# Kellogg Cereal, just add water

**URL:** <https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230>\
**Category:** Cafe Society\
**Tags:** food-cooking\
**Created:** [September 8, 2022, 5:31pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230 "2022-09-08T17:31:35Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\
**Post date:** [September 8, 2022, 8:10pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/21 "2022-09-08T20:10:59Z")

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World military rations often have “Just add water” muesli as the breakfast offering. They aren’t too bad. Don’t know how well that will work with Frosted Flakes, however. Completely different composition.

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [September 8, 2022, 8:13pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/22 "2022-09-08T20:13:03Z")

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I don’t normally eat breakfast cereal but might buy this once, just to try it. Though the CNN article says it’s going to sell for two bucks and that’s a lot for one serving of cereal.

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**Author:** ![Ponch8](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ponch8/32/9883_2.png) [@Ponch8](https://boards.straightdope.com/u/Ponch8)\
**Post date:** [September 8, 2022, 8:19pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/23 "2022-09-08T20:19:55Z")

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It will be a no-go for me (unless I happen to encounter it at a hotel breakfast bar or the like). One “serving” is 1.6 ounces, which in reality is approximately enough for a juvenile squirrel.

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**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\
**Post date:** [September 8, 2022, 10:16pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/24 "2022-09-08T22:16:52Z")

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You probably had non-instant milk, which doesn’t dissolve right away, and truthfully is a bit better in taste and texture IMHO than instant milk.

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**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\
**Post date:** [September 8, 2022, 10:22pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/25 "2022-09-08T22:22:23Z")

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Maybe BOLO for a free coupon?

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**Author:** ![N9IWP](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/n9iwp/32/3154_2.png) [@N9IWP](https://boards.straightdope.com/u/N9IWP)\
**Post date:** [September 8, 2022, 10:33pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/26 "2022-09-08T22:33:07Z")

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I could see it for camping --I’ve done chocolate drink mix to add to oatmeal.

Brian.

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [September 8, 2022, 10:37pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/27 "2022-09-08T22:37:23Z")

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> [@N9IWP](#):
>
> I could see it for camping

Having done a large number of focus groups for various new food products over the years, I have come to realize that “it’d be good for camping” is, for most consumers, faint praise: they nearly always seem to say that when they can’t think of a way how the product would actually fit into their lives.

(The exception, of course, would be for consumers who actually do go camping frequently, but they represent a minority of the overall market.)

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**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\
**Post date:** [September 9, 2022, 12:30am UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/28 "2022-09-09T00:30:09Z")

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“It’ll be good for camping” really means “If we were starving, _maybe_ I’d eat it.”

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**Author:** ![DCnDC](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dcndc/32/2842_2.png) [@DCnDC](https://boards.straightdope.com/u/DCnDC)\
**Post date:** [September 9, 2022, 1:05am UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/29 "2022-09-09T01:05:41Z")

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> [@Dewey\_Finn](#):
>
> I don’t normally eat breakfast cereal but might buy this once, just to try it.

Write to the company, they might just send you one for free.

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**Author:** ![hogarth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hogarth/32/1773_2.png) [@hogarth](https://boards.straightdope.com/u/hogarth)\
**Post date:** [September 9, 2022, 4:20am UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/30 "2022-09-09T04:20:19Z")

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When I was single and living alone, I didn’t drink milk fast enough to prevent it from going bad so I got used to putting water on my cereal. It’s fine for getting the cereal moist, but there’s no point in drinking the water afterwards.

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**Author:** ![StarvingButStrong](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/starvingbutstrong/32/335_2.png) [@StarvingButStrong](https://boards.straightdope.com/u/StarvingButStrong)\
**Post date:** [September 9, 2022, 1:16pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/31 "2022-09-09T13:16:23Z")

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> [@ZipperJJ](#):
>
> Imagine how hard it is for a senior to have access to milk (as someone who lives alone, I can tell you it’s hard to keep milk un-expired in my house, hence my vast experience with powdered milk).

I’m sort of in that situation, not alone, but I am the only one in the house who consumes milk, and that only with my morning cereal. Every two weeks I buy a quart of milk and immediately fill three one-cup tupperware type containers from it to freeze. I use 1/4 cup per bowl of cereal (just eyeball it) and after I use the last quarter of a given container I shift another from the freezer to fridge and it’s thawed and ready by the next morning.

The system has worked fine for me for many years, except when I forget to pull the next cup out of the freezer when I should. ☹

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**Author:** ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)\
**Post date:** [September 9, 2022, 1:21pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/32 "2022-09-09T13:21:09Z")

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My kids would eat it. There’s tons of quality food they won’t eat, but they love crap like that.

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [September 9, 2022, 2:02pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/33 "2022-09-09T14:02:47Z")

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I don’t think a quart of milk is going to spoil too quickly, so why are you freezing some of it?

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**Author:** ![StarvingButStrong](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/starvingbutstrong/32/335_2.png) [@StarvingButStrong](https://boards.straightdope.com/u/StarvingButStrong)\
**Post date:** [September 9, 2022, 2:11pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/34 "2022-09-09T14:11:39Z")

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It actually did on me, many times, before I started freezing some. Maybe the local store/delivery system isn’t as good at keeping the milk at the right temperature the whole way as it should be?

Likely I could get away with only freezing half, but what’s the point? If you’re mucking around with containers/freezing, it’s very little extra time to do three instead of two cups. Besides, the little containers fit easily into spare crannies. (I keep the freezer pretty full all the time.)

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**Author:** ![Hampshire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hampshire/32/4887_2.png) [@Hampshire](https://boards.straightdope.com/u/Hampshire)\
**Post date:** [September 9, 2022, 2:27pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/35 "2022-09-09T14:27:57Z")

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I’d give it a go. I am used to drinking skim milk with everything so even if the milk seemed watered down it’s still better than plain water.  
I think I’d prefer however a lid you could snap back onto the container after adding water and then gently shake for 30-60 seconds to activate it. Not real big on the stirring thing.

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**Author:** ![Dr\_Paprika](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr_paprika/32/3042_2.png) [@Dr\_Paprika](https://boards.straightdope.com/u/Dr_Paprika)\
**Post date:** [September 9, 2022, 8:59pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/36 "2022-09-09T20:59:06Z")

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Although it does not sound great, it probably has its purpose during very bad weather or very good hiking.

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**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\
**Post date:** [September 9, 2022, 9:27pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/37 "2022-09-09T21:27:03Z")

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Sounds like Kellogg would have the best success marketing it to survivalists.

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [September 10, 2022, 12:36pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/38 "2022-09-10T12:36:53Z")

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Huh. I’m alone in my household, and I only ever use milk on cereal, too, but I still have no problem going through a gallon before it spoils.

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**Author:** ![Mean\_Mr.Mustard](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mean_mr.mustard/32/3865_2.png) [@Mean\_Mr.Mustard](https://boards.straightdope.com/u/Mean_Mr.Mustard)\
**Post date:** [September 10, 2022, 1:17pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/39 "2022-09-10T13:17:43Z")

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When I was a young-un, Mom used to stretch a gallon of milk by adding water and powdered milk to the container. When I learned this (as an adult), I became retroactively grossed out.

I will not be a customer.

mmm

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**Author:** ![DPRK](https://avatars.discourse-cdn.com/v4/letter/d/4491bb/32.png) [@DPRK](https://boards.straightdope.com/u/DPRK)\
**Post date:** [September 10, 2022, 1:43pm UTC](https://boards.straightdope.com/t/kellogg-cereal-just-add-water/971230/40 "2022-09-10T13:43:05Z")

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Won’t powdered milk also begin to go bad after you open it?

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