# Knott's Berry Farm brand has been discontinued **URL:** \ **Category:** Cafe Society\ **Created:** [January 24, 2024, 3:37pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594 "2024-01-24T15:37:12Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\ **Post date:** [January 24, 2024, 3:37pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/1 "2024-01-24T15:37:13Z")
> **[Knott's Berry Farm brand discontinued at grocery stores](https://www.foxla.com/news/knotts-berry-farm-grocery-store-brand-discontinued)** > > Knott's Berry Farm-branded products like jams and jellies will no longer be sold at grocery stores. > **BUENA PARK, Calif.** - [Knott’s Berry Farm](https://www.foxla.com/tag/theme-parks) products will no longer be sold at [grocery stores.](https://www.foxla.com/tag/consumer) > > The J.M. Smucker Company, which owns the grocery store brand but not the [theme park,](https://www.foxla.com/tag/theme-parks) quietly discontinued the line of jams, jellies, preserves, and cookies on Monday. > > “Knott’s Berry Farm brand has been discontinued and is no longer being sold,” a message on Knott’s Berry Farm’s website read. ---
**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\ **Post date:** [January 24, 2024, 3:47pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/2 "2024-01-24T15:47:03Z")
Was their stuff any good? I don’t know if I have ever had any, I assume that I did but I am not positive… ---
**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\ **Post date:** [January 24, 2024, 3:50pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/3 "2024-01-24T15:50:48Z")
Yes, it was. Being a SoCal native, I grew up on it. Loved their boysenberry syrup when I was eating such things. ---
**Author:** ![Elmer\_J.Fudd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmer_j.fudd/32/1211_2.png) [@Elmer\_J.Fudd](https://boards.straightdope.com/u/Elmer_J.Fudd)\ **Post date:** [January 24, 2024, 4:18pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/4 "2024-01-24T16:18:37Z")
I grew up in Orange County and the only jam we ever had in the fridge was Knott’s Boysenberry Preserves. FWIW, like a lot of OC notables, Walter Knott was a raving fascist. Maybe someone brought that to Smucker’s attention. ---
**Author:** ![Mighty\_Mouse](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mighty_mouse/32/7776_2.png) [@Mighty\_Mouse](https://boards.straightdope.com/u/Mighty_Mouse)\ **Post date:** [January 24, 2024, 6:17pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/5 "2024-01-24T18:17:35Z")
I hear the story is more mundane. It was high quality, premium price. Then Smucker degraded the quality to reduce the cost and still sell it at a premium price. Over time this weakened the brand as did the association of quality = organic in many consumers’ minds. It no longer did enough volume to command shelf space and the death spiral was on. ---
**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\ **Post date:** [January 24, 2024, 6:23pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/6 "2024-01-24T18:23:25Z")
To be clear, [Knott’s Berry Market brand is still available from the theme park.](https://marketplace.knotts.com/collections/berry-market-jams) ---
**Author:** ![duality72](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/duality72/32/3910_2.png) [@duality72](https://boards.straightdope.com/u/duality72)\ **Post date:** [January 24, 2024, 7:07pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/7 "2024-01-24T19:07:17Z")
Enshittification strikes again. ---
**Author:** ![FinsToTheLeft](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/finstotheleft/32/2930_2.png) [@FinsToTheLeft](https://boards.straightdope.com/u/FinsToTheLeft)\ **Post date:** [January 24, 2024, 7:11pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/8 "2024-01-24T19:11:54Z")
Not so much: > Sorry, there are no products in this collection. ---
**Author:** ![Mighty\_Mouse](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mighty_mouse/32/7776_2.png) [@Mighty\_Mouse](https://boards.straightdope.com/u/Mighty_Mouse)\ **Post date:** [January 24, 2024, 7:17pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/9 "2024-01-24T19:17:38Z")
Correct. I’m sure they can make a really nice jam for $7 and sell it for $12.99 at the theme park. What they can’t do is make it for $4 and sell it for $6.99 in a grocery store. ---
