# J C Penney's "Screaming" ad -- Want to boycott? **URL:** \ **Category:** Cafe Society\ **Created:** [January 27, 2012, 4:23am UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824 "2012-01-27T04:23:39Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\ **Post date:** [January 27, 2012, 3:26pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/21 "2012-01-27T15:26:39Z")
No, I decided that I liked it after i saw it for the third time and suddenly noticed the “Sale Ends Yesterday” banner. That really says it all, with humor. ---
**Author:** ![Eve](https://avatars.discourse-cdn.com/v4/letter/e/9e8a1a/32.png) [@Eve](https://boards.straightdope.com/u/Eve)\ **Post date:** [January 27, 2012, 3:32pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/22 "2012-01-27T15:32:39Z")
> [@StGermain](#): > > Jean-Christian Philippe’s Jiffy Computer Processor for Jewish Copulatory Positions? > > StG Now, \*that \*I would buy. ---
**Author:** ![Barkis\_is\_Willin](https://avatars.discourse-cdn.com/v4/letter/b/a183cd/32.png) [@Barkis\_is\_Willin](https://boards.straightdope.com/u/Barkis_is_Willin)\ **Post date:** [January 27, 2012, 3:37pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/23 "2012-01-27T15:37:39Z")
> [@Stink Fish Pot](#): > > JCP - they truly suck. who are they competing with these days? Macys? Sears? Target, WM? Slightly off topic, but I found this comment somewhat humorous because I’m not sure JCP even knows who they’re competing with. They are restructuring their price schemes to apparently emulate Wal-Mart, which seems silly for a mall store. ---
**Author:** ![RealityChuck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/realitychuck/32/195_2.png) [@RealityChuck](https://boards.straightdope.com/u/RealityChuck)\ **Post date:** [January 27, 2012, 3:41pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/24 "2012-01-27T15:41:19Z")
It strikes me as being the worst way to announce a new policy since the McDonald’s Arch Deluxe ads. It looks like they’re going for an “everyday low prices” model like Wal-Mart. But this isn’t the way to do it. ---
**Author:** ![levdrakon](https://avatars.discourse-cdn.com/v4/letter/l/49beb7/32.png) [@levdrakon](https://boards.straightdope.com/u/levdrakon)\ **Post date:** [January 27, 2012, 3:41pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/25 "2012-01-27T15:41:35Z")
> [@digs](#): > > I’m emailing JCP to say that I’m boycotting their store until they stop airing the “Enough is enough” commercial. How dare they scream bloody murder in my house; the poor dogs and wife react with instant anxiety (and, yeah, me, too). > > How can this be legal? Can you have a commercial with people yelling “Raaaape!” or “Help!” or “Fire!”? What? What the hell does yelling “fire” or “rape” have to do with this commercial? I don’t like the pig commercials. There is always someone within earshot who feels the need to scream “weeeeeeeeeee!” right along with that stupid pig. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [January 27, 2012, 3:44pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/26 "2012-01-27T15:44:36Z")
> [@StGermain](#): > > Jean-Christian Philippe’s Jiffy Computer Processor for Jewish Copulatory Positions? Those of us in the know have always recognized it as Jacques Pennay. 😉 ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [January 27, 2012, 3:50pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/27 "2012-01-27T15:50:38Z")
> [@StGermain](#): > > Jean-Christian Philippe’s Jiffy Computer Processor for Jewish Copulatory Positions? > > StG The screaming ads for that can only be shown on cable. ---
**Author:** ![gazpacho](https://avatars.discourse-cdn.com/v4/letter/g/6f9a4e/32.png) [@gazpacho](https://boards.straightdope.com/u/gazpacho)\ **Post date:** [January 27, 2012, 4:52pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/28 "2012-01-27T16:52:55Z")
The linked ad is not anymore annoying than light beer commercials. ---
