# Is Star Wars the biggest franchise where nobody has ever said the title ever?

**URL:** <https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571>\
**Category:** Cafe Society\
**Tags:** movies\
**Created:** [September 4, 2023, 3:34am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571 "2023-09-04T03:34:04Z")\
**Posts on this page:** 16\
**Page:** 1

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**Author:** ![Asuka](https://avatars.discourse-cdn.com/v4/letter/a/dec6dc/32.png) [@Asuka](https://boards.straightdope.com/u/Asuka)\
**Post date:** [September 4, 2023, 3:34am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/1 "2023-09-04T03:34:04Z")

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Or title drop as it’s sometimes called. Yes they have occasionally said the subtitle, but as far as I know nobody has ever actually said the words Star Wars together in Star Wars.

Has anyone ever said “Fast and Furious” in The Fast and the Furious?

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**Author:** ![Chingon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chingon/32/17645_2.png) [@Chingon](https://boards.straightdope.com/u/Chingon)\
**Post date:** [September 4, 2023, 3:45am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/2 "2023-09-04T03:45:22Z")

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You are probably right. Only Mickey Mouse, Winnie the Pooh, and Pokemon are larger media franchises.

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**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\
**Post date:** [September 4, 2023, 3:50am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/3 "2023-09-04T03:50:40Z")

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> [@Asuka](#):
>
> Or title drop as it’s sometimes called. Yes they have occasionally said the subtitle, but as far as I know nobody has ever actually said the words Star Wars together in Star Wars.

[![](https://img.youtube.com/vi/AWxiTPQv0ME/hqdefault.jpg "titular") ](https://www.youtube.com/watch?v=AWxiTPQv0ME)

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**Author:** ![Elmer\_J.Fudd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmer_j.fudd/32/1211_2.png) [@Elmer\_J.Fudd](https://boards.straightdope.com/u/Elmer_J.Fudd)\
**Post date:** [September 4, 2023, 4:18am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/4 "2023-09-04T04:18:05Z")

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It’s right there in the theme music…

> **[✂️ Star Wars Lyrics](https://www.youtube.com/clip/UgkxeF0-doWrSFQsi-AifJuHv6t4vjFZOXcx?si=_zYc-fW2wkxBgms4)**
>
> 60 seconds · Clipped by Tim O’Brien · Original video "Nick The Lounge Singer Sings Star Wars Theme - SNL" by Saturday Night Live

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**Author:** ![TwoCarrotSnowman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/twocarrotsnowman/32/15879_2.png) [@TwoCarrotSnowman](https://boards.straightdope.com/u/TwoCarrotSnowman)\
**Post date:** [September 4, 2023, 6:55am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/5 "2023-09-04T06:55:24Z")

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Pretty sure no-one in the MCU has said “Marvel Cinematic Universe” which would be the equivalent franchise name to “Star Wars” unless you’re just talking about the first film. (Deadpool might have done, but his first two films weren’t in the MCU)

As to whether the MCU is bigger than Star Wars, I will leave to more learned folks to discuss.

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**Author:** ![Asuka](https://avatars.discourse-cdn.com/v4/letter/a/dec6dc/32.png) [@Asuka](https://boards.straightdope.com/u/Asuka)\
**Post date:** [September 4, 2023, 7:24am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/6 "2023-09-04T07:24:03Z")

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I knew somebody would claim this! But does not count because it was a post-release title, same with Wizarding World of Harry Potter. Also Marvel Cinematic Universe is a marketing term invented in the lead-up to The Avengers.

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**Author:** ![MrDibble](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mrdibble/32/114_2.png) [@MrDibble](https://boards.straightdope.com/u/MrDibble)\
**Post date:** [September 4, 2023, 8:00am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/7 "2023-09-04T08:00:25Z")

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Has anyone said “Mission Impossible” in those films?

