# Is there a term for "trade names that become generic"?

**URL:** <https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011>\
**Category:** Cecil's Columns/Staff Reports\
**Created:** [March 28, 2008, 3:15am UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011 "2008-03-28T03:15:26Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![rudy713](https://avatars.discourse-cdn.com/v4/letter/r/3da27b/32.png) [@rudy713](https://boards.straightdope.com/u/rudy713)\
**Post date:** [March 28, 2008, 3:15am UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/1 "2008-03-28T03:15:26Z")

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I was blogging on this topic and stopped to do some research on the concept of trademarks losing their ownership. I came across your post and disagree with the use of “genericide.”

Please see my post:

[http://www.anothernormal.com/?p=52](http://www.anothernormal.com/?p=52)

I’d love to hear what you think. I believe I’m right. Am I wrong?

Rudy

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MODERATOR NOTES:  
(1) Please note that this is a post from 2008, until revived in post #12 in Oct 2013.  
(2) LINK TO STAFF REPORT IN QUESTION: [Is there a term for “trade names that become generic”? - The Straight Dope](http://www.straightdope.com/columns/read/1464/is-there-a-term-for-trade-names-that-become-generic)

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**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\
**Post date:** [March 28, 2008, 3:37am UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/2 "2008-03-28T03:37:48Z")

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[Genericity.](http://cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm#toc) #6

Welcome **rudy713**.

It’s customary to link to the column you’re commenting on. No biggie.

[http://www.straightdope.com/mailbag/meponym.html](http://www.straightdope.com/mailbag/meponym.html)

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**Author:** ![Gfactor](https://avatars.discourse-cdn.com/v4/letter/g/9de053/32.png) [@Gfactor](https://boards.straightdope.com/u/Gfactor)\
**Post date:** [March 28, 2008, 4:17am UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/3 "2008-03-28T04:17:55Z")

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Wait. Do you disagree that people sometimes use the term or that Ian called it waggish, and it’s related collocation, “victim of genericide,” hopeless?

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**Author:** ![rudy713](https://avatars.discourse-cdn.com/v4/letter/r/3da27b/32.png) [@rudy713](https://boards.straightdope.com/u/rudy713)\
**Post date:** [March 28, 2008, 5:40am UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/4 "2008-03-28T05:40:36Z")

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Hi.

“ **runner pat** ”: Please except my apologies. I didn’t realize that I should’ve linked to the column. I will from now on.

“ **Gfactor** ”: I think that the term is being used incorrectly. “Genericide” is the elimination of things generic. And a victim of “genericide” is probably someone who no longer is able to drink coffee because their Starbucks has been eliminated. The article in question talk about things **becoming** generic.

When a trademark becomes generic, it should be termed (my word, my opinion) **teemicide** ( **T M** icide), or… it’s been “gentrified,” (though this relates more to race).

Rudy

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**Author:** ![Martini\_Enfield](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/martini_enfield/32/11123_2.png) [@Martini\_Enfield](https://boards.straightdope.com/u/Martini_Enfield)\
**Post date:** [March 28, 2008, 12:11pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/5 "2008-03-28T12:11:53Z")

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I think the word you’re looking for may be _Genericised_; when a product brand name (Such as _Thermos_ or _Hoover_ or _Aspirin_) becomes the Generic Name for _all_ products of that type, regardless of manufacturer.

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**Author:** ![Gfactor](https://avatars.discourse-cdn.com/v4/letter/g/9de053/32.png) [@Gfactor](https://boards.straightdope.com/u/Gfactor)\
**Post date:** [March 28, 2008, 1:04pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/6 "2008-03-28T13:04:01Z")

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[QUOTE=rudy713]  
Hi.

“ **Gfactor** ”: I think that the term is being used incorrectly. “Genericide” is the elimination of things generic. And a victim of “genericide” is probably someone who no longer is able to drink coffee because their Starbucks has been eliminated. The article in question talk about things **becoming** generic.  
Rudy  
[/QUOTE]

Ian called the usage, “waggish” and “hopeless.” In other words, he’s arguing against it. Teemicide sounds like you’ve killed one of our board members (Cecil calls them the Teeming Millions). :eek:

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**Author:** ![Elendil\_s\_Heir](https://avatars.discourse-cdn.com/v4/letter/e/7cd45c/32.png) [@Elendil\_s\_Heir](https://boards.straightdope.com/u/Elendil_s_Heir)\
**Post date:** [March 28, 2008, 1:39pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/7 "2008-03-28T13:39:19Z")

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Exmark.

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**Author:** ![Gfactor](https://avatars.discourse-cdn.com/v4/letter/g/9de053/32.png) [@Gfactor](https://boards.straightdope.com/u/Gfactor)\
**Post date:** [March 28, 2008, 2:03pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/8 "2008-03-28T14:03:50Z")

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[QUOTE=Martini Enfield]  
I think the word you’re looking for may be _Genericised_; when a product brand name (Such as _Thermos_ or _Hoover_ or _Aspirin_) becomes the Generic Name for _all_ products of that type, regardless of manufacturer.  
[/QUOTE]

Genericide gets used, but it is intended as a half-pun.  
[http://www.wordspy.com/words/genericide.asp](http://www.wordspy.com/words/genericide.asp)  
[http://www.inta.org/index.php?option=com\_content&task=view&id=202&Itemid=126&getcontent=1](http://www.inta.org/index.php?option=com_content&task=view&id=202&Itemid=126&getcontent=1)  
That’s why Ian called it waggish. It doesn’t fit the usage pattern for the ending “cide” [http://www.merriam-webster.com/dictionary/cide](http://www.merriam-webster.com/dictionary/cide) (“killer”) which is Rudy’s point. But in context it conveys the idea–killing the distinctiveness of a mark by using it as a generic term.

