# Is there anything more difficult to find in a grocery store than Velveeta?

**URL:** <https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383>\
**Category:** Cafe Society\
**Created:** [April 13, 2017, 3:50pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383 "2017-04-13T15:50:09Z")\
**Posts on this page:** 20\
**Page:** 7

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**Author:** ![Kimballkid](https://avatars.discourse-cdn.com/v4/letter/k/b5a626/32.png) [@Kimballkid](https://boards.straightdope.com/u/Kimballkid)\
**Post date:** [April 17, 2017, 7:57pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/121 "2017-04-17T19:57:51Z")

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When the people that own the grocery store I work for built a new store, they had the warehouse people come in and set it. Some of the things they did made no sense, like having two brands of fry bread mix with each in a different aisle. Over the years, the owners have cut things and rearranged things so they make some sort of sense and are more beneficial to our clientele.

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**Author:** ![MemoryDump](https://avatars.discourse-cdn.com/v4/letter/m/d07c76/32.png) [@MemoryDump](https://boards.straightdope.com/u/MemoryDump)\
**Post date:** [April 17, 2017, 8:00pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/122 "2017-04-17T20:00:09Z")

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Many years ago, the San Francisco Chronicle columnist Herb Caen had a great time for days when a reader reported finding Velveeta in the gourmet foods section of a grocery store in Chico, CA.

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [April 17, 2017, 8:04pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/123 "2017-04-17T20:04:57Z")

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> [@pulykamell](#):
>
> Hmmm…I’m intrigued now. I could swear it’s just there in the peanut butter aisle, but, I admit, I haven’t actually _bought_ any, well, ever. Tried it once as a kid. But I swear I’ve seen it. I have to look the next time I’m out shopping. This could just be one of those fabricated memories.
> 
> ETA: Although, just quickly looking online, it seems that most people say it’s located in the baking aisle. WTF would they put it there? Are there pies or cakes you bake with it? (The fact that I’m asking this question probably means the answer is “yes,” but I’ve only heard of it being used as a spread for fluffernutters, hence being located near the peanut butter.)

Well, I just checked, and we do have it, in the baking section next to the packaged marshmallows and frosting. So I guess it does make some sense.

Incidentally, I was amused to see that “condensed milk,” which others have commented on, actually does get its own place on the overhead aisle signage (which only has room for four items). It’s in the baking aisle, too.

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**Author:** ![kaylasdad99](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kaylasdad99/32/3398_2.png) [@kaylasdad99](https://boards.straightdope.com/u/kaylasdad99)\
**Post date:** [April 17, 2017, 9:07pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/124 "2017-04-17T21:07:30Z")

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64-ounce containers of orange juice.

64-ounce containers of ice cream.

32-ounce jars of mayonnaise.

Diet Mountain Dew in a six-pack of 20-ounce bottles.

Lark’s tongues in aspic.

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**Author:** ![Channing\_Idaho\_Banks](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/channing_idaho_banks/32/250_2.png) [@Channing\_Idaho\_Banks](https://boards.straightdope.com/u/Channing_Idaho_Banks)\
**Post date:** [April 17, 2017, 9:49pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/125 "2017-04-17T21:49:54Z")

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> [@Leaffan](#):
>
> a little can about the size of a three Lego pieces.

Are you going to tell us what _size_ Lego pieces?

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**Author:** ![DSYoungEsq](https://avatars.discourse-cdn.com/v4/letter/d/c6cbf5/32.png) [@DSYoungEsq](https://boards.straightdope.com/u/DSYoungEsq)\
**Post date:** [April 17, 2017, 10:02pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/126 "2017-04-17T22:02:15Z")

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I was in Publix today, shopping, and have to admit that finding a brick of Velveeta was beyond my capability. Sliced Velveeta was in with the other sliced American cheeses and cheese foods. God alone knows where the bricks of Velveeta were.

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**Author:** ![Tibby](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tibby/32/17030_2.png) [@Tibby](https://boards.straightdope.com/u/Tibby)\
**Post date:** [April 17, 2017, 10:18pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/127 "2017-04-17T22:18:58Z")

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> [@DSYoungEsq](#):
>
> I was in Publix today, shopping, and have to admit that finding a brick of Velveeta was beyond my capability. Sliced Velveeta was in with the other sliced American cheeses and cheese foods. God alone knows where the bricks of Velveeta were.

I know exactly where Publix hides it’s brick Velveeta.

…but, I ain’t sayin’, 'cause too much demand would lead to increased price, or worse, Velveeta shortages.

