A few comments on context, interpretation, and more…
First, on the journalism aspect of the discussion…
The measurement is, in itself, very impressive, as have been all the modern precision laboratory measurements of G. Because of it’s impressiveness, it deserves an article in New Scientist or anywhere else. It’s a solid result.
As always, one must tread carefully when extracting context from popular science articles since the articles will uniformly overemphasize exciting points even if speculative and unsupported, as science is a bit dull most of the time and doesn’t make for a good read. New Scientist is above average about choosing what science to cover (contrast: Discovery Channel, say), but when it covers that solid science, it tends to overemphasize speculation as much as the next source. I’m not knocking it as a source because of this. I’m just saying that one should remember that the exciting points and contexts laid out are there only to provide a narrative foundation on which to share the hard science. The exciting points and contexts may not themselves be hard science.
As for Fermilab Today covering it: Fermilab has a public relations office that includes a couple of science writers, but they can’t fill every day’s newsletter with home-brew stuff. Often they directly invite articles from scientists about new results (I’ve written or edited a few of these myself), but even still they must sometimes link to external sources to fill column-inches. In this case, the New Scientist article is, as mentioned above, covering a solid piece of physics and it is a very readable article to boot, so it is an appropriate thing for the lab to have included for its daily readers.
On the measurement itself…
These measurements of G are… hard. I’ve had the good fortune of being shown around a couple of precision G set-ups, and the thing you take away is how astonishingly difficult to control they can be. You have to worry about things like how long it’s been since the last rainfall, as the ground outside the building will have varying amounts of water in it. (This doesn’t happen to be an issue for the BIPM measurement.)
The New Scientist article implies (via its narrative flow) that there is a healthy and consistent accepted average value for G and this new BIPM measurement disagrees with it and that that’s unexpected. To be sure, the article points out that these measurements are “notoriously unreliable”, but it segues away from that quickly, burying the lead. A more appropriate spin is: “There have been lots of measurements over the years from different groups with different approaches. These have all had tiny error bars, but they’ve been all over the map with respect to each other, disagreeing with one another by much more than the error bars explain. Historically, in experimental physics, this has uniformly meant there is a hidden difficulty in performing the measurements that the community has yet to understand. This new measurement from BIPM maintains the situation, but of course that’s all it could do, given the disagreement already present. Hopefully things will be better understood as the experimental endeavors continue.”
Note that I did not say this measurement is incorrect. This new measurement uses a freshly constructed apparatus (although the same methods) as their earlier result and has two ways of extracting G information that eliminates some (but not all) potential sources of “unknown unknowns”. It also has the benefit of all the experiments before it, in terms of what has worked and what hasn’t. But, for better or for worse, there are discrepancies among all the measurements, so no single new measurement can close the book, even it they’ve finally “got it right” because there is no way to tell right now who got it right. Only time will tell.
Everything I said above is a bit dull to most lay readers. The publication in Physical Review Letters talks only about this stuff, naturally. New Scientist wants to give its readers a little more fun (and who can blame them?), so the NS article spends some time on rather speculative and, let’s say, “underbaked” ideas about G changing. This ties in well with the narrative the article establishes early on, but this narrative must be understood as an artistic backdrop (with some shades of science) on which the writers are sharing the underlying, impressive experimental result.
An independent implementation of the BIPM methods would be very enlightening, as will the continued cross-checking of the other equally valid but equally disparate measurements from recent years.