# I probably being too suspicious, but this "1 million dollar vodka theft" story reads like a viral ad

**URL:** <https://boards.straightdope.com/t/i-probably-being-too-suspicious-but-this-1-million-dollar-vodka-theft-story-reads-like-a-viral-ad/662653>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [July 4, 2013, 6:05pm UTC](https://boards.straightdope.com/t/i-probably-being-too-suspicious-but-this-1-million-dollar-vodka-theft-story-reads-like-a-viral-ad/662653 "2013-07-04T18:05:04Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![astro](https://avatars.discourse-cdn.com/v4/letter/a/9dc877/32.png) [@astro](https://boards.straightdope.com/u/astro)\
**Post date:** [July 4, 2013, 6:05pm UTC](https://boards.straightdope.com/t/i-probably-being-too-suspicious-but-this-1-million-dollar-vodka-theft-story-reads-like-a-viral-ad/662653/1 "2013-07-04T18:05:04Z")

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[The story here - Spirits of the Tsars Golden Vodka Worth More Than $1 Million Taken in Heist](http://www.nbcmiami.com/news/local/Spirits-of-the-Tsars-Golden-Vodka-Worth-More-Than-1-Million-Taken-in-Heist-214233751.html)

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [July 4, 2013, 7:50pm UTC](https://boards.straightdope.com/t/i-probably-being-too-suspicious-but-this-1-million-dollar-vodka-theft-story-reads-like-a-viral-ad/662653/2 "2013-07-04T19:50:27Z")

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Did you notice that the value was for 752 cases? No one is claiming a sunlge bottle is worth a million bucks.

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**Author:** ![Nametag](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nametag/32/406_2.png) [@Nametag](https://boards.straightdope.com/u/Nametag)\
**Post date:** [July 4, 2013, 8:15pm UTC](https://boards.straightdope.com/t/i-probably-being-too-suspicious-but-this-1-million-dollar-vodka-theft-story-reads-like-a-viral-ad/662653/3 "2013-07-04T20:15:03Z")

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> [@](#):
>
> The pricey vodka, made in the Ukraine, comes in a bottle adorned with a 24-carat gold veneer logo and sells for anywhere between $250 and $300 at select liquor stores and $1,200 at nightclubs. Though it was insured, the merchandise is irreplaceable because only a limited quantity is made every year.

I think OP is referring to this part. Ridiculous.

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**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\
**Post date:** [July 4, 2013, 8:32pm UTC](https://boards.straightdope.com/t/i-probably-being-too-suspicious-but-this-1-million-dollar-vodka-theft-story-reads-like-a-viral-ad/662653/4 "2013-07-04T20:32:10Z")

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If anything, they’re _undervaluing_ the stolen vodka.

Assuming it’s twelve bottles to a case (which is true of every bottled spirit I’ve ever encountered), then 752 cases of it, at $250 per bottle, would be worth $2,256,000, or more than twice the value attributed to it by the article.

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**Author:** ![bump](https://avatars.discourse-cdn.com/v4/letter/b/7c8e57/32.png) [@bump](https://boards.straightdope.com/u/bump)\
**Post date:** [July 4, 2013, 11:06pm UTC](https://boards.straightdope.com/t/i-probably-being-too-suspicious-but-this-1-million-dollar-vodka-theft-story-reads-like-a-viral-ad/662653/5 "2013-07-04T23:06:02Z")

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> [@Smapti](#):
>
> If anything, they’re _undervaluing_ the stolen vodka.
> 
> Assuming it’s twelve bottles to a case (which is true of every bottled spirit I’ve ever encountered), then 752 cases of it, at $250 per bottle, would be worth $2,256,000, or more than twice the value attributed to it by the article.

Obviously the wholesale price is $121 per bottle, and the retail price is $250.