…then, how could I make my authentic Philly Cheesesteak sandwiches? (sure, technically they should be made with Cheez Wiz, but really, is there any difference?).

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**Author:** ![MacLir](https://avatars.discourse-cdn.com/v4/letter/m/9e8a1a/32.png) [@MacLir](https://boards.straightdope.com/u/MacLir)\
**Post date:** [April 17, 2017, 11:33pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/128 "2017-04-17T23:33:06Z")

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> [@pulykamell](#):
>
> Well, I just checked, and we do have it, in the baking section next to the packaged marshmallows and frosting. So I guess it does make some sense.
> 
> Incidentally, I was amused to see that “condensed milk,” which others have commented on, actually does get its own place on the overhead aisle signage (which only has room for four items). It’s in the baking aisle, too.

Bet the chocolate chips were nearby also. :rolleyes:

Marshmallow fluff, evaporated milk, chocolate chips and sugar (which would also be in the baking aisle, typically) are the main ingredients for No-fail Fudge, which is the destiny of a lot of the marshmallow fluff purchased. 🆒

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**Author:** ![elfkin477](https://avatars.discourse-cdn.com/v4/letter/e/a9a28c/32.png) [@elfkin477](https://boards.straightdope.com/u/elfkin477)\
**Post date:** [April 17, 2017, 11:38pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/129 "2017-04-17T23:38:56Z")

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> [@pulykamell](#):
>
> ETA: Although, just quickly looking online, it seems that most people say it’s located in the baking aisle. WTF would they put it there? Are there pies or cakes you bake with it? (The fact that I’m asking this question probably means the answer is “yes,” but I’ve only heard of it being used as a spread for fluffernutters, hence being located near the peanut butter.)

No silly, you find it in the baking aisle, with the condensed milk and sugar and chocolate chips because fluff is the main ingredient to the world’s best fudge. No, seriously, that’s what it’s called: pick up one of the big containers, and that recipe will be right on the back. Well, assuming it’s **real** [Marshmallow Fluff](https://www.marshmallowfluff.com/) and not the abomination also known as Kraft Jet-Puffed Marshmallow Crème.

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [April 18, 2017, 2:09am UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/130 "2017-04-18T02:09:41Z")

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> [@elfkin477](#):
>
> No silly, you find it in the baking aisle, with the condensed milk and sugar and chocolate chips because fluff is the main ingredient to the world’s best fudge. No, seriously, that’s what it’s called: pick up one of the big containers, and that recipe will be right on the back. Well, assuming it’s **real** [Marshmallow Fluff](https://www.marshmallowfluff.com/) and not the abomination also known as Kraft Jet-Puffed Marshmallow Crème.

Yes, yes. It was the Real Deal Marshmallow Fluff (although they also had the Kraft stuff that I had never heard of there, too.) I’ll have to give this a try one day.

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**Author:** ![DSYoungEsq](https://avatars.discourse-cdn.com/v4/letter/d/c6cbf5/32.png) [@DSYoungEsq](https://boards.straightdope.com/u/DSYoungEsq)\
**Post date:** [April 18, 2017, 2:53am UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/131 "2017-04-18T02:53:23Z")

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> [@Tibby or Not Tibby](#):
>
> I know exactly where Publix hides it’s brick Velveeta.
> 
> …but, I ain’t sayin’, 'cause too much demand would lead to increased price, or worse, Velveeta shortages.
> 
> …then, how could I make my authentic Philly Cheesesteak sandwiches? (sure, technically they should be made with Cheez Wiz, but really, is there any difference?).

Huh. Velveeta hiders, who’da thunk??? :eek::smack::mad:

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**Author:** ![kaylasdad99](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kaylasdad99/32/3398_2.png) [@kaylasdad99](https://boards.straightdope.com/u/kaylasdad99)\
**Post date:** [April 18, 2017, 5:10pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/132 "2017-04-18T17:10:35Z")

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> [@Tibby or Not Tibby](#):
>
> I know exactly where Publix hides it’s brick Velveeta.
> 
> …but, I ain’t sayin’, 'cause too much demand would lead to increased price, or worse, Velveeta shortages.
> 
> …then, how could I make my authentic Philly Cheesesteak sandwiches? (sure, technically they should be made with Cheez Wiz, but really, is there any difference?).

😕 I thought Philly Cheesesteak sandwiches were made with Philadelphia cream cheese (“Philly”, as it’s known far and wide).

