# Just Who Is Responisible for These Ads?

**URL:** <https://boards.straightdope.com/t/just-who-is-responisible-for-these-ads/154407>\
**Category:** Cafe Society\
**Created:** [February 11, 2003, 7:18pm UTC](https://boards.straightdope.com/t/just-who-is-responisible-for-these-ads/154407 "2003-02-11T19:18:17Z")\
**Posts on this page:** 6\
**Page:** 2

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**Author:** ![Booker57](https://avatars.discourse-cdn.com/v4/letter/b/b9e5f3/32.png) [@Booker57](https://boards.straightdope.com/u/Booker57)\
**Post date:** [February 13, 2003, 2:23am UTC](https://boards.straightdope.com/t/just-who-is-responisible-for-these-ads/154407/21 "2003-02-13T02:23:09Z")

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If \*\* I \*\* were the passenger, the driver would be wearing my drink.  
GM has been losing market share for years.

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**Author:** ![vibrotronica](https://avatars.discourse-cdn.com/v4/letter/v/a9a28c/32.png) [@vibrotronica](https://boards.straightdope.com/u/vibrotronica)\
**Post date:** [February 13, 2003, 2:38am UTC](https://boards.straightdope.com/t/just-who-is-responisible-for-these-ads/154407/22 "2003-02-13T02:38:57Z")

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I hate that damned Mitsubishi ad with the supposedly hip-looking people in my age group singing along to the Barenaked Ladies song. I know this is supposed to be targeted to me. I know I’m supposed to be attracted to these people and want to buy a Mitsubishi so I can emulate them. But the stupid overplayed song is what, five years old now? And the people all look like jerks and DON’T EVEN KNOW THE WORDS to the songs. So not only are they stupid posuers who only listen to the crap on the radio, but they don’t even listen closely enough to learn the words to this song they supposedly like.

So from this ad, I as a consumer draw the conclusion that Mitsubishis are for jerks, because people who are influenced by this ad to buy a Mitsubishi want to look and act more like jerks.

\<Brak’s sexy man voice\>  
I think you’re a bunch of jerks  
What a bunch of stu-pid jerks  
\</Brak’s sexy man voice\>

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**Author:** ![chukhung](https://avatars.discourse-cdn.com/v4/letter/c/e79b87/32.png) [@chukhung](https://boards.straightdope.com/u/chukhung)\
**Post date:** [February 13, 2003, 3:47pm UTC](https://boards.straightdope.com/t/just-who-is-responisible-for-these-ads/154407/23 "2003-02-13T15:47:58Z")

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> [@](#):
>
> \*Originally posted by vibrotronica \*  
> **I hate that damned Mitsubishi ad with the supposedly hip-looking people in my age group singing along to the Barenaked Ladies song.**

I’m pretty sure this one is also from Deutsch Los Angeles.

> [@](#):
>
> \*Originally posted by bordelond \*  
> **How about the one where the driver keeps tapping the brakes to make the passenger spill coffee just as he’s taking a sip?**

I think it’s from Campbell-Ewald, but I can’t prove it.

> [@](#):
>
> \*Originally posted by amarinth \*  
> **I’m wondering about the JCPenney ads.**

No idea on these. I can’t seem to find anything relevant on the AdAge site and Google searches aren’t helping either.

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**Author:** ![jayjay](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jayjay/32/6765_2.png) [@jayjay](https://boards.straightdope.com/u/jayjay)\
**Post date:** [February 13, 2003, 4:40pm UTC](https://boards.straightdope.com/t/just-who-is-responisible-for-these-ads/154407/24 "2003-02-13T16:40:15Z")

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Well, as annoying as the “Where is your mother?” JCPenney ads are, they’re nowhere near as annoying as the “One-Day Only Sale” JCPenney ads with the empty office, ringing phones and mechanically laughing Santas that ran every five minutes throughout November and December.

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**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\
**Post date:** [February 13, 2003, 8:15pm UTC](https://boards.straightdope.com/t/just-who-is-responisible-for-these-ads/154407/25 "2003-02-13T20:15:26Z")

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> [@](#):
>
> \*Originally posted by The Man Who \*  
> \*\*If you need to get satellite radio in order to hear American Pie, then you ain’t tryin’ very hard.
> 
> That is all.\*\*

The previous assumption was correct. The ad was for Chev-ro-let, not XM Satellite Radio. I know this because Chevy has done a whole series of print ads with lyrics about Chevrolets, and that ties in. I even think one of them was:

Bye, bye, Miss American Pie  
Drove my Chevy to the levee  
But the levee was dry  
-Don McLean

And besides, nobody knows what that song’s about anyway (except Don, who isn’t telling anyone-not even Cecil), so who says the guy’s committing suicide?

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**Author:** ![Will\_Repair](https://avatars.discourse-cdn.com/v4/letter/w/a698b9/32.png) [@Will\_Repair](https://boards.straightdope.com/u/Will_Repair)\
**Post date:** [February 13, 2003, 8:23pm UTC](https://boards.straightdope.com/t/just-who-is-responisible-for-these-ads/154407/26 "2003-02-13T20:23:07Z")

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> [@](#):
>
> \*Originally posted by Revtim \*  
> \*\*I also did not get “final” vibe from that commercial. They’re just going to the beach, for all we know. \*\*

Perhaps he heard the remark by the woman, “You’re such a jerk.”

You’ll only hear it in the long version of the commercial since commercials are often edited for 10 sec or 20 sec or 30 sec spots.

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