# IHOP to IHOB **URL:** \ **Category:** In My Humble Opinion\ **Created:** [June 6, 2018, 2:19pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539 "2018-06-06T14:19:52Z")\ **Posts on this page:** 20\ **Page:** 4
**Author:** ![Suburban\_Plankton](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/suburban_plankton/32/219_2.png) [@Suburban\_Plankton](https://boards.straightdope.com/u/Suburban_Plankton)\ **Post date:** [June 10, 2018, 2:00am UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/61 "2018-06-10T02:00:53Z")
> [@nightshadea](#): > > Belgian Dark Chocolate Mousse Pancakes > Four luscious chocolate pancakes take a trip to Belgium where they are filled with chocolate chips & layered with a creamy Belgian dark chocolate mousse, then topped with more mousse and chocolate chips. > > I tried those a month ago and what I got was their normal chocolate chip pancakes with Hershey’s syrup in the middle … I should of complained ……… have ---
**Author:** ![robardin](https://avatars.discourse-cdn.com/v4/letter/r/43a26b/32.png) [@robardin](https://boards.straightdope.com/u/robardin)\ **Post date:** [June 10, 2018, 2:27pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/62 "2018-06-10T14:27:15Z")
Is this just a (fairly successful) one-day or one-week publicity stunt? Their official tweet only mentioned a “letter flip” on June 11th. Not a permanent name change. Right? ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [June 10, 2018, 2:28pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/63 "2018-06-10T14:28:58Z")
The “b” is for burgers. ---
**Author:** ![Balthisar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/balthisar/32/2825_2.png) [@Balthisar](https://boards.straightdope.com/u/Balthisar)\ **Post date:** [June 11, 2018, 2:14am UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/64 "2018-06-11T02:14:17Z")
For a place the specializes in pancakes, the inability to get maple syrup there is bewildering. ---
**Author:** ![Corry\_El](https://avatars.discourse-cdn.com/v4/letter/c/ecae2f/32.png) [@Corry\_El](https://boards.straightdope.com/u/Corry_El)\ **Post date:** [June 11, 2018, 2:19pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/65 "2018-06-11T14:19:49Z")
> [@Czarcasm](#): > > The “b” is for burgers. Right. To expand on that slightly, it’s a marketing gimmick to promote their Ultimate Steakburger. They aren’t seriously going to change the signs on like 2000 restaurants. It’s to get people talking about the chain, with some success I guess minus the part about people assuming the ‘b’ is breakfast. ---
**Author:** ![WildBlueYonder](https://avatars.discourse-cdn.com/v4/letter/w/ce7236/32.png) [@WildBlueYonder](https://boards.straightdope.com/u/WildBlueYonder)\ **Post date:** [June 11, 2018, 5:09pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/66 "2018-06-11T17:09:21Z")
> [@Jim\_Peebles](#): > > Some news articles are saying IHOP is changing its name to IHOB. International house of boobies? :dubious: ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [June 11, 2018, 5:30pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/67 "2018-06-11T17:30:37Z")
It’s confirmed. B for burgers. Only a marketing ploy. Nearly all locations will remain IHOP. [IHOP reveals the mystery of IHOb](http://money.cnn.com/2018/06/11/investing/ihob-ihop-burgers-name-change/index.html) Didn’t they already have a burger? I know they offer several plate dinners. I only order from the breakfast menu. Time of day doesn’t matter. I never saw the point in making a trip to IHOP for anything else. It’s like asking for a burger at a seafood restaurant. They may sell burgers but it seems wrong. ---
**Author:** ![WOOKINPANUB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wookinpanub/32/132_2.png) [@WOOKINPANUB](https://boards.straightdope.com/u/WOOKINPANUB)\ **Post date:** [June 11, 2018, 5:50pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/68 "2018-06-11T17:50:56Z")
I’m pretty sure they’ve always had some kind of burger on the menu. I’ve been out many times where my companion wants breakfast and I’ve already got my mind set on lunch, so it makes sense to have other things besides breakfast food. Not enough sense to make such a big, stupid campaign about it though. ---
**Author:** ![psychobunny](https://avatars.discourse-cdn.com/v4/letter/p/54ee81/32.png) [@psychobunny](https://boards.straightdope.com/u/psychobunny)\ **Post date:** [June 11, 2018, 6:01pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/69 "2018-06-11T18:01:03Z")
Looking at the new [logo](https://wtop.com/food-restaurant/2018/06/ihop-flips-over-burgers-changes-p-to-b-in-logo/), I was wondering why they were selling [tampons](http://www.ob-tampons.com/?&utm_source=google&utm_term=ob%20tampon&utm_campaign=PLX-OB-18+Brand+OB+-+Phrase_Rebuild&utm_medium=cpc&mkwid=sfKFI3mow_256467120656_ob%20tampon_p_c&mtid=74444u48745&slid=&product_id=&targetids=kwd-330556649234&groupid=54421140938) _And now that I’ve googled, I see that I am not alone_. ---
**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\ **Post date:** [June 11, 2018, 6:43pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/70 "2018-06-11T18:43:44Z")
Their new burgers remind me of the ones Dairy Queen has offered for years. No idea why they’d be going after _that_ market. ---
**Author:** ![jasg](https://avatars.discourse-cdn.com/v4/letter/j/f0a364/32.png) [@jasg](https://boards.straightdope.com/u/jasg)\ **Post date:** [June 11, 2018, 8:05pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/71 "2018-06-11T20:05:34Z")
Wendy’s tweets > [@Wendy's](#): > > Can’t wait to try a burger from the place that decided pancakes were too hard. ---
