I did my research, and since we have several Honda dealerships in town, I knew I had options.
I also had the following “aces” up my sleeve:
- I was a loyal customer, I bought my last Honda there
- They have me on record as having sent several buyers of both new and used cars there (My Mom bought her Civic (new) through them 3 yrs ago)
- I did my internet research and found out what they pay for the car…
So, I went in, and picked out my car, listed the options and colour I wanted, and provided a small but thoughtful gift to the very talented sales rep (I bought her a small, adjustable wrench)
Then I smiled and said… "Well, now we drop the smiles and start negotiating… "and named a price $500 higher than what they paid for the car.
She looked at me and said… “I can’t take that to the sales manager… he will reject it out of hand!” I told her I also wanted the rubber mat for the cargo area thrown in, and told her “Take it to him… tell him its only my opening offer…and I am gonna expect him to realise that I have options, including whom I make my future recomendations to.”
She took it to him and came back saying “He won’t accept any offer that low!”… I said “I know… tell him to make a counter offer”
Finally she came back and named a figure about $500 lower than the SRP. I asked about the rubber mat. She agreed to throw that in… I said fine and told her to take back a price $1500 lower than SRP…
We finally settled on about $900 less than srp, with the mat thrown in, and a Honda Baseball cap…
After signing, the manager said “That is the LOWEST price we are gonna sell one for this year! Period!” and shook my hand.
A week ago, I sent them another customer, and a few days got a box of cookies sent to my house as a thank you gift!
Regards
FML