# If the NFL Ran the World Series...

**URL:** <https://boards.straightdope.com/t/if-the-nfl-ran-the-world-series/770432>\
**Category:** The Game Room\
**Created:** [November 2, 2016, 12:47pm UTC](https://boards.straightdope.com/t/if-the-nfl-ran-the-world-series/770432 "2016-11-02T12:47:16Z")\
**Posts on this page:** 1\
**Page:** 2

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**Author:** ![That\_Don\_Guy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/that_don_guy/32/538_2.png) [@That\_Don\_Guy](https://boards.straightdope.com/u/That_Don_Guy)\
**Post date:** [November 3, 2016, 5:43pm UTC](https://boards.straightdope.com/t/if-the-nfl-ran-the-world-series/770432/21 "2016-11-03T17:43:46Z")

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> [@bump](#):
>
> I personally have a suspicion that the 2008 recession put a huge dent in the advertising, and it hasn’t really caught back up to where it was beforehand.
> 
> I mean, I recall earlier Super Bowls having _new_ commercials being shown during the entire game. For a while post-2008, it seemed like we got the new ones in the first half, and repeats of them in the 2nd half.

This may be a holdover from the effect of the blowouts of the mid-1980s, when the NFL noticed that people were turning off the game in the second half. Case in point: the first few “Bud Bowls” had a commercial in every quarter of the game, but then, one year, it changed to just one commercial, in the first quarter.

However, nobody is really worried about Super Bowl ratings - it’s the rest of the season that seems to be the problem. I wonder how much of this can be attributed to the league’s exclusivity deal with DirecTV for NFL Sunday Ticket.

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