**Author:** ![ekedolphin](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ekedolphin/32/10003_2.png) [@ekedolphin](https://boards.straightdope.com/u/ekedolphin)\ **Post date:** [June 12, 2018, 12:53am UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/72 "2018-06-12T00:53:44Z")
I love Wendy’s Twitter account. I don’t think I’ve ever had a burger from IHOP before. I rarely get pancakes there, for that matter. When I go there, I’m in the mood for their mushroom and spinach omelet, which is covered in Hollandaise sauce. Mmm! ---
**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\ **Post date:** [June 12, 2018, 1:42am UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/73 "2018-06-12T01:42:46Z")
> [@Corry\_El](#): > > It’s to get people talking about the chain, with some success I guess minus the part about people assuming the ‘b’ is breakfast. Talking about it, yes. Actually getting anyone to make a trip to IHOP to try out their burgers? Not so sure. ---
**Author:** ![Quartz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/quartz/32/267_2.png) [@Quartz](https://boards.straightdope.com/u/Quartz)\ **Post date:** [June 12, 2018, 10:15am UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/74 "2018-06-12T10:15:30Z")
> [@RickJay](#): > > Do branding name changes EVER help? A maxim I’ve read states that when a company changes its name from something specific or from the name of the founder to something generic, that is the time to sell your shares. ---
**Author:** ![Nava](https://avatars.discourse-cdn.com/v4/letter/n/da6949/32.png) [@Nava](https://boards.straightdope.com/u/Nava)\ **Post date:** [June 12, 2018, 2:05pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/75 "2018-06-12T14:05:02Z")
> [@Acsenray](#): > > Rebranding often work out > > Columbia Pictures -\> Sony Isn’t that an acquisition? ---
**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\ **Post date:** [June 12, 2018, 2:23pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/76 "2018-06-12T14:23:06Z")
> [@Nava](#): > > Isn’t that an acquisition? An acquisition followed by a rebranding. Rebranding isn’t automatic or mandatory, and it still poses the same problems or risks. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [June 12, 2018, 5:47pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/77 "2018-06-12T17:47:29Z")
> [@RealityChuck](#): > > For a successful branding change, Boston Chicken changed to Boston Market. That’s generally used as an example of a terrible business decision. Boston Chicken was a second tier chain known for serving chicken. The company was growing well and its stock price was high. Then it changed its name in 1995. The name change cost the company a lot of money. But it didn’t result in new business. In fact, they lost customers who were looking for chicken without gaining new customers looking for something else. Worst of all, they took a hit on their stock prices and the company’s finances were structured in a way that depended on maintaining high stock prices. The company declared bankruptcy in 1997 and was bought up by McDonalds at a discount price. ---
**Author:** ![eschereal](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eschereal/32/18939_2.png) [@eschereal](https://boards.straightdope.com/u/eschereal)\ **Post date:** [June 12, 2018, 6:05pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/78 "2018-06-12T18:05:10Z")
“Gnosh” is a nice encompassing word. They should be “International House Of Gnosh”. They would certainly draw the biker crowd. ---
**Author:** ![RickJay](https://avatars.discourse-cdn.com/v4/letter/r/bb73d2/32.png) [@RickJay](https://boards.straightdope.com/u/RickJay)\ **Post date:** [June 12, 2018, 7:24pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/79 "2018-06-12T19:24:30Z")
> [@Jackmannii](#): > > Well, expect Coke to make oodles more $$$ by changing Coke Zero to Coke Zero Calories, because people are apparently too goddamn stupid to make the connection that simply naming it “Zero” means it’s a diet drink. The Coke people will screw around on the margins but it’s always Coke and Coca-Cola, it’s always that color of red, and the script logo has looked more or less like that since World War II. They ain’t changing the brand that MATTERS. Changing a well known brand’s name always comes off as either rank stupidity or a desperation move. There must be an example of it working but I cannot think of a single one. Lots of well known brands are on their second name - Sony wasn’t always called that, for instance, but it wasn’t well known until after it was Sony. I guess WWF becoming WWE worked out. ---
**Author:** ![jasg](https://avatars.discourse-cdn.com/v4/letter/j/f0a364/32.png) [@jasg](https://boards.straightdope.com/u/jasg)\ **Post date:** [June 12, 2018, 9:05pm UTC](https://boards.straightdope.com/t/ihop-to-ihob/815539/80 "2018-06-12T21:05:09Z")
> [@ekedolphin](#): > > I love Wendy’s Twitter account. > > I don’t think I’ve ever had a burger from IHOP before. I rarely get pancakes there, for that matter. When I go there, I’m in the mood for their mushroom and spinach omelet, which is covered in Hollandaise sauce. Mmm! Burger King weighed in too - with a modified logo that said “Pancake King”. Competitors having fun. [Previous page](https://boards.straightdope.com/t/ihop-to-ihob/815539.md?page=3) [Next page](https://boards.straightdope.com/t/ihop-to-ihob/815539.md?page=5)