[QUOTE=capybara]
Ok, I see it as the difference between haute couture and fashion. With haute couture the designers are mostly talking to each other, not to us. No one expects anyone but, say, Bjork, to be able to afford or have the chutzpah to, you know, wear a damn swan around. There guys are in Milan experimenting and none of us plebes really think anyone can expect us to wear that stuff. It’s frequently godawful ugly. On the other hand, the same industry makes ‘fashion’-- stuff on just a different level that is accessible and meant to be worn by humans in the world. Most of us mock Haute Couture but don’t think we need to ‘get it.’
Avante garde artists aren’t talking to us. They don’t care if it’s pretty or accessible to your average Joe. Frequently it’s about references, responses, or jokes about older art or about assumptions of the art world. They’re talking to each other. Your average person didn’t need to purchase Pollack because it was beautiful work; Some Guggenheim or Stieglitz or MOMA needed to buy it because it did something new in the art world-- pushed a boundary, changed what ‘art’ is, or something.
Art has different values. Some of it’s beautiful, some of it’s thought provoking or political, and some of that is aimed at us. Some of it is meant to be understood by a general audience. Which is why there are still a kabillion Impressionists and realists and such. We’re still here, and that stuff’s for our living rooms, and we like it.
Avante garde art is not. It’s the haute couture of art. Avante garde art tends to have a different function- one that’s largely of interest to the insular art world. It’s NOT something that’s easily understood by the average person, often, but then again it’s not meant to be.
Cubism is a hideous-looking important phase. But for the art professional, “attractive” is not an issue. I don’t fault the viewer for not understanding it or not liking it; but the viewer has to understand that to a large degree it’s not for them, and that if they aren’t moved it doesn’t mean that the art world is trying to pull one over on them. I don’t understand particle physics, but I don’t think modern physics is a conspiracy to make me feel like a moron and the guys in the labs are chuckling at me.
Great important art is like great important physics. Just because I don’t understand it doesn’t mean that for someone in the know it’s not actually important. The physics world gets it, and it’s not for me. Not my schtick. I can live with sort of knowing that gravity works and how to start a siphon. Art is one of the few areas where most everyone claims a command of the field by virtue of having eyeballs. Art (the arts, really) is also one of the few area in which if a person doesn’t “get it” they get annoyed. De gustibus non disputandum, BUT there are other things going on sometimes, and we are not necessarily the audience.
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Once again, you forget that there are people who are capable of understanding it, even do understand it, but still think it’s crap as visual art.