Is the 'anti-fat shaming' trend a corporate PR move?

Corporations are trying to make money. I’d imagine it’s a heck of a lot cheaper to simply co-opt public sentiment, which corporations have done plenty of times in the past, than to put plants and all of that. People want X, you provide X, they give you money. That is much more likely the cause.

I see just as many scrawny people too, no muscle tone whatseover. Look around, how many proper bodies with correct definition do you honestly see?