# It's OK for queers to drive Volvos, but not Fords, Jaguars, or Land Rovers

**URL:** <https://boards.straightdope.com/t/its-ok-for-queers-to-drive-volvos-but-not-fords-jaguars-or-land-rovers/377836>\
**Category:** In My Humble Opinion\
**Created:** [October 25, 2006, 12:30pm UTC](https://boards.straightdope.com/t/its-ok-for-queers-to-drive-volvos-but-not-fords-jaguars-or-land-rovers/377836 "2006-10-25T12:30:45Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![astro](https://avatars.discourse-cdn.com/v4/letter/a/9dc877/32.png) [@astro](https://boards.straightdope.com/u/astro)\
**Post date:** [October 25, 2006, 12:30pm UTC](https://boards.straightdope.com/t/its-ok-for-queers-to-drive-volvos-but-not-fords-jaguars-or-land-rovers/377836/1 "2006-10-25T12:30:45Z")

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I was complaining about a [Ford ad here](http://boards.straightdope.com/sdmb/showthread.php?t=393556), and in trying to find the ad video this turned up.

[Ford Pulls Ads from Gay Publications](http://advertising.about.com/b/a/225131.htm)

> [@](#):
>
> Ford Motor Company has pulled its ads from gay publications but says the decision has nothing to do with The American Family Association’s proposed boycott of the automaker. Ford spokesman Mike Moran says the move has nothing to do with the boycott and is strictly “a business decision.” Jaguar and Land Rover brands, also part of Ford, will not advertise in gay publications anymore but Volvo will stick to its ad campaign.

[Bold moves Ford! Bold moves!](http://media.ford.com/newsroom/feature_display.cfm?release=23014)

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**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\
**Post date:** [October 25, 2006, 12:33pm UTC](https://boards.straightdope.com/t/its-ok-for-queers-to-drive-volvos-but-not-fords-jaguars-or-land-rovers/377836/2 "2006-10-25T12:33:05Z")

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I thought I heard that Ford reversed their decision months ago, and resumed their ads.

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**Author:** ![astro](https://avatars.discourse-cdn.com/v4/letter/a/9dc877/32.png) [@astro](https://boards.straightdope.com/u/astro)\
**Post date:** [October 25, 2006, 12:36pm UTC](https://boards.straightdope.com/t/its-ok-for-queers-to-drive-volvos-but-not-fords-jaguars-or-land-rovers/377836/3 "2006-10-25T12:36:46Z")

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[QUOTE=Johnny L.A.]  
I thought I heard that Ford reversed their decision months ago, and resumed their ads.  
[/QUOTE]

[So they did](http://www.businessweek.com/the_thread/brandnewday/archives/2005/12/ford_affirms_ga.html). Ignorance thwarted! Thanks Johnny!

> [@](#):
>
> Ford Motor Co. on Wednesday afternoon said it will run ads in gay publications, reversing a decision last week to pull advertising of its Jaguar and Land Rover luxury brands from such publications. In a letter to gay, lesbian and human rights groups, Ford said it has decided to run ads for all eight of its brands–Ford, Ford Truck, Lincoln, Mercury, Volvo, Aston Martin, Jaguar and Land Rover in gay targeted publications. Previously, Ford did not advertise Ford, Lincoln, Mercury in gay publications.

> [@](#):
>
> The American Family Association last week gave up an eight month boycott of Ford after it was told that Jaguar and Land Rover had dropped ads and sponsorships from gay publications and one organization. The AFA had singled out Ford for promoting organizations that seek to put gay relationships and marriages on the same social plane as heterosexual marriages. Ford dealers asked Ford to settle the dispute. Ford denied that the dropping of ads and sponsorships by Jaguar and Land Rover was in response to the AFA. But the AFA created the perception that Ford had given them what they wanted, which angered several Ford executives–notably CEO Bill Ford.
> 
> AFA official could not be reached at deadline. It’s widely expected that the group will reinstate its boycott of Ford

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**Author:** ![Otto](https://avatars.discourse-cdn.com/v4/letter/o/bbe5ce/32.png) [@Otto](https://boards.straightdope.com/u/Otto)\
**Post date:** [October 25, 2006, 12:37pm UTC](https://boards.straightdope.com/t/its-ok-for-queers-to-drive-volvos-but-not-fords-jaguars-or-land-rovers/377836/4 "2006-10-25T12:37:07Z")

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[They changed their minds](http://www.detnews.com/apps/pbcs.dll/article?AID=/20051215/AUTO01/512150364/1148).

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**Author:** ![audiobottle](https://avatars.discourse-cdn.com/v4/letter/a/bc8723/32.png) [@audiobottle](https://boards.straightdope.com/u/audiobottle)\
**Post date:** [October 25, 2006, 1:31pm UTC](https://boards.straightdope.com/t/its-ok-for-queers-to-drive-volvos-but-not-fords-jaguars-or-land-rovers/377836/5 "2006-10-25T13:31:22Z")

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Wait, so does that mean Ford reinstated the ads because the AFA pissed them off? That’s awesome. Way to boycott guys!
