# I Pit the new "frost brewed Coors Light" temperature indicator **URL:** \ **Category:** The BBQ Pit\ **Created:** [September 5, 2011, 2:20am UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210 "2011-09-05T02:20:49Z")\ **Posts on this page:** 20\ **Page:** 3
**Author:** ![digs](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/digs/32/14889_2.png) [@digs](https://boards.straightdope.com/u/digs)\ **Post date:** [September 6, 2011, 2:36am UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/41 "2011-09-06T02:36:51Z")
> [@typoink](#): > > I think the only known litmus test for being a faux-hipster is _using the phrase faux-hipster_. “It’s like the word _ **lifestyle** _, two words pushed together which pretty much guarantee that the speaker possesses neither” – Joan Didion, way back in the early 80s. ---
**Author:** ![Alessan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alessan/32/465_2.png) [@Alessan](https://boards.straightdope.com/u/Alessan)\ **Post date:** [September 6, 2011, 6:39am UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/42 "2011-09-06T06:39:14Z")
> [@Ogre](#): > > [Dale’s Pale Ale](http://www.oskarblues.com/the-brews/dales-pale-ale) > > [Buried Hatchet Stout](http://beeradvocate.com/beer/profile/16759/47026) > > Educate thyself. I’m sure those are fine beers. I’m also sure that they’re sold in cans because for some reason, the American public prefers in that way. To me, beer cans always seem kind of low rent. But then, I’d rather drink Coke from a glass bottle, too. ---
**Author:** ![shiftless](https://avatars.discourse-cdn.com/v4/letter/s/e9c0ed/32.png) [@shiftless](https://boards.straightdope.com/u/shiftless)\ **Post date:** [September 6, 2011, 1:38pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/43 "2011-09-06T13:38:59Z")
> [@PetW](#): > > Coors Light: Now 100% potable! I sprayed malt liquor all over my keyboard. This would make a great ad campaign. ---
**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\ **Post date:** [September 6, 2011, 3:50pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/44 "2011-09-06T15:50:31Z")
> [@Ogre](#): > > [Dale’s Pale Ale](http://www.oskarblues.com/the-brews/dales-pale-ale) > Educate thyself. I enjoy Dale’s Pale Ale, but due to years of conditioning I find myself saying “Why the hell am I paying $9+ for a six-pack of beer in a _can_?” ---
**Author:** ![drewtwo99](https://avatars.discourse-cdn.com/v4/letter/d/d07c76/32.png) [@drewtwo99](https://boards.straightdope.com/u/drewtwo99)\ **Post date:** [September 6, 2011, 4:24pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/45 "2011-09-06T16:24:35Z")
> [@R.P.McMurphy](#): > > “Coors Light” is the ultimate example of redundancy. > > It’s beer for people that don’t like beer. I hate beer, and Coors Light and Coors Original are about the only I can stomach. So yup, you just about have it right. If a beer has much of any flavor at all, it makes me want to gag. Before you call me a pussy though, I’ll drink vodka straight any day. ---
**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\ **Post date:** [September 6, 2011, 4:37pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/46 "2011-09-06T16:37:11Z")
So drink vodka, you pussy. ---
**Author:** ![drewtwo99](https://avatars.discourse-cdn.com/v4/letter/d/d07c76/32.png) [@drewtwo99](https://boards.straightdope.com/u/drewtwo99)\ **Post date:** [September 6, 2011, 4:43pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/47 "2011-09-06T16:43:31Z")
> [@VinylTurnip](#): > > So drink vodka, you pussy. _sigh_ I barely ever drink actually. I really am a pussy ☹ But when I DO drink… it’s hard liquor and lots of it 😃 ---
**Author:** ![Zeriel](https://avatars.discourse-cdn.com/v4/letter/z/58956e/32.png) [@Zeriel](https://boards.straightdope.com/u/Zeriel)\ **Post date:** [September 6, 2011, 6:21pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/48 "2011-09-06T18:21:00Z")
I’m amazed I haven’t seen this yet, but it’s possibly the best response to the Coors coldness indicator bullshit: [Breckenridge Brewery vs Coors Light: A New Way To Tell If Your Beer Is Cold (VIDEO) | HuffPost Entertainment](http://www.huffingtonpost.com/2011/05/20/breckenridge-brewery-coors-light_n_864805.html) ---
**Author:** ![mcgato](https://avatars.discourse-cdn.com/v4/letter/m/ac8455/32.png) [@mcgato](https://boards.straightdope.com/u/mcgato)\ **Post date:** [September 6, 2011, 6:31pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/49 "2011-09-06T18:31:54Z")
I’ll admit that I drink Coors Light. When the can is warm, both strips are the same color and it is a light blue. When it is refrigerator temperature, both strips are the same color and it is a slightly darker blue, but definitely not deep blue. When it has been in the freezer for a while, both strips are the same color, and it is slightly darker than the warm can and I’m not sure that it is different from the refrigerator blue color. Sadly my workplace got rid of our Hunter colorimeter, or I could have checked more scientifically. Summary: both strips are always the same color. The color difference between warm and freezing is very small. ---
**Author:** ![Jackknifed\_Juggernaut](https://avatars.discourse-cdn.com/v4/letter/j/9de053/32.png) [@Jackknifed\_Juggernaut](https://boards.straightdope.com/u/Jackknifed_Juggernaut)\ **Post date:** [September 6, 2011, 6:41pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/50 "2011-09-06T18:41:33Z")
The coldness indicator is good if the beers are in ice water. With the indicator, you don’t have to reach into the freezing cold water just to check if its cold yet. The “cold” vs. “super cold” bars also help in this case, since some people are so desperate to drink, they would accept a slightly cold beer. Of course, in Europe you’d need “warm” and “super warm” bars instead. 😃 ---
