Women who view naked pictures of men or express their sexual interests in men are labeled “sluts” so it’s no wonder that the majority of readers were gay men. Plus when the editors in the magazine were all women the female audience was predominantly female: “It’s ‘Entertainment for Women’ because there’s no other magazine out there that caters to women in the way we do”, she said. But she went on adding: “We love our gay readers as well, and the gay readership [of the magazine] is about 30%.”[7]
When the magazine ceased production gay men took over and now its no longer geared towards females.