# Kerry camp beats Bushco to the enhancing "I approve this message" punch **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [July 22, 2004, 12:01am UTC](https://boards.straightdope.com/t/kerry-camp-beats-bushco-to-the-enhancing-i-approve-this-message-punch/256265 "2004-07-22T00:01:54Z")\ **Posts on this page:** 3\ **Page:** 3
**Author:** ![SPOOFE](https://avatars.discourse-cdn.com/v4/letter/s/c5a1d2/32.png) [@SPOOFE](https://boards.straightdope.com/u/SPOOFE)\ **Post date:** [July 23, 2004, 7:36pm UTC](https://boards.straightdope.com/t/kerry-camp-beats-bushco-to-the-enhancing-i-approve-this-message-punch/256265/41 "2004-07-23T19:36:18Z")
I am SPOOFE W. Diddly, and I approve of these underpants. ---
**Author:** ![HoldOnThere](https://avatars.discourse-cdn.com/v4/letter/h/e36b37/32.png) [@HoldOnThere](https://boards.straightdope.com/u/HoldOnThere)\ **Post date:** [July 23, 2004, 9:05pm UTC](https://boards.straightdope.com/t/kerry-camp-beats-bushco-to-the-enhancing-i-approve-this-message-punch/256265/42 "2004-07-23T21:05:05Z")
I think the reason the candidate has to ‘approve’ the message is because the commercial is being paid for by another ‘organization’ not directly affiliated with his campaign. This helps keep the finances separated. The approval clip just allows the candidate to be seen in the commercial. ---
**Author:** ![FaerieBeth](https://avatars.discourse-cdn.com/v4/letter/f/e95f7d/32.png) [@FaerieBeth](https://boards.straightdope.com/u/FaerieBeth)\ **Post date:** [July 23, 2004, 9:52pm UTC](https://boards.straightdope.com/t/kerry-camp-beats-bushco-to-the-enhancing-i-approve-this-message-punch/256265/43 "2004-07-23T21:52:51Z")
4 out of 5 dentists approve of chewing this message to reduce plaque build-up. [Previous page](https://boards.straightdope.com/t/kerry-camp-beats-bushco-to-the-enhancing-i-approve-this-message-punch/256265.md?page=2)