Good evening. Just to review, I am the original poster. Sorry I’ve been absent from this discussion for so long, but real life intruded. I have had time to skim over most of the responses. It seems that a lively discussion has taken place in my absence. Thanks to cosmosdan and Fear Itself for providing so much of the discussion. Thanks especially for Maeglin for his expert perspective on this issue.
For my part, I have not had time to pursue this with my card issuer. I do intend to do that when I get home. You see, the merchant that I bought the ice cream from is a food service business. Does he/she choose what regulations will be followed? That concerns me, particularly in a food service establisment. I am also concerned that I felt that the transaction was a dishonest. The only notice of this charge was a small sign that I never noticed, in spite of browsing the overhead menu for my sweets. Had the sign been more prominent, the situation would have been somewhat improved. However, it still would not have been honest. I suspect that many people don’t know that the merchant agreement prohibits surcharges. They won’t know to complain and the merchant keeps charging.
To answer cosmosdan, in my opinion, a clearly posted discount for cash customers would be acceptable. Then, I would posses the information required to make an informed purchase. I could then choose to purchase ice cream or whatever from someone else.
Why are credit card transaction fees so special? In my situation, I bought ice cream at a chain store in a regional shopping mall. My money went to pay for the actual product, paid the kid to sloooooooooly serve it to me, paid a percentage to the corporation whose name is on the sign, paid a percentage to the mall management, paid rent and utilities, paid insurance, paid payroll taxes, etc. etc. There are a lot of costs of doing business. This particular chain has mall locations and free-standing locations. Why wasn’t I charged a “mall location” surcharge? I suspect that the higher traffic in a mall makes up for the higher costs of being in a mall.
On the bank’s side, there are costs, too. My bank is a small, independent bank (see, I do support the local businessman). They do not clear their own credit transactions. They contract with a servicer in Houston. So, there is a transaction charge to my bank from their servicing company. My bank does not pass that charge on to me. They simply keep my untold millions of dollars nice and safe (okay, untold dozens of dollars!). Even with those onerous charges, they still find enough money lying around to support local community events, the schools, etc.
There are costs associated with everything. Shouldn’t those costs of doing business be built into the price of the merchandise? Again, what makes the credit card transaction fee so special as to be singled out?
Maeglin, what is an “acquirer”? Is that a company that goes out and signs up the merchant with your company as opposed to some other company? Not to seem totally ignorant here, but what is “Visa”? They’re not the bank. Are they the “acquirer”? Are they the network? Visa and MasterCard are two separate companies, but I never see one without the other. Both cards are read by the same machine (along with Discover and sometimes AmEx and others). Is that the acquiring company?