**Author:** ![Wheelz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wheelz/32/5718_2.png) [@Wheelz](https://boards.straightdope.com/u/Wheelz)\ **Post date:** [January 27, 2012, 5:15pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/29 "2012-01-27T17:15:26Z")
Never saw the commercial until just now (and watched it with the sound off). It does look like it has a fairly high annoyance potential, but still – meh. Fast forward or hit mute. JCP has a better selection of men’s big & tall clothing than most stores, which is why I go there occasionally. This commercial isn’t nearly enough to influence my shopping choices in either direction. ---
**Author:** ![Toucanna](https://avatars.discourse-cdn.com/v4/letter/t/3bc359/32.png) [@Toucanna](https://boards.straightdope.com/u/Toucanna)\ **Post date:** [January 27, 2012, 5:44pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/30 "2012-01-27T17:44:29Z")
Okay…I might be wired differently or, maybe knowing what the ad was for before I saw it made a difference or, maybe turning the volume way down before I watched it made a difference, but I thought it was funny. That said, it’s not an ad I’d watch again. Once was enough. ---
**Author:** ![Diceman](https://avatars.discourse-cdn.com/v4/letter/d/22d042/32.png) [@Diceman](https://boards.straightdope.com/u/Diceman)\ **Post date:** [January 27, 2012, 5:59pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/31 "2012-01-27T17:59:42Z")
I’m not going to boycott JC Penney, but yes the ad is extremely annoying. ---
**Author:** ![SmellMyWort](https://avatars.discourse-cdn.com/v4/letter/s/ea5d25/32.png) [@SmellMyWort](https://boards.straightdope.com/u/SmellMyWort)\ **Post date:** [January 27, 2012, 6:02pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/32 "2012-01-27T18:02:19Z")
No, not really. My remote has a functioning mute button and lucky for me my wife and pets are not so fragile that screaming on the TV scares them. And, “influential media forum?” You must be joking :rolleyes:. ---
**Author:** ![digs](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/digs/32/14889_2.png) [@digs](https://boards.straightdope.com/u/digs)\ **Post date:** [January 27, 2012, 7:21pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/33 "2012-01-27T19:21:26Z")
> [@SmellMyWort](#): > > … “influential media forum?” You must be joking :rolleyes:. Shhhh… “They” don’t know that… ---
**Author:** ![otternell](https://avatars.discourse-cdn.com/v4/letter/o/ecc23a/32.png) [@otternell](https://boards.straightdope.com/u/otternell)\ **Post date:** [January 27, 2012, 7:25pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/34 "2012-01-27T19:25:41Z")
Ugh - hate that commercial. Its revived my husband’s claim that we need to purchase a sheet of lexan to hang in front of the tv so we can chuck things at it without breaking anything nice. But when that one comes on, its a scramble for the remote to change the channel. I kinda like JCP, they generally carry the simple button down shirts I like to wear to work. But since I hate to shop, I haven’t been there in ages. They wouldn’t notice if I boycotted. ---
**Author:** ![qubed](https://avatars.discourse-cdn.com/v4/letter/q/f07891/32.png) [@qubed](https://boards.straightdope.com/u/qubed)\ **Post date:** [January 27, 2012, 7:28pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/35 "2012-01-27T19:28:21Z")
So, JC Penney hired Ron Johnson a few months back. He’s most famous for launching and implementing the Apple Retail stores. This is part of his strategy of shaking things up and getting JCP back on track. We’ll see it if works. > **[Why J.C. Penney Will Be The Most Interesting Retailer Of 2012](https://www.forbes.com/sites/lauraheller/2012/01/26/why-jcpenney-will-be-the-most-interesting-retailer-of-2012/)** > > J.C. Penney just blew up its brand -- in a good way -- thanks to a new management team with some radical new ideas. J.C. Penney is about to be the most interesting retail story of the year. Late last year, J.C. Penney began building a dream team with... ---
