# Is this advertisement racist to you?

**URL:** <https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907>\
**Category:** Cafe Society\
**Created:** [May 31, 2011, 11:20pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907 "2011-05-31T23:20:03Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\
**Post date:** [May 31, 2011, 11:20pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/1 "2011-05-31T23:20:03Z")

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Not sure what forum this goes in, but mods, please move it if I’m wrong.

Naomi Campbell is upset at this ad, claiming that it is…racist? I guess it is supposed to suggest “chocolate” people or something. I just saw it as saying that the new cadbury stuff is “high end”.

[You can see the ad here.](http://omg.yahoo.com/blogs/now/naomi-campbell-vs-cadbury/123)

Is it racist?

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [May 31, 2011, 11:23pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/2 "2011-05-31T23:23:57Z")

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Not racist in my opinion. Although it may be insulting to chocolate.

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**Author:** ![Indygrrl](https://avatars.discourse-cdn.com/v4/letter/i/58f4c7/32.png) [@Indygrrl](https://boards.straightdope.com/u/Indygrrl)\
**Post date:** [May 31, 2011, 11:24pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/3 "2011-05-31T23:24:51Z")

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Good grief. I can’t imagine anyone other than her getting offended over such a thing. I think she’s just mad they called her a diva and used her name without paying her.

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**Author:** ![Argent\_Towers](https://avatars.discourse-cdn.com/v4/letter/a/e8c25b/32.png) [@Argent\_Towers](https://boards.straightdope.com/u/Argent_Towers)\
**Post date:** [May 31, 2011, 11:31pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/4 "2011-05-31T23:31:04Z")

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I have contacted Al Sharpton about this urgent matter.

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**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\
**Post date:** [May 31, 2011, 11:33pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/5 "2011-05-31T23:33:22Z")

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Maybe the ad should be for unsweetened dark chocolate.

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**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\
**Post date:** [May 31, 2011, 11:35pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/6 "2011-05-31T23:35:26Z")

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I don’t buy the racist claim, but I do take issue with implying Naomi Campbell is a “Diva”.  
Divas have _talent_.

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**Author:** ![BubbaDog](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bubbadog/32/333_2.png) [@BubbaDog](https://boards.straightdope.com/u/BubbaDog)\
**Post date:** [May 31, 2011, 11:39pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/7 "2011-05-31T23:39:33Z")

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The article misquotes Naomi.

I’m sure that what she actually said was,“I’m a celebrity and I need some more attention!”

What the title of the article should have said was,“Naomi finds way to get more attention”.  
Glad to help

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**Author:** ![heathen\_earthling](https://avatars.discourse-cdn.com/v4/letter/h/13edae/32.png) [@heathen\_earthling](https://boards.straightdope.com/u/heathen_earthling)\
**Post date:** [May 31, 2011, 11:43pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/8 "2011-05-31T23:43:58Z")

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Why would they make an ad that references Naomi Campbell? Is she still famous for anything?

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**Author:** ![Inner\_Stickler](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inner_stickler/32/318_2.png) [@Inner\_Stickler](https://boards.straightdope.com/u/Inner_Stickler)\
**Post date:** [May 31, 2011, 11:53pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/9 "2011-05-31T23:53:48Z")

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Meh, frankly, I think the ad is tasteless is saying “Move over, Naomi,” and Campbell is being a tad histrionic.

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**Author:** ![AncientHumanoid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ancienthumanoid/32/278_2.png) [@AncientHumanoid](https://boards.straightdope.com/u/AncientHumanoid)\
**Post date:** [May 31, 2011, 11:55pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/10 "2011-05-31T23:55:54Z")

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Maybe it was referencing Naomi Judd instead?

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**Author:** ![Inner\_Stickler](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inner_stickler/32/318_2.png) [@Inner\_Stickler](https://boards.straightdope.com/u/Inner_Stickler)\
**Post date:** [May 31, 2011, 11:59pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/11 "2011-05-31T23:59:02Z")

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Basically it’s just a bad ad. It should have said, “Move over, ladies” and then we’d not be trying to determine which if any celebrities it was insulting and anyone who claimed it was racist would be rightfully laughed out of town.

