# Keep calm and Chive on **URL:** \ **Category:** In My Humble Opinion\ **Created:** [October 4, 2014, 6:19pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391 "2014-10-04T18:19:53Z")\ **Posts on this page:** 11\ **Page:** 2
**Author:** ![Bullitt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bullitt/32/5725_2.png) [@Bullitt](https://boards.straightdope.com/u/Bullitt)\ **Post date:** [October 6, 2014, 2:18am UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/21 "2014-10-06T02:18:30Z")
> [@Enola\_Straight](#): > > [Qapla’!](http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-klingon-1.png) ==\> [QAPLA’](http://www.demotivationalposters.org/image/demotivational-poster/small/1010/qapla-success-poster-klingon-cubby-demotivational-poster-1286773217.jpg)! And, mind the gap. ---
**Author:** ![bldysabba](https://avatars.discourse-cdn.com/v4/letter/b/ecccb3/32.png) [@bldysabba](https://boards.straightdope.com/u/bldysabba)\ **Post date:** [October 6, 2014, 5:45am UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/22 "2014-10-06T05:45:08Z")
The Chive website somehow made me feel dirty. I don’t know why. I see actual porn on the internet and feel just fine. ---
**Author:** ![Omar\_Little](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omar_little/32/269_2.png) [@Omar\_Little](https://boards.straightdope.com/u/Omar_Little)\ **Post date:** [October 6, 2014, 2:24pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/23 "2014-10-06T14:24:27Z")
I would say the t-shirts and the bumper stickers (and their parodies) are more popular than the website itself. ---
**Author:** ![Joey\_P](https://avatars.discourse-cdn.com/v4/letter/j/919ad9/32.png) [@Joey\_P](https://boards.straightdope.com/u/Joey_P)\ **Post date:** [October 6, 2014, 2:32pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/24 "2014-10-06T14:32:17Z")
> [@bldysabba](#): > > The Chive website somehow made me feel dirty. I don’t know why. I see actual porn on the internet and feel just fine. I never go to the website, run into it on facebook all the time. I’m always amazed at the sheer amount of girls that they manage to find that all look like that. ---
**Author:** ![Bullitt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bullitt/32/5725_2.png) [@Bullitt](https://boards.straightdope.com/u/Bullitt)\ **Post date:** [October 6, 2014, 2:49pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/25 "2014-10-06T14:49:30Z")
I haven’t noticed their bumper stickers or t-shirts. I’ll have to look out for them. ---
**Author:** ![DrCube](https://avatars.discourse-cdn.com/v4/letter/d/a3d4f5/32.png) [@DrCube](https://boards.straightdope.com/u/DrCube)\ **Post date:** [October 6, 2014, 4:40pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/26 "2014-10-06T16:40:31Z")
I really don’t understand how a meme factory could gain such a following. Maxim Magazine was big when I was in the Army, but they actually had articles and stuff. And nobody wore Maxim t-shirts and called themselves “Maximers”. It’s like if all the sudden there was a huge “Buzzfeed” fan base, complete with bumper stickers and local Buzzfeed community gatherings. I just don’t get how it happened or why. The Chive has nice pictures. Not just sexy ladies but funny stuff and cool, informative pictures too. But enough to sustain this level of participation? Enough for people to _identify_ with the website? To actually call themselves “Chivers”? Does the Chive forum foster a lot of community spirit or something? It’s the only part I haven’t really explored, so that must be where the magic happens. Either that, or I don’t understand people at all. ---
**Author:** ![TheTerribleTako](https://avatars.discourse-cdn.com/v4/letter/t/ba8739/32.png) [@TheTerribleTako](https://boards.straightdope.com/u/TheTerribleTako)\ **Post date:** [October 6, 2014, 4:51pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/27 "2014-10-06T16:51:15Z")
This article from Business Week seems to have a good explanation for the brand popularity: [Link](http://www.businessweek.com/articles/2013-10-17/the-chives-founders-john-and-leo-resig-master-millennial-marketing). I’ve never given the site more than a cursory look, but it feels like frat boy culture and warm fuzzies (from their charities) all rolled together into a nice middle of the road package. ---
**Author:** ![DrCube](https://avatars.discourse-cdn.com/v4/letter/d/a3d4f5/32.png) [@DrCube](https://boards.straightdope.com/u/DrCube)\ **Post date:** [October 6, 2014, 5:04pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/28 "2014-10-06T17:04:17Z")
Also, where does Bill Murray fit into all of this? How did he become the official mascot of Chivers? ---
**Author:** ![Procrustus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/procrustus/32/2994_2.png) [@Procrustus](https://boards.straightdope.com/u/Procrustus)\ **Post date:** [October 6, 2014, 5:09pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/29 "2014-10-06T17:09:12Z")
I have seen this on cars and trucks and always thought I should go home and google it, as I had no idea what the heck it was about. Thanks for starting this thread. I had never heard of “Chive.” I’m really out of it I guess. ---
**Author:** ![swampspruce](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/swampspruce/32/261_2.png) [@swampspruce](https://boards.straightdope.com/u/swampspruce)\ **Post date:** [October 6, 2014, 5:10pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/30 "2014-10-06T17:10:08Z")
I suspect that The Chive is going to be one of those things you either get, or you don’t. Their sister website The Berry is the same idea. Daily Morning Awesomeness and Photobombs are quite amusing, incidentally. Disclaimer: I am a Chiver and own a BFM t-shirt in orange and white. ---
**Author:** ![DrCube](https://avatars.discourse-cdn.com/v4/letter/d/a3d4f5/32.png) [@DrCube](https://boards.straightdope.com/u/DrCube)\ **Post date:** [October 6, 2014, 5:39pm UTC](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391/31 "2014-10-06T17:39:05Z")
> [@DrCube](#): > > Also, where does Bill Murray fit into all of this? How did he become the official mascot of Chivers? From **TheTerribleTako** ’s link: > [@](#): > > Murray has become the site’s unofficial mascot; the Chive sponsors his charity golf tournament, and in return the actor allows the site to use his likeness on merchandise. [Previous page](https://boards.straightdope.com/t/keep-calm-and-chive-on/700391.md?page=1)