Be careful what you wish for.
“Properly” from a business point of view would involve a lot more advertising. Many big bucks advertisers, for example, aren’t especially fond of profanity. So forget about the pit. “Properly” might also involve a lot more creative investment in IT (eg restructuring of the page to have sidebar ads, automated purchasing of vanity and other advertising) but I don’t see that happening.
IMHO, collapse followed by a shift to nonprofit status, here or elsewhere, wouldn’t necessarily be a bad scenario.