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**Author:** ![Omega\_Glory](https://avatars.discourse-cdn.com/v4/letter/o/7c8e57/32.png) [@Omega\_Glory](https://boards.straightdope.com/u/Omega_Glory)\
**Post date:** [May 31, 2011, 11:59pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/12 "2011-05-31T23:59:02Z")

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> [@Inner\_Stickler](#):
>
> Meh, frankly, I think the ad is tasteless is saying “Move over, Naomi,” and Campbell is being a tad histrionic.

This is how I feel, too.

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**Author:** ![Marley23](https://avatars.discourse-cdn.com/v4/letter/m/45deac/32.png) [@Marley23](https://boards.straightdope.com/u/Marley23)\
**Post date:** [May 31, 2011, 11:59pm UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/13 "2011-05-31T23:59:17Z")

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If you wanted I think you could argue it objectifies Campbell, or women, or black people, or _something_- but I don’t see the racism.

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**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\
**Post date:** [June 1, 2011, 12:31am UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/14 "2011-06-01T00:31:29Z")

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Glad to see I’m not the only one that doesn’t get the racist side of it.

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**Author:** ![An\_Gadai](https://avatars.discourse-cdn.com/v4/letter/a/d6d6ee/32.png) [@An\_Gadai](https://boards.straightdope.com/u/An_Gadai)\
**Post date:** [June 1, 2011, 12:36am UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/15 "2011-06-01T00:36:36Z")

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I thought it was referring to Naomi Klein.

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**Author:** ![Peremensoe](https://avatars.discourse-cdn.com/v4/letter/p/ce7236/32.png) [@Peremensoe](https://boards.straightdope.com/u/Peremensoe)\
**Post date:** [June 1, 2011, 12:55am UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/16 "2011-06-01T00:55:10Z")

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When I think “Naomi Campbell,” I do _not_ immediately think “black.” I think “supermodel.” She really has almost nothing to do with any of the things that I associate with blackness. Not that I think about her very often in any context.

If I encountered the ad by itself, I’m not sure that I would have known for sure that it was supposed to reference her, either.

For what it’s worth, in the circles I’m familiar with, black (American) folks have been known to call themselves, and black culture, “[chocolate](http://en.wikipedia.org/wiki/Chocolate_City),” with purely positive connotations (Ray Nagin was accused of racism _against white people_ for using the term).

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**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\
**Post date:** [June 1, 2011, 12:59am UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/17 "2011-06-01T00:59:11Z")

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> [@spark240](#):
>
> For what it’s worth, in the circles I’m familiar with, black (American) folks have been known to call themselves, and black culture, “[chocolate](http://en.wikipedia.org/wiki/Chocolate_City),” with purely positive connotations (Ray Nagin was accused of racism _against white people_ for using the term).

Hey, in Scrubs, JD calls Turk “Chocolate Bear” all the time.

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**Author:** ![HazelNutCoffee](https://avatars.discourse-cdn.com/v4/letter/h/ac91a4/32.png) [@HazelNutCoffee](https://boards.straightdope.com/u/HazelNutCoffee)\
**Post date:** [June 1, 2011, 1:03am UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/18 "2011-06-01T01:03:05Z")

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I don’t think it’s racist, but I do think it’s stupid. Comparing a black woman to a chocolate bar - they didn’t think they were going to get some complaints from somewhere?

Not that I side with Campbell. I dislike her intensely.

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**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\
**Post date:** [June 1, 2011, 1:37am UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/19 "2011-06-01T01:37:34Z")

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Had Cadbury admitted it was supposed to be her they were referencing?

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**Author:** ![bump](https://avatars.discourse-cdn.com/v4/letter/b/7c8e57/32.png) [@bump](https://boards.straightdope.com/u/bump)\
**Post date:** [June 1, 2011, 1:42am UTC](https://boards.straightdope.com/t/is-this-advertisement-racist-to-you/583907/20 "2011-06-01T01:42:55Z")

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> [@runner pat](#):
>
> Maybe the ad should be for unsweetened dark chocolate.

I think it’s called bitter chocolate.

(no, really!)

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