So much opinion, so little time.
I am a finance manager in the merchant business for one of the largest credit card issuers in the world. We acquire & service millions of merchants globally. We negotiate card acceptance contracts for some of the largest merchants in the world.
I have only a few comments since it is 1AM in NY, but I can gladly come back later if folks are interested in a big, evil CC company man’s point of view.
Believe it or not, we care quite a bit about merchant satisfaction. We spend hundreds of millions of dollars on it.
Credit cards have been around for the past 30 years. Their economics is already baked into the price of goods. If they aren’t in your store, you have my sympathy: since your competitors understand that plastic is omnipresent and plan accordingly, your life must be kind of difficult.
For those nostalgic for the days of cash and check, please try to recall your losses due to bad checks and NSF fees. Now, your friendly credit card issuer bears all of that risk when plastic is used. If a cardholder does not pay his bill or defaults, you as the merchant have already been paid. If this person paid by check, you would not only not be paid, you would be stuck with an additional fee. We lose billions upon billions of dollars to fraud and bankruptcy every year so that merchants don’t have to. Unfortunately, we have to charge for this service.
It is against the merchant agreement to verify ID for several reasons. First of all, merchants hate this. Their cashiers are not professional graphologists; merchants do not want to train their cashiers to verify signatures nor do they wish to assume the liability for when their employees would err. It is hard enough to get them to process a transaction smoothly and to follow all of the normal procedures. Second, checking ID is a form of passive plastic suppression. Don’t have ID? Sorry, you need to pay in cash. This is a major customer dissatisfier, so the merchant agreement will prohibit it. If you accept plastic, you take plastic without any further restrictions.
In the case of most dispute (unless there is a special arrangement present), if the merchant can prove that the transaction was handled according to the BAU submission policy, then the merchant does not get charged back and the credit card issuer eats the fraud loss. In most cases, this involves nothing more complicated than verifying that the transaction took place and mailing in a copy of the receipt.