There’s a difference between jusifying and seeing a situation as it really is. There are always going to be people who want something for nothing, and nothing is really going to stop them. The goal is to reduce the number of people who just want a copy of their software from becoming habitual copiers. We know that most average users don’t upgrade or add software unless they need to or have a problem. Therefor if I have a easy to use software, with build-in protections whose main userbase will be average users looking to make back-ups of legally purchased DVDs, I have a pretty good means to control piracy…too bad the MPAA killed it.
There’s two types of copying. There’s the I don’t want to pay for this, copying and there’s the I just paid $69.99 for this DVD set and I don’t want my originals damaged, coping. The I don’t want my DVD damaged, is a different beast and that’s who your easy to use copying software is going to be used by. The goal of the MPAA should’ve been to prevent those people from using software that’s designed to circumvent any protection, instead the MPAA killed the only software that was designed to deter such use out of the box.
There are degrees of ease in the software that remains, most are easy to use. What separates them is the ability to control the quality of the reproduction, which can require a certain level of savvy. Most Dell’s come with a DVD-burner, all it takes is one damaged DVD, to turn Ma and Pa into copiers. The real question is in what direction do you wish to point them into? Right now, Ma will call a more savvy user who will turn her on to one the untraceable software. Now she may never use it for anything else, however the supply of such software is still being increased. Previously they may have just had her buy one of 321 products, because they were easy to use and did what she wanted it to do AND as part of the program detered piracy. So when Ma, told Mrs. Smith who also just lost a DVD about the program, she’ll buy it too and so on.
This isn’t a matter of ease of use, but of ease of producing illegal copies from ANY source. I can have a one button piece of copying software, that recognizes rental DVD’s and refuses to copy them. That doesn’t stop me from making copies of my legal DVDs, but discourages me from being tempted.
Once you make it easy to replace a damaged DVD or 15 year old video tape, then you reduce the need to have the software at all. My first dvd burning was done as a result of losing a brand new DVD damaged by the kids, having to purchase another and swearing never again. Had the company said, “give us $5.00 and we’ll send you a replacement”, I wouldn’t have purchased the software. Now this was many years ago, before dvd-burners were common and as inexpensive as they are now, but IMO, that was the time that the industry should have nipped this in the bud.
Sell the content at a premium, not the medium…it’s too late now.