There are plenty of examples of some adperson coming up with some ideas that everyone sees as clever/just fine all the way through the process but end up being really bad in practice. I think that is what we have here.
I remember hearing an airline sending letters to business class flyers thanking them for being their wives on business trips. Good idea until wives of the executives saw the letters and remembered they didn’t accompany their husbands on the trips. Oops.
I don’t care about ‘Le Choy’ 'cause it doesn’t actually exist.
La Choy on the other hand,
Ilhan New {…} was born in 1895 in Pyongyang {Korea} among nine brothers and sisters, and emigrated to the United States at the age of 9. In America he gained a degree from the University of Michigan and founded La Choy Foods in 1920. {…}
If it helps any, Trader Joe’s employees were the ones who originally brought it up to corporate that the packaging in question was problematical verging on racially offensive and ask that it be phased out. The company was already in the process of getting rid of the dodgy packaging already before the petition started based on the feedback from employees and they just accelerated the process by telling their partner companies who actually make the products to get rid of any old packaging materials and labels in favor of straight “Trader Joe’s” branding materials. Source–daughter works for the company.
Yeah, it’d take a special sort of dumb to write off TJ’s because you think they’re too “politically correct.” I mean, my gods, the Greek feta salad dressing alone…!
I think there’s a pretty big difference between supporting/getting involved in an existing movement started by the aggrieved party, and a privileged white high school kid picking a public fight because she felt entitled to be offended on behalf of other people (who she very likely didn’t even consult.)