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [April 18, 2017, 5:35pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/133 "2017-04-18T17:35:34Z")

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> [@kaylasdad99](#):
>
> 😕 I thought Philly Cheesesteak sandwiches were made with Philadelphia cream cheese (“Philly”, as it’s known far and wide).

No, they are not. I’m not sure I’ve ever seen a Philly cheesesteak with cream cheese.

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**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\
**Post date:** [April 18, 2017, 5:50pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/134 "2017-04-18T17:50:08Z")

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> [@pulykamell](#):
>
> No, they are not. I’m not sure I’ve ever seen a Philly cheesesteak with cream cheese.

Well, not more than once. That kind of stuff is a Capital Crime.

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**Author:** ![bordelond](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bordelond/32/150_2.png) [@bordelond](https://boards.straightdope.com/u/bordelond)\
**Post date:** [April 18, 2017, 6:50pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/135 "2017-04-18T18:50:08Z")

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> [@amaguri](#):
>
> Target keeps it in the refrigerated case for some reason.

Every single grocery around here puts “block” Velveeta cheese product right by all the other ordinary cheese products (e.g. cream cheese, individually-wrapped cheese slices, etc.) in the refrigerator case. Many stores around here also have a high-end cheese section at or near the deli.

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [April 19, 2017, 4:14pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/136 "2017-04-19T16:14:44Z")

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> [@Amateur\_Barbarian](#):
>
> Bwah-ha-haaaa.
> 
> It’s a tasty hickory smoke sauce with a heavy hand on the black pepper. No sugar or molasses or such. No tomatoes. Just brown, smoky, peppery goodness.

OK, just got in the mail today. The one I have (It says “Woody’s Cook-in Suace” on the front.)) definitely has tomatoes in it, though. It’s the second ingredient (tomato paste) right after water. Also sugar, but it’s not “sweet.” Definitely quite strong on the hickory smoke flavor. It’s what I would call barbecue sauce, but I can see why you want to put it into a separate category. I’ll be interested to try it on some grilled chicken or pork chops. My first impression is that is where it would shine. It’s kinda sorta what I imagined it to be, but a little less peppery. Reminds me of an Owensboro black pepper, vinegar & Worcestershire barbecue sauce/mop cut with a tomato paste and smoke flavor. You know, come to think of it, this would be good on lamb.

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**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\
**Post date:** [April 19, 2017, 4:28pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/137 "2017-04-19T16:28:33Z")

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> [@pulykamell](#):
>
> OK, just got in the mail today. The one I have (It says “Woody’s Cook-in Sauce” on the front.) Definitely has tomatoes in it, though. It’s the second ingredient (tomato paste) right after water. Also sugar, but it’s not “sweet.” Definitely quite strong on the hickory smoke flavor. It’s what I would call barbecue sauce, but I can see why you want to put it into a separate category. I’ll be interested to try it on some **grilled chicken or pork chops**. My first impression is that is where it would shine.

Mine arrived yesterday, and pork or chicken was the very first thing I thought of to use it on. Just got a new grill, so I think chicken is on the menu for the weekend!

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [April 19, 2017, 4:49pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/138 "2017-04-19T16:49:06Z")

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And to answer the OP’s question, since I didn’t know off the top of my head where it’s located in my grocery:

It’s in the “prepared foods” aisle next to the macaroni & cheese products. Cheeze Whiz is sold next to it. Hamburger Helper is the next item along on the aisle, after the mac & cheese. The pasta aisle is a separate one. No Velveeta there. Nor in the coolers. (Just checked those as sometimes you can find the same product in two places.)

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**Author:** ![DMGuy](https://avatars.discourse-cdn.com/v4/letter/d/b5a626/32.png) [@DMGuy](https://boards.straightdope.com/u/DMGuy)\
**Post date:** [April 19, 2017, 5:08pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/139 "2017-04-19T17:08:18Z")

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Saltine crackers.

You think they’d be in the cracker/chips aisle?

Nope, with the soups. I understand it’s something that goes with soup, but you’d think a cracker would be in the cracker aisle.

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**Author:** ![Dogzilla](https://avatars.discourse-cdn.com/v4/letter/d/e480ec/32.png) [@Dogzilla](https://boards.straightdope.com/u/Dogzilla)\
**Post date:** [April 19, 2017, 5:44pm UTC](https://boards.straightdope.com/t/is-there-anything-more-difficult-to-find-in-a-grocery-store-than-velveeta/784383/140 "2017-04-19T17:44:38Z")

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Bisquick.

I expect to find it with the flour, sugar, and other baking supplies, but nope. Two aisles over with pancake mix, grits, jams, and syrup.

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