**Author:** ![Dallas\_Jones](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dallas_jones/32/3277_2.png) [@Dallas\_Jones](https://boards.straightdope.com/u/Dallas_Jones)\ **Post date:** [September 6, 2011, 6:42pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/51 "2011-09-06T18:42:09Z")
> [@mcgato](#): > > Summary: both strips are always the same color. The color difference between warm and freezing is very small. I can confirm these findings, as I am running a controlled test for the next few hours. Depending upon where you grasp the can, the ‘Cold’ indicator can even show a darker blue than the ‘Super Cold’ indicator. Then, once the level of beer in the can drops below the ‘Cold’ indicator it fades and the ‘Super Cold’ indicator is the more promenant blue. I believe I’m going to need to apply for some grant money to study this in further depth. ---
**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\ **Post date:** [September 6, 2011, 6:50pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/52 "2011-09-06T18:50:09Z")
> [@Ogre](#): > > [Dale’s Pale Ale](http://www.oskarblues.com/the-brews/dales-pale-ale) I love Dale’s. Love. ---
**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\ **Post date:** [September 6, 2011, 8:35pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/53 "2011-09-06T20:35:58Z")
> [@mcgato](#): > > Summary: both strips are always the same color. The color difference between warm and freezing is very small. And the “urine content” indicator is always solid yellow. ---
**Author:** ![Dag\_Otto](https://avatars.discourse-cdn.com/v4/letter/d/439d5e/32.png) [@Dag\_Otto](https://boards.straightdope.com/u/Dag_Otto)\ **Post date:** [September 7, 2011, 4:47am UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/54 "2011-09-07T04:47:35Z")
Fuck Dale’s. Cheap ass company, they offered some beer for a mountain bike race and gave a case of half full cans as a race prize. No shit, the cans were half full of flat beer. Lucky for us we had a fifth of Basil Hayden to save the day. Now here is a good [beer in a can](http://www.santafebrewing.com/beer_detail/26). ---
**Author:** ![Double\_Foolscap](https://avatars.discourse-cdn.com/v4/letter/d/85e7bf/32.png) [@Double\_Foolscap](https://boards.straightdope.com/u/Double_Foolscap)\ **Post date:** [September 7, 2011, 9:21am UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/55 "2011-09-07T09:21:08Z")
> [@Jackknifed\_Juggernaut](#): > > Of course, in Europe you’d need “warm” and “super warm” bars instead. 😃 That’s because our beers are worth tasting, so a frozen tongue isn’t a pre-requisite for enjoyment 😛 ---
**Author:** ![Boyo\_Jim](https://avatars.discourse-cdn.com/v4/letter/b/87869e/32.png) [@Boyo\_Jim](https://boards.straightdope.com/u/Boyo_Jim)\ **Post date:** [September 7, 2011, 3:59pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/56 "2011-09-07T15:59:06Z")
In Russia, cans take YOUR temperature! ---
**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\ **Post date:** [September 7, 2011, 4:04pm UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/57 "2011-09-07T16:04:11Z")
> [@Dag\_Otto](#): > > Fuck Dale’s. Cheap ass company, they offered some beer for a mountain bike race and gave a case of half full cans as a race prize. No shit, the cans were half full of flat beer. Lucky for us we had a fifth of Basil Hayden to save the day. > > Now here is a good [beer in a can](http://www.santafebrewing.com/beer_detail/26). That was the first place prize. Second place got the full cans. ---
**Author:** ![Dag\_Otto](https://avatars.discourse-cdn.com/v4/letter/d/439d5e/32.png) [@Dag\_Otto](https://boards.straightdope.com/u/Dag_Otto)\ **Post date:** [September 8, 2011, 6:09am UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/58 "2011-09-08T06:09:16Z")
> [@runner pat](#): > > That was the first place prize. Second place got the full cans. 😃 ---
**Author:** ![dalej42](https://avatars.discourse-cdn.com/v4/letter/d/67e7ee/32.png) [@dalej42](https://boards.straightdope.com/u/dalej42)\ **Post date:** [September 9, 2011, 3:37am UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/59 "2011-09-09T03:37:50Z")
I’ve actually done surveys from major American breweries where they bring out all sort of strange packaging ideas and gimmicks. You have to rate them on a 1-10 scale by being asked quite a few questions. At the end, you get to rank the crazy ideas by how much you prefer them. Wouldn’t shock me to learn that this is how Coors came up with this idea. ---
**Author:** ![Gary\_Robson](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gary_robson/32/3448_2.png) [@Gary\_Robson](https://boards.straightdope.com/u/Gary_Robson)\ **Post date:** [September 9, 2011, 3:45am UTC](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210/60 "2011-09-09T03:45:10Z")
> [@jz78817](#): > > Coors Light doesn’t bother me 'cos it at least doesn’t taste _bad._ That’s the whole point of this “ice cold” marketing. The colder the drink, the less you can actually taste it. Try getting two bottles of a good beer with lots of flavor and aroma. Chill one of them to 32F and the other one to 52F. Pop them both open. Smell. Taste. You’ll notice that the very cold one has significantly less aroma and significantly less flavor. [Previous page](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210.md?page=2) [Next page](https://boards.straightdope.com/t/i-pit-the-new-frost-brewed-coors-light-temperature-indicator/595210.md?page=4)