:** ![brossa](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/brossa/32/3040_2.png) [@brossa](https://boards.straightdope.com/u/brossa)\
**Post date:** [September 5, 2014, 7:59pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/24 "2014-09-05T19:59:44Z")

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You guys talking about serviceberries? What’s with these made-up names you’re using?

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**Author:** ![swampspruce](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/swampspruce/32/261_2.png) [@swampspruce](https://boards.straightdope.com/u/swampspruce)\
**Post date:** [September 5, 2014, 8:02pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/25 "2014-09-05T20:02:15Z")

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> [@bump](#):
>
> Considering that the berries aren’t exclusive to Canada, and do grow wild in the NW/N. Central US, where they’re called by a handful of names, including juneberries, this seems like a rant without a purpose.
> 
> [Amelanchier alnifolia - Wikipedia](https://en.wikipedia.org/wiki/Amelanchier_alnifolia)

Not entirely without purpose. In order for them to be grown commercially, US growers used the already successfully commercial Canadian stocks, which are Saskatoons. Technically, saskatoons and june/service berries are different varietals from east to west. Not to mention that since the Cree already named the damn things, it predates the whole june/service berry moniker by a thousand years or so.

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**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\
**Post date:** [September 5, 2014, 10:07pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/26 "2014-09-05T22:07:52Z")

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Love the name Saskatoon. And I love [the song](http://www.youtube.com/watch?v=L51ODLjtJMI), as well. I’d buy something called Saskatoon berries; June berries, not so much.

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**Author:** ![Gorsnak](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gorsnak/32/7587_2.png) [@Gorsnak](https://boards.straightdope.com/u/Gorsnak)\
**Post date:** [September 5, 2014, 11:52pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/27 "2014-09-05T23:52:15Z")

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> [@Revtim](#):
>
> The valid comparison is to “straw”, not “strawberries”.

Except that we often call them simply ‘saskatoons’ and not ‘saskatoon berries.’

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**Author:** ![andros](https://avatars.discourse-cdn.com/v4/letter/a/e480ec/32.png) [@andros](https://boards.straightdope.com/u/andros)\
**Post date:** [September 5, 2014, 11:55pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/28 "2014-09-05T23:55:55Z")

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> [@Gorsnak](#):
>
> Except that we often call them simply ‘saskatoons’ and not ‘saskatoon berries.’

Did you tell the OP that? 😃

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**Author:** ![kambuckta](https://avatars.discourse-cdn.com/v4/letter/k/53a042/32.png) [@kambuckta](https://boards.straightdope.com/u/kambuckta)\
**Post date:** [September 6, 2014, 7:12am UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/29 "2014-09-06T07:12:39Z")

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> [@BubbaDog](#):
>
> They could call them Chinese Gooseberries.
> 
> I heard that one is available.

Zzzzzzzzzzzt. Wrong.

Chinese Gooseberries are the original name of what are now called _Kiwi Fruit_.

Marketing. It’s all down to marketing.

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**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\
**Post date:** [September 6, 2014, 8:51am UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/30 "2014-09-06T08:51:21Z")

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I’m confused. We’re talking about a species of _Amelanchier_, right?

‘Juneberry’ isn’t just some catchy new marketing name - it’s an established, traditional name for them.

> **[A Field Guide to Trees and Shrubs](https://books.google.co.uk/books?id=HrLWgdUoNjQC&pg=PA342&dq=juneberry&hl=en&sa=X&ei=s8oKVPWzF4_07Aal5YBI)**
>
> All the wild trees, shrubs, and woody vines in the area north to Newfoundland, south to North Carolina and Tennessee, and west to the Dakotas and Kansas are described in detail. Accounts of 646 species include shape and arrangement of leaves, height,...

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**Author:** ![grude](https://avatars.discourse-cdn.com/v4/letter/g/e47774/32.png) [@grude](https://boards.straightdope.com/u/grude)\
**Post date:** [September 6, 2014, 8:56am UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/31 "2014-09-06T08:56:34Z")

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> [@Really\_Not\_All\_That\_Bright](#):
>
> I don’t know how to pronounce acai berries.

I think A-sigh-ee is most common, although A-kai is a common but wrong attempt.

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**Author:** ![wolfman](https://avatars.discourse-cdn.com/v4/letter/w/a8b319/32.png) [@wolfman](https://boards.straightdope.com/u/wolfman)\
**Post date:** [September 7, 2014, 1:30am UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/32 "2014-09-07T01:30:01Z")

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> [@grude](#):
>
> I think A-sigh-ee is most common, although A-kai is a common but wrong attempt.

I’ve even heard people say ah-sah-ah-ee

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**Author:** ![watchwolf49](https://avatars.discourse-cdn.com/v4/letter/w/e9c0ed/32.png) [@watchwolf49](https://boards.straightdope.com/u/watchwolf49)\
**Post date:** [September 7, 2014, 1:42am UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/33 "2014-09-07T01:42:30Z")

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nm

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**Author:** ![friedo](https://avatars.discourse-cdn.com/v4/letter/f/8edcca/32.png) [@friedo](https://boards.straightdope.com/u/friedo)\
**Post date:** [September 7, 2014, 2:48pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/34 "2014-09-07T14:48:43Z")

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I have no idea what the fuck a Saskatoon berry is. But since it sounds Canadian, I’ll just go ahead and assume they’re terrible.