**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\ **Post date:** [January 24, 2024, 7:22pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/10 "2024-01-24T19:22:57Z")
> [@FinsToTheLeft](#): > > Not so much: > > > Sorry, there are no products in this collection. Huh. I see three pages of products… ---
**Author:** ![FinsToTheLeft](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/finstotheleft/32/2930_2.png) [@FinsToTheLeft](https://boards.straightdope.com/u/FinsToTheLeft)\ **Post date:** [January 24, 2024, 7:24pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/11 "2024-01-24T19:24:45Z")
> [@Skywatcher](#): > > Huh. I see three pages of products… I wonder if it’s because I’m in Canada. I can see the Peanuts toys and some candy, but no jams or anything. ---
**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\ **Post date:** [January 24, 2024, 9:27pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/12 "2024-01-24T21:27:45Z")
> [@Ike\_Witt](#): > > Was their stuff any good? I Yes, very good jam. ---
**Author:** ![Musicat](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/musicat/32/20189_2.png) [@Musicat](https://boards.straightdope.com/u/Musicat)\ **Post date:** [January 25, 2024, 2:03am UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/13 "2024-01-25T02:03:05Z")
Sound like they were in a jam. ---
**Author:** ![Biggirl](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/biggirl/32/3294_2.png) [@Biggirl](https://boards.straightdope.com/u/Biggirl)\ **Post date:** [January 25, 2024, 2:22am UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/14 "2024-01-25T02:22:55Z")
I mistakenly thought Boone’s Farm and wondered what the pre-teens were gonna sneak drink now. And that just reminded me of how old I am. But then I looked it up and Boone’s Farm is still a thing. Only it isn’t jelly. ---
**Author:** ![Two\_Many\_Cats2](https://avatars.discourse-cdn.com/v4/letter/t/779978/32.png) [@Two\_Many\_Cats2](https://boards.straightdope.com/u/Two_Many_Cats2)\ **Post date:** [January 25, 2024, 2:30am UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/15 "2024-01-25T02:30:25Z")
With a name like Fuc…I mean Smuckers… ---
**Author:** ![RadioWave](https://avatars.discourse-cdn.com/v4/letter/r/91b2a8/32.png) [@RadioWave](https://boards.straightdope.com/u/RadioWave)\ **Post date:** [January 25, 2024, 3:01am UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/16 "2024-01-25T03:01:18Z")
Yay. We just got season passes. Time to start planning some wacky Smokey and the Bandit style bootleg runs east of the Rockies. ---
**Author:** ![solost](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/solost/32/11776_2.png) [@solost](https://boards.straightdope.com/u/solost)\ **Post date:** [January 25, 2024, 1:22pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/17 "2024-01-25T13:22:28Z")
> [@Biggirl](#): > > I mistakenly thought Boone’s Farm and wondered what the pre-teens were gonna sneak drink now. And that just reminded me of how old I am. But then I looked it up and Boone’s Farm is still a thing. Only it isn’t jelly. I drank some of that as a misbegotten teen. If I recall, it _ **tasted** _ like jelly-- super sweet, which is probably one reason it appealed to youngsters. ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [January 25, 2024, 3:34pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/18 "2024-01-25T15:34:31Z")
Those margins seem really low to me. I bet the $12.99 jam costs more like $4 to make. (Though I suppose the actual margins don’t really make a difference to your point.) ---
**Author:** ![Mighty\_Mouse](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mighty_mouse/32/7776_2.png) [@Mighty\_Mouse](https://boards.straightdope.com/u/Mighty_Mouse)\ **Post date:** [January 25, 2024, 4:51pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/19 "2024-01-25T16:51:01Z")
When I say “make”, I mean the wholesale price from whoever is manufacturing it (either JM Smucker or some other contract manufacturer) to Knotts Berry Farms theme park operator. I doubt that Knotts Berry Farm is a vertically integrated producer now, it it ever was. ---
**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\ **Post date:** [January 25, 2024, 5:22pm UTC](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594/20 "2024-01-25T17:22:17Z")
I’d hoard the jars I have left, but they are all half-empty and in steady rotation. Sigh. Now what will I have on my English muffin in the morning? [Next page](https://boards.straightdope.com/t/knotts-berry-farm-brand-has-been-discontinued/996594.md?page=2)