If Mass Isn't Energy, Then What Is It?

In the thread that led to this one, Exapno Mapcase linked to an earlier thread. In it, MikeS made the following post, which I think is worth reposting here (bolding added).

The bold sentence is important to understand, and why it’s important to be explicit what is being referred to when the word “mass” is used when there’s the possibility of confusion.