# Ikea Radio Commercials: The Best!

**URL:** <https://boards.straightdope.com/t/ikea-radio-commercials-the-best/508100>\
**Category:** Cafe Society\
**Created:** [August 29, 2009, 12:05am UTC](https://boards.straightdope.com/t/ikea-radio-commercials-the-best/508100 "2009-08-29T00:05:19Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Leaffan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/leaffan/32/299_2.png) [@Leaffan](https://boards.straightdope.com/u/Leaffan)\
**Post date:** [August 29, 2009, 12:05am UTC](https://boards.straightdope.com/t/ikea-radio-commercials-the-best/508100/1 "2009-08-29T00:05:19Z")

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I really do not like commercials. On TV I flip incessantly to avoid commercials.

However on the radio commercials, by Ikea, for the last couple of years have been absolutely brilliant.

Is anyone else familiar with the quintessential Swede voice actor saying things like “In honour of the 50% off sale, I decided to wear only 50% of my clothes!”

Excellent marketing.

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**Author:** ![GuanoLad](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guanolad/32/42_2.png) [@GuanoLad](https://boards.straightdope.com/u/GuanoLad)\
**Post date:** [August 29, 2009, 2:37am UTC](https://boards.straightdope.com/t/ikea-radio-commercials-the-best/508100/2 "2009-08-29T02:37:51Z")

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Have you seen the [Ikea lamp](http://www.youtube.com/watch?v=I07xDdFMdgw) commercial.