# Is Cecil's House of Values open for business?

**URL:** https://boards.straightdope.com/t/is-cecils-house-of-values-open-for-business/541169
**Category:** About This Message Board
**Created:** [May 29, 2010, 12:33pm UTC](https://boards.straightdope.com/t/is-cecils-house-of-values-open-for-business/541169 "2010-05-29T12:33:41Z")
**Posts on this page:** 1
**Showing post:** 4

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### Author: ![emmaliminal](https://avatars.discourse-cdn.com/v4/letter/e/7bcc69/32.png) [@emmaliminal](https://boards.straightdope.com/u/emmaliminal)
#### Post date: [May 29, 2010, 2:40pm UTC](https://boards.straightdope.com/t/is-cecils-house-of-values-open-for-business/541169/4 "2010-05-29T14:40:46Z")

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> [@Fear\_Itself](#):
>
> Ed has said [they are getting out of the Ceciliana biz](http://boards.straightdope.com/sdmb/showpost.php?p=10982746&postcount=49)because it doesn’t have a good ROI.

Getting out, or just not getting more in?

> [@\[T-shirt Design\] Ed, please answer this question.](https://boards.straightdope.com/t/t-shirt-design-ed-please-answer-this-question/490722/49):
>
> I’m not saying we would never _[offer a Slug-free T-shirt]_. However:
> 
> 1. We don’t sell a huge amount of merchandise, never have. Currently we gross a few thousand a year, and that’s for everything - books, mugs, shirts. It’d take me a while to figure out the net, but it’s probably under $1,000 per year.
> 
> 2. What with setup charges, price breaks for bulk quantities, etc., we’d have to invest maybe $500 to make this worthwhile, basically on a hunch that there’s a significant untapped market of T-shirt buyers out there who really hate Slug’s art. Say we sell 50 shirts at a profit of $6 each (we’re due to raise the price). We net $300. The company owes - I’m not telling you anything that isn’t in the public record - $31 million. The honchos want me to make them some money. This investment won’t strike them as shrewd.

I don’t see anywhere in there where Ed suggests they’re abandoning the existing Ceciliana.

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