# Kevin Costner in Apple Lisa Commercial

**URL:** <https://boards.straightdope.com/t/kevin-costner-in-apple-lisa-commercial/777870>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [January 22, 2017, 8:43pm UTC](https://boards.straightdope.com/t/kevin-costner-in-apple-lisa-commercial/777870 "2017-01-22T20:43:39Z")\
**Posts on this page:** 2\
**Page:** 2

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**Author:** ![JacobSwan](https://avatars.discourse-cdn.com/v4/letter/j/a6a055/32.png) [@JacobSwan](https://boards.straightdope.com/u/JacobSwan)\
**Post date:** [January 24, 2017, 4:32pm UTC](https://boards.straightdope.com/t/kevin-costner-in-apple-lisa-commercial/777870/21 "2017-01-24T16:32:30Z")

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He’s using the mouse with his left hand. Is Costner left handed? Or did nobody really know how to use one in those days? Or was it some artistic reason and it fitted the frame better?

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**Author:** ![goldmund](https://avatars.discourse-cdn.com/v4/letter/g/a4c791/32.png) [@goldmund](https://boards.straightdope.com/u/goldmund)\
**Post date:** [January 24, 2017, 11:56pm UTC](https://boards.straightdope.com/t/kevin-costner-in-apple-lisa-commercial/777870/22 "2017-01-24T23:56:37Z")

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> [@ftg](#):
>
> The tale of later Xerox vs. Xerox PARC deserves a similar book. Xerox tried to get into the computer business and bought an IBM 360 clone maker SDS. That went belly up and Xerox got computer shy.

Check out [Dealers of Lightning](https://www.amazon.com/dp/B0029PBVCA/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1), then. It’s the story of PARC, and is quite good.

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