# J C Penney's "Screaming" ad -- Want to boycott? **URL:** \ **Category:** Cafe Society\ **Created:** [January 27, 2012, 4:23am UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824 "2012-01-27T04:23:39Z")\ **Posts on this page:** 10\ **Page:** 5
**Author:** ![Kimballkid](https://avatars.discourse-cdn.com/v4/letter/k/b5a626/32.png) [@Kimballkid](https://boards.straightdope.com/u/Kimballkid)\ **Post date:** [January 31, 2012, 5:38pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/81 "2012-01-31T17:38:00Z")
> [@TurtleMom](#): > > The days of “The customer is always right” are gone… We should pay extra attention to the warning of “Buyer Beware”, because we seem to be unimportant now… I don’t get it! There never were “days of “The customer is always right””, it’s a myth and always has been. Also, you have always had to heed the warning of caveat emptor or ‘buyer beware’. ---
**Author:** ![Inner\_Stickler](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inner_stickler/32/318_2.png) [@Inner\_Stickler](https://boards.straightdope.com/u/Inner_Stickler)\ **Post date:** [January 31, 2012, 10:28pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/82 "2012-01-31T22:28:05Z")
> [@Laggard](#): > > I find it annoying in the it’s really freaking loud for a long time annoying. I also hate it because no one would ever be that upset upon discovering that they paid full price for something that later went on sale. In that way it’s stupid just like this stupid commercial I used to see for some video game rental outfit that showed people breaking down emotionally upon realizing they’d just wasted some bucks on what turned out to be a bad video game. You must not remember the absolute shitfit people threw when apple dropped the price of the firstgen iphone from 600 to 400. It was like they revealed the things were powered on the blood of christian babies. ---
**Author:** ![Oy](https://avatars.discourse-cdn.com/v4/letter/o/bc8723/32.png) [@Oy](https://boards.straightdope.com/u/Oy)\ **Post date:** [January 31, 2012, 10:50pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/83 "2012-01-31T22:50:28Z")
But…but… it features Mozart’s\* Requiem in D Minor\*, the _Dies Irae_ segment. I just sort of blocked out the screaming in order to hear the singing. ---
**Author:** ![Khadaji](https://avatars.discourse-cdn.com/v4/letter/k/9e8a1a/32.png) [@Khadaji](https://boards.straightdope.com/u/Khadaji)\ **Post date:** [January 31, 2012, 10:53pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/84 "2012-01-31T22:53:48Z")
If I ever shopped at JC Penny, I would stop, just because of this ad. But I’m not even sure where the nearest one is. ---
**Author:** ![WolfpackJeep](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpackjeep/32/2921_2.png) [@WolfpackJeep](https://boards.straightdope.com/u/WolfpackJeep)\ **Post date:** [February 1, 2012, 5:41pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/85 "2012-02-01T17:41:27Z")
It appears that they’ve already started airing a shorter version of the ad…maybe it will go away soon. ---
**Author:** ![jackdavinci](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackdavinci/32/3259_2.png) [@jackdavinci](https://boards.straightdope.com/u/jackdavinci)\ **Post date:** [February 3, 2012, 5:14pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/86 "2012-02-03T17:14:46Z")
> [@WolfpackJeep](#): > > It appears that they’ve already started airing a shorter version of the ad…maybe it will go away soon. Has anyone seen the new ad with the dog jumping through the hoop and the snoozing old man? It’s like they said “you just couldn’t handle our marketing, so we will make fun of you by making the blandest, cutest, most inoffensive commercial we can think of.” ---
**Author:** ![jerseymule](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jerseymule/32/3155_2.png) [@jerseymule](https://boards.straightdope.com/u/jerseymule)\ **Post date:** [February 3, 2012, 6:02pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/87 "2012-02-03T18:02:04Z")
> [@Oy](#): > > But…but… it features Mozart’s\* Requiem in D Minor\*, the _Dies Irae_ segment. I just sort of blocked out the screaming in order to hear the singing. Mozart’s Requiem is a nice change from the constant Orff’s Carmina Burana that so many commercials use. I am amused by the effect of the screaming along with the Dies Irae. Really punches up the meaning of the words “Day of Wrath” - and then at the end there’s a quick cut to a snippet of the “Lachrymosa”. I think it’s really funny having a banner pointing out that the huge sale was “Yesterday”. My opinion of the ad is that it’s amusing and attention-getting. The more I see the ad, the more I try to spot little things in it that I may have missed on previous viewings. I don’t think commercials should be realistic, so it doesn’t bother me that the people are freaking out disproportionately to the “horror” of finding something is marked down after you bought it elsewhere. I haven’t been inside a JC Penney in 20 or 30 years. Not sure that the ad will get me to go shopping there, but at least it’s got me thinking about it. ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [February 3, 2012, 7:26pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/88 "2012-02-03T19:26:48Z")
> [@jackdavinci](#): > > Has anyone seen the new ad with the dog jumping through the hoop and the snoozing old man? It’s like they said “you just couldn’t handle our marketing, so we will make fun of you by making the blandest, cutest, most inoffensive commercial we can think of.” The screaming ad always had an expiration date of February 1st. This new ad was likely planned from the start. ---
**Author:** ![Gary\_T](https://avatars.discourse-cdn.com/v4/letter/g/3ec8ea/32.png) [@Gary\_T](https://boards.straightdope.com/u/Gary_T)\ **Post date:** [February 3, 2012, 7:50pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/89 "2012-02-03T19:50:23Z")
The annoying ad has stopped! The boycott worked! Now you can all shop at JCP, basking in the pride of your grassroots power! ---
**Author:** ![Gary\_T](https://avatars.discourse-cdn.com/v4/letter/g/3ec8ea/32.png) [@Gary\_T](https://boards.straightdope.com/u/Gary_T)\ **Post date:** [February 3, 2012, 7:59pm UTC](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824/90 "2012-02-03T19:59:39Z")
P.S. – Pay no attention to [del]Justin\_Bailey[/del] the man behind the curtain. 😉 [Previous page](https://boards.straightdope.com/t/j-c-penneys-screaming-ad-want-to-boycott/610824.md?page=4)