AYDS. Originally, the active ingredient was something that numbed the taste buds. Later it was changed to an appetite suppressant. (Not quite an upper.)
My mom scoffed at me when I said “They’ll have to change their name.” Regardless of what the product was called, it was doomed for another reason: SlimFast. And NutriSystem.
I saw those AYDS ads in “Workbasket”, a craft magazine my grandmother subscribed to and was published until 1998, where it changed iterations. The name later changed to “Diet AYDS” for obvious reasons, and then the product was discontinued in the late 1980s due to poor sales. They were actually benzocaine lozenges, designed to blunt the sensation of taste in addition to slightly filling one up before a meal.
We get lots of “Family Circle” mags donated to the library where I volunteer, in addition to BH&G and “Good Housekeeping”.
“Jello molds and breast cancer” is how someone once summed up magazines aimed at housewives. According to Ruth Rendell, the British equivalent is “Royalty sycophantic/crocheted tea cozy”.
No scandal and not taken over by Rosie’s “empire”.
A German company had bought it (one of several ownership changes). They brought her in to remake the magazine, which included naming it after her a la O. But she had little control over the material and it wasn’t reflecting what she wanted the magazine to be. So she left. This created a problem. A magazine named after someone who was no longer associated with it and didn’t like the content. And it folded.
If she had actually owned it, the content would have been decided by her and the magazine would have … died anyway. (She wouldn’t have gotten in a lawsuit with herself over the result either.)
It was near death anyway. All it took was a gentle nudge to send it over the edge.
I was imagining the last cartoon, in which little Billy is murdered for being annoying and his soul takes a very ‘humorous’ circuitous path to the gates of Hell, stopping at each point along the way to reap the souls of the rest of the family.
Oh, I’m sorry to hear this is ending, I always read it at the ‘blue hair’ hair salon.
Was it that magazine or ‘Woman’s Day’ that used to have the tear-out calendar in the December issue, that you removed and stapled to make a calendar booklet? Each page had an illustration and a bible quote.