**Author:** ![Eliot\_Ness](https://avatars.discourse-cdn.com/v4/letter/e/f9ae1b/32.png) [@Eliot\_Ness](https://boards.straightdope.com/u/Eliot_Ness)\ **Post date:** [January 27, 2012, 8:34pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/36 "2012-01-27T20:34:31Z")
This too shall pass. ---
**Author:** ![Eliot\_Ness](https://avatars.discourse-cdn.com/v4/letter/e/f9ae1b/32.png) [@Eliot\_Ness](https://boards.straightdope.com/u/Eliot_Ness)\ **Post date:** [January 27, 2012, 8:36pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/37 "2012-01-27T20:36:35Z")
Actually, I’m sympathetic to the concept. I hate all the sales at Safeway supermarket. They have me on their club card and web site and email and real mailer and they have some sales that are 4-day, some that are 2-day, some that are 10-day … Arghhh! ---
**Author:** ![Jenaroph](https://avatars.discourse-cdn.com/v4/letter/j/e8c25b/32.png) [@Jenaroph](https://boards.straightdope.com/u/Jenaroph)\ **Post date:** [January 27, 2012, 8:53pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/38 "2012-01-27T20:53:56Z")
> [@Duckster](#): > > The commercial [is announcing a new permanent pricing plan](http://www.forbes.com/sites/lauraheller/2012/01/26/why-jcpenney-will-be-the-most-interesting-retailer-of-2012/) set to begin on February 1, 2012. Apparently many people hate the ad so much they don’t watch it to the end. I just watched the ad linked in the OP, and it doesn’t say anything about a new pricing plan. All it says at the end is “Enough is enough” and the date 2/1/2012, plus the JC Penney Facebook URL. So it doesn’t even do what it’s purporting to do. It’s a terrible ad. ---
**Author:** ![Pork\_Rind](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pork_rind/32/111_2.png) [@Pork\_Rind](https://boards.straightdope.com/u/Pork_Rind)\ **Post date:** [January 27, 2012, 9:22pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/39 "2012-01-27T21:22:04Z")
> [@qubed](#): > > So, JC Penney hired Ron Johnson a few months back. He’s most famous for launching and implementing the Apple Retail stores. > > This is part of his strategy of shaking things up and getting JCP back on track. We’ll see it if works. > > [http://www.forbes.com/sites/lauraheller/2012/01/26/why-jcpenney-will-be-the-most-interesting-retailer-of-2012/](http://www.forbes.com/sites/lauraheller/2012/01/26/why-jcpenney-will-be-the-most-interesting-retailer-of-2012/) I think this is really going to be something interesting to watch,. ---
**Author:** ![twickster](https://avatars.discourse-cdn.com/v4/letter/t/ec9cab/32.png) [@twickster](https://boards.straightdope.com/u/twickster)\ **Post date:** [January 27, 2012, 10:20pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/40 "2012-01-27T22:20:44Z")
> [@twickster](#): > > Whoa. I’d never seen it – but it came on about 10 seconds after I read the thread title. **cue Twilight Zone theme** > [@digs](#): > > Oh, sorry, my fault. :~} > > Did it come on at twice the volume of the ad before it? ::shudder:: It just came on again. My cat, enjoying an early supper in the kitchen, froze and looked toward the living room for several seconds before returning to the job at hand. > [@qubed](#): > > So, JC Penney hired Ron Johnson a few months back. He’s most famous for launching and implementing the Apple Retail stores. > > This is part of his strategy of shaking things up and getting JCP back on track. We’ll see it if works. > > [http://www.forbes.com/sites/lauraheller/2012/01/26/why-jcpenney-will-be-the-most-interesting-retailer-of-2012/](http://www.forbes.com/sites/lauraheller/2012/01/26/why-jcpenney-will-be-the-most-interesting-retailer-of-2012/) Ellen DeGeneres is their new spokesperson, and is using her daily show to shill for them. [Previous page](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824.md?page=1) [Next page](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824.md?page=3)