# I'm Strong To The Finicsh, 'Cuz I Eatz Me...Bread?

**URL:** <https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202>\
**Category:** Cafe Society\
**Created:** [August 30, 2002, 12:30am UTC](https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202 "2002-08-30T00:30:52Z")\
**Posts on this page:** 7\
**Page:** 1

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**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\
**Post date:** [August 30, 2002, 12:30am UTC](https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202/1 "2002-08-30T00:30:52Z")

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_Advertising Age_ reports King Features Syndicate is planning to make their sailor man more common place before he turns 75 in 2004. Cartoon Network has moved his cartoons to a more decent hour Sunday night, but I guess that’s not enough, as Popeye originally was (and still is) a comic strip character (although it was first in the cartoons in which he ate spinach fer strength). But KFS thinks Popeye should be more well-known. And what better way to create awareness of Popeye than [Popeye bread?](http://www.adage.com/news.cms?newsId=35813)

[QUOTE]  
King has licensed the family of Popeye characters to Animated Foods, which in turn is pitching supermarket chains including Kroger Co., Pathmark Stores and others on iron- and calcium-fortified Popeye White Bread as well as Wimpy Hamburger Rolls, Swee’pea Wheat Bread and Olive Oyl Hot Dog Rolls. The licensing agreement calls for retailers to pay a 12.5 cent fee per bag for the Popeye packaging, which will enclose breads that retailers agree to manufacture in-house or in conjunction with a local vendor.  
_©2002 Crain Communications_/QUOTE]

Of course, they plan to bring Popeye to other things, but _bread?_ Sure, there are already two different Popeye spinaches, but “Popeye” and “bread” don’t really come together in my mind.

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**Author:** ![Odesio](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/odesio/32/20003_2.png) [@Odesio](https://boards.straightdope.com/u/Odesio)\
**Post date:** [August 30, 2002, 12:56am UTC](https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202/2 "2002-08-30T00:56:41Z")

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> [@](#):
>
> \*Originally posted by mobo85 \*  
> \*\*  
> Of course, they plan to bring Popeye to other things, but _bread?_ Sure, there are already two different Popeye spinaches, but “Popeye” and “bread” don’t really come together in my mind. \*\*

Since when do cartoon characters have to come together in a logical manner? Scooby-Doo and various Disney characters can be found in little bite sized fruit chewies. The X-Men made an appearance in canned pasta. Jurassic Park dinosaurs made their way into cheese crackers.

Basically they just want their products to be associated with something people recognize. I don’t know many kids that like Popeye these days but I suppose adults are the ones actually doing all the buying.

Marc

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**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\
**Post date:** [August 30, 2002, 1:15am UTC](https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202/3 "2002-08-30T01:15:54Z")

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You’ve got a point.

King Features says they chose bread because it’s a simple product everyone buys. They’re right, you know. I’m surprised Disney never thought of a Mickey Mouse Bread long ago.

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**Author:** ![screech-owl](https://avatars.discourse-cdn.com/v4/letter/s/82dd89/32.png) [@screech-owl](https://boards.straightdope.com/u/screech-owl)\
**Post date:** [August 30, 2002, 2:24am UTC](https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202/4 "2002-08-30T02:24:53Z")

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> [@](#):
>
> \*Originally posted by mobo85 \*  
> \*\*…I’m surprised Disney never thought of a Mickey Mouse Bread long ago. \*\*

They probably have, but tend to limit that to around the resorts. Just off the top of my head (since I haven’t been to a theme park in oh, 24 hours), I can think of several Mickey-themed products you can purchase:

- Mickey pasta (pasta in the shape of Mickey faces)
- Mickey gummies\*\*
- Mickey Museli

And you can get waffle irons that will produce the said icon, as well as toast presses [(looks like a cookie cutter - press it into the bread and it will produce an image (Mickey face is untoasted, rest of bread is browned)].  
\*\* the gummy bears chewey stuff in the shape of Mickey heads - I like to bite off one ear and annouce “Look! Mickey van Gogh!”

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**Author:** ![AskNott](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/asknott/32/5790_2.png) [@AskNott](https://boards.straightdope.com/u/AskNott)\
**Post date:** [August 30, 2002, 3:48am UTC](https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202/5 "2002-08-30T03:48:23Z")

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The cook at my favorite watering hole wore a Spongebob Squarepants t-shirt last week. The shirt had just 'bob’s eyes and mouth, enlarged to fill the shirt. In the store, I couldn’t see the appeal. On a woman, though, he’s got his eyes in the right place.  
🙂

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**Author:** ![Tamex](https://avatars.discourse-cdn.com/v4/letter/t/ccd318/32.png) [@Tamex](https://boards.straightdope.com/u/Tamex)\
**Post date:** [August 30, 2002, 3:54am UTC](https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202/6 "2002-08-30T03:54:36Z")

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Well, Popeye Bread doesn’t make much sense, but Wimpy Hamburger Rolls makes perfect sense, you must admit! I can see my dad buying those.

They make a Disney juice drink now. They also used to make Donald Duck orange juice–perhaps they still do, but I haven’t seen it for a long time.

When I was a kid in Montana, there was a brand of bread (Sweetheart?) that featured Peanuts characters. My mom always bought Roman Meal, though.

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**Author:** ![White\_Lightning](https://avatars.discourse-cdn.com/v4/letter/w/f04885/32.png) [@White\_Lightning](https://boards.straightdope.com/u/White_Lightning)\
**Post date:** [August 30, 2002, 4:16am UTC](https://boards.straightdope.com/t/im-strong-to-the-finicsh-cuz-i-eatz-me-bread/126202/7 "2002-08-30T04:16:24Z")

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> [@](#):
>
> _Originally posted by_\* MGibson \*\*\*  
> The X-Men made an appearance in canned pasta.

Chef Boyardee X-Men… I _loved_ those. This was the only food I ever really played with. I seriously played games with the little X-Men pasta shapes as if they were action figure toys. Usually the X-Men won, but depending on the villian in the can I was eating, sometimes the bad guy came out on top.

RE: The OP, it doesn’t surprise me. It’s just licensing – a way for both parties to make more money. _C’est la vie_. Well, _c’est la vie de capitalism_, anyway.