Also, please get your shit together and just admit that poutine is just cheese fries with gravy.

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**Author:** ![DSeid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dseid/32/20194_2.png) [@DSeid](https://boards.straightdope.com/u/DSeid)\
**Post date:** [September 7, 2014, 3:53pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/35 "2014-09-07T15:53:37Z")

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See acai sounds exotic. Markets well. Maybe worth a premium. Hype up the Amazonian and putative antioxidant to mysticism levels and you got a product you can sell. And there was not already the same fruit known in the U.S. sold under a different name.

Saskatoon sounds like what it is, a place in Canada where the big deal is [curbside swaps](http://www.saskatoon.ca/DEPARTMENTS/Utility%20Services/Environmental%20Services/CommunityEnvironmentalPrograms/Pages/SaskatoonCurbsideSwap.aspx). Nothing wrong with that and if that is your old neck o the woods then it might appeal to you, but appealing a broader American or international demographic? Not.

Serviceberries? Those are shrubs that are useful in landscaping, nice spring show, that’s how many of us know that name. That won’t work either. Juneberries? That is what these berries are already known by by those who know them for eating and might buy them in the U.S. - OF COURSE you sell them in the U.S. market under that name. Only reason to consider not doing so would be if Juneberry had a negative association. And at worst some people of us have not heard of it either way. Tart blueberry flavor possibly even more nutritious you say? Hmm. Might try some if I see 'em, by either name.

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [September 7, 2014, 4:23pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/36 "2014-09-07T16:23:14Z")

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> [@Mangetout](#):
>
> ‘Juneberry’ isn’t just some catchy new marketing name - it’s an established, traditional name for them.

Earlier this year I was harvesting a handful of berries daily from a fruit-laden shrub on the grounds of my workplace. A curious woman heading to her parked car asked me what they were. I said “serviceberries”. She looked confused, so I added “Juneberries”, and she knew what I meant.

By any name, they are terrific eating, at least the ones I know - sweet, juicy and flavorful. Mrs. J. made great serviceberry muffins awhile back, and they should be fine in pies too.

The kind I grow (I have three of these now) is [Amelanchier “Autumn Brilliance”](http://www.naturehills.com/autumn-brilliancetm-serviceberry), which in addition to having big crops of tasty berries in a good year, also has white flowers in abundance in spring and red foliage in fall. A great ornamental shrub.

Oh, and Canadians who object to marketing the berries under the name “Juneberry” need to lighten up. It’s a very old traditional name for them in the U.S.

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**Author:** ![swampspruce](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/swampspruce/32/261_2.png) [@swampspruce](https://boards.straightdope.com/u/swampspruce)\
**Post date:** [September 8, 2014, 4:43pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/37 "2014-09-08T16:43:52Z")

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OK, on digging into this a little more, and re-reading my link; it would seem that those of you suggesting I lighten up may, stress on MAY, have a point. The suggestion is to add June berry to the packaging, not completely replace the name Saskatoon. I still think the name June berry is dumb, but as referenced above, gas isn’t petrol, and trucks aren’t lorries in the US. I do find it somewhat amusing that June berry is a British term and is preferred over the name the original Cree, though.

Thank you to those who had lucid and thoughtful responses, I appreciate it.

FWIW, the city of Saskatoon is named for the berry, not the other way around.

As a final note, poutine is more than just cheese curds, fries and gravy. When done properly it is a mouthful of deliciousness!  
**friedo** , no maple syrup for you…

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**Author:** ![friedo](https://avatars.discourse-cdn.com/v4/letter/f/8edcca/32.png) [@friedo](https://boards.straightdope.com/u/friedo)\
**Post date:** [September 8, 2014, 5:30pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/38 "2014-09-08T17:30:46Z")

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June berries are what they’re _called_. It only makes sense to put that on the package. And everybody knows that maple syrup comes from Vermont.

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**Author:** ![Really\_Not\_All\_That\_Bright](https://avatars.discourse-cdn.com/v4/letter/r/e8c25b/32.png) [@Really\_Not\_All\_That\_Bright](https://boards.straightdope.com/u/Really_Not_All_That_Bright)\
**Post date:** [September 8, 2014, 5:40pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/39 "2014-09-08T17:40:48Z")

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I thought it came from trees.

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**Author:** ![swampspruce](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/swampspruce/32/261_2.png) [@swampspruce](https://boards.straightdope.com/u/swampspruce)\
**Post date:** [September 8, 2014, 10:10pm UTC](https://boards.straightdope.com/t/i-pit-obnoxious-ad-execs-who-want-to-fuck-with-saskatoon-berries/697521/40 "2014-09-08T22:10:54Z")

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Not in Vermont, apparently.

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