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**Author:** ![Derleth](https://avatars.discourse-cdn.com/v4/letter/d/b9e5f3/32.png) [@Derleth](https://boards.straightdope.com/u/Derleth)\
**Post date:** [March 30, 2008, 8:56am UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/9 "2008-03-30T08:56:22Z")

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[QUOTE=runner pat]  
[http://www.straightdope.com/mailbag/meponym.html](http://www.straightdope.com/mailbag/meponym.html)  
[/QUOTE]  
The formatting of this article is really screwed up: There are random line-breaks _everywhere_. (Inserting hard line breaks at all in that article was a mistake, but the sheer frequency is very off-putting.)

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**Author:** ![Canadjun](https://avatars.discourse-cdn.com/v4/letter/c/76d3ee/32.png) [@Canadjun](https://boards.straightdope.com/u/Canadjun)\
**Post date:** [March 30, 2008, 5:02pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/10 "2008-03-30T17:02:41Z")

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Just an observation - Aspirin is a generic name in the US, but is still a brand name in Canada; you’ll find lots of bottles of ASA or Acetylsalicylic Acid up here.

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**Author:** ![Ignatz](https://avatars.discourse-cdn.com/v4/letter/i/3be4f8/32.png) [@Ignatz](https://boards.straightdope.com/u/Ignatz)\
**Post date:** [March 30, 2008, 5:23pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/11 "2008-03-30T17:23:45Z")

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Usufruct  
(I know, “band name!”)

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**Author:** ![johngoodman](https://avatars.discourse-cdn.com/v4/letter/j/b782af/32.png) [@johngoodman](https://boards.straightdope.com/u/johngoodman)\
**Post date:** [October 29, 2013, 1:38pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/12 "2013-10-29T13:38:44Z")

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An alternative to “genericide” which has the virtue of ending in “nym” is “commonm.”

> **[Urban Dictionary: commonym](https://www.urbandictionary.com/define.php?term=commonym)**
>
> A trademarked term used to identify all products of the same type, such as the word "Kleenex" used to describe any facial tissue, or "Vaseline" as a term for a competing petroleum jelly. Other commonyms include, Band-Aid, ChapStick, Popsicle, and...

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**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\
**Post date:** [October 29, 2013, 3:48pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/13 "2013-10-29T15:48:53Z")

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> [@Derleth](#):
>
> The formatting of this article is really screwed up: There are random line-breaks _everywhere_. (Inserting hard line breaks at all in that article was a mistake, but the sheer frequency is very off-putting.)

? Not on my browser (Firefox).

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**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\
**Post date:** [October 29, 2013, 3:55pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/14 "2013-10-29T15:55:06Z")

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> [@johngoodman](#):
>
> An alternative to “genericide” which has the virtue of ending in “nym” is “commonm.”
> 
> [Urban Dictionary: commonym](http://www.urbandictionary.com/define.php?term=commonym)

That has your name on it. That’s not much of a cite.  
[Commonyms](http://www.wuzzlesandpuzzles.com/commonyms/)

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**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [October 29, 2013, 4:06pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/15 "2013-10-29T16:06:48Z")

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> [@Exapno\_Mapcase](#):
>
> ? Not on my browser (Firefox).

Please note that you are responding to a five year old post.

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**Author:** ![Irishman](https://avatars.discourse-cdn.com/v4/letter/i/b487fb/32.png) [@Irishman](https://boards.straightdope.com/u/Irishman)\
**Post date:** [October 29, 2013, 4:11pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/16 "2013-10-29T16:11:14Z")

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I would use “genericization” for the process, and the terms have been “genericized”.

Not “genericated”. Possibly “detrademarked”, though that seems to imply an intentional surrender rather than unintentional cultural hijack.

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**Author:** ![johngoodman](https://avatars.discourse-cdn.com/v4/letter/j/b782af/32.png) [@johngoodman](https://boards.straightdope.com/u/johngoodman)\
**Post date:** [November 21, 2013, 6:46pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/17 "2013-11-21T18:46:10Z")

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> [@runner pat](#):
>
> That has your name on it. That’s not much of a cite.  
> [Commonyms](http://www.wuzzlesandpuzzles.com/commonyms/)

> [@johngoodman](#):
>
> An alternative to “genericide” which has the virtue of ending in “nym” is “commonym.”
> 
> [Urban Dictionary: commonym](http://www.urbandictionary.com/define.php?term=commonym)

I posted to make a suggestion, not a citation. I’m not attempting to disguise or deny my advocacy for the term

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**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\
**Post date:** [November 22, 2013, 11:35pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/18 "2013-11-22T23:35:57Z")

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> [@Irishman](#):
>
> I would use “genericization” for the process, and the terms have been “genericized”.

As far as I know, these are the terms that are actually used. “Genericity” seems to have died out for this usage.

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**Author:** ![Ignatz](https://avatars.discourse-cdn.com/v4/letter/i/3be4f8/32.png) [@Ignatz](https://boards.straightdope.com/u/Ignatz)\
**Post date:** [November 23, 2013, 12:28am UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/19 "2013-11-23T00:28:38Z")

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**usufruct**

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**Author:** ![Irishman](https://avatars.discourse-cdn.com/v4/letter/i/b487fb/32.png) [@Irishman](https://boards.straightdope.com/u/Irishman)\
**Post date:** [November 25, 2013, 7:15pm UTC](https://boards.straightdope.com/t/is-there-a-term-for-trade-names-that-become-generic/443011/20 "2013-11-25T19:15:35Z")

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> [@BigT](#):
>
> As far as I know, these are the terms that are actually used.

Which is why I would use them. 😉

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