If ** I ** were the passenger, the driver would be wearing my drink.
GM has been losing market share for years.
I hate that damned Mitsubishi ad with the supposedly hip-looking people in my age group singing along to the Barenaked Ladies song. I know this is supposed to be targeted to me. I know I’m supposed to be attracted to these people and want to buy a Mitsubishi so I can emulate them. But the stupid overplayed song is what, five years old now? And the people all look like jerks and DON’T EVEN KNOW THE WORDS to the songs. So not only are they stupid posuers who only listen to the crap on the radio, but they don’t even listen closely enough to learn the words to this song they supposedly like.
So from this ad, I as a consumer draw the conclusion that Mitsubishis are for jerks, because people who are influenced by this ad to buy a Mitsubishi want to look and act more like jerks.
<Brak’s sexy man voice>
I think you’re a bunch of jerks
What a bunch of stu-pid jerks
</Brak’s sexy man voice>
I’m pretty sure this one is also from Deutsch Los Angeles.
I think it’s from Campbell-Ewald, but I can’t prove it.
No idea on these. I can’t seem to find anything relevant on the AdAge site and Google searches aren’t helping either.
Well, as annoying as the “Where is your mother?” JCPenney ads are, they’re nowhere near as annoying as the “One-Day Only Sale” JCPenney ads with the empty office, ringing phones and mechanically laughing Santas that ran every five minutes throughout November and December.
The previous assumption was correct. The ad was for Chev-ro-let, not XM Satellite Radio. I know this because Chevy has done a whole series of print ads with lyrics about Chevrolets, and that ties in. I even think one of them was:
Bye, bye, Miss American Pie
Drove my Chevy to the levee
But the levee was dry
-Don McLean
And besides, nobody knows what that song’s about anyway (except Don, who isn’t telling anyone-not even Cecil), so who says the guy’s committing suicide?
Perhaps he heard the remark by the woman, “You’re such a jerk.”
You’ll only hear it in the long version of the commercial since commercials are often edited for 10 sec or 20 sec or 30 sec spots.