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**Author:** ![Asuka](https://avatars.discourse-cdn.com/v4/letter/a/dec6dc/32.png) [@Asuka](https://boards.straightdope.com/u/Asuka)\
**Post date:** [September 4, 2023, 8:02am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/8 "2023-09-04T08:02:18Z")

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They’re called the Impossible Mission Force and at one point somebody asked if something actually is an Impossible Mission but reversed? I don’t remember.

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**Author:** ![Banksiaman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/banksiaman/32/3334_2.png) [@Banksiaman](https://boards.straightdope.com/u/Banksiaman)\
**Post date:** [September 4, 2023, 12:00pm UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/9 "2023-09-04T12:00:34Z")

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I just checked the Lord of the Rings scripts. The only use of the title phrase in the film is one time in writing at the end of the last film when Frodo writes it in his big book, wrapping up his account of the adventure they had.

I’m not sure if this counts as ‘said’, since the written stories (by Bilbo and Frodo) are a meta-narrative of the retelling of their adventures or something something. Its like Lemony Snicket being able to step outside the narrative and talk about the story - so it doesn’t count.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [September 4, 2023, 12:19pm UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/10 "2023-09-04T12:19:02Z")

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> [@Asuka](#):
>
> They’re called the Impossible Mission Force and at one point somebody asked if something actually is an Impossible Mission but reversed? I don’t remember.

In the sequel, and it’s probably the best line in the movie: Anthony Hopkins, with cut-crystal delivery, asks a reluctant Tom Cruise whether he thinks a task would be difficult, receives a _“very”_ in response, and replies, “Well, this is not mission _difficult,_ Mr. Hunt; it’s mission _impossible._ ‘Difficult’ should be a walk in the park for you.”

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**Author:** ![Q.Q.Switcheroo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/q.q.switcheroo/32/5713_2.png) [@Q.Q.Switcheroo](https://boards.straightdope.com/u/Q.Q.Switcheroo)\
**Post date:** [September 4, 2023, 12:52pm UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/11 "2023-09-04T12:52:54Z")

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I don’t think anyone in the “Pirates of the Caribbean” movies says “Pirates of the Caribbean.”

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [September 4, 2023, 1:21pm UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/12 "2023-09-04T13:21:49Z")

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Did Star Trek ever title-drop? I think they might have used phrases like “Trek to the stars”, but I’m not sure about the exact title.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [September 4, 2023, 1:24pm UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/13 "2023-09-04T13:24:18Z")

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[Yup.](https://getyarn.io/yarn-clip/d8db95c3-23ee-44f7-8b96-3003ba61b863)

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**Author:** ![Limmin](https://avatars.discourse-cdn.com/v4/letter/l/f04885/32.png) [@Limmin](https://boards.straightdope.com/u/Limmin)\
**Post date:** [September 4, 2023, 1:29pm UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/14 "2023-09-04T13:29:56Z")

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> [@Banksiaman](#):
>
> I just checked the Lord of the Rings scripts. The only use of the title phrase in the film is one time in writing at the end of the last film when Frodo writes it in his big book, wrapping up his account of the adventure they had.

This quote came close. It’s in the script, in FOTR, and felt close to a title drop:

> There is only one Lord of the Ring. Only  
> one who can bend it to his will…and he  
> does not share power.

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**Author:** ![Banksiaman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/banksiaman/32/3334_2.png) [@Banksiaman](https://boards.straightdope.com/u/Banksiaman)\
**Post date:** [September 4, 2023, 8:58pm UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/15 "2023-09-04T20:58:55Z")

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Well-spotted. I only searched on the specific text-string ‘… Rings’.

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**Author:** ![iamatractorboy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/iamatractorboy/32/21261_2.png) [@iamatractorboy](https://boards.straightdope.com/u/iamatractorboy)\
**Post date:** [September 5, 2023, 6:17am UTC](https://boards.straightdope.com/t/is-star-wars-the-biggest-franchise-where-nobody-has-ever-said-the-title-ever/989571/16 "2023-09-05T06:17:17Z")

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I didn’t get any audible dialogue on that link but I will trust the caption!
