# Kudos to Expedia! Dad's trip to see his daughter married-commercial **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [June 8, 2013, 3:34am UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450 "2013-06-08T03:34:11Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![DummyGladHands](https://avatars.discourse-cdn.com/v4/letter/d/49beb7/32.png) [@DummyGladHands](https://boards.straightdope.com/u/DummyGladHands)\ **Post date:** [June 8, 2013, 3:34am UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/1 "2013-06-08T03:34:11Z")
Like almost everyone I know, I use the consolidators to check a rate, then go to the providers website and book directly. But I will give Expedia a shot the next time I travel. Dad does the voice over about being invited to his daughter’s wedding to another woman. Beautifully done. Shock, acceptance, and then joy. Ballsy move, IMHO. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [June 8, 2013, 4:38am UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/2 "2013-06-08T04:38:39Z")
I don’t know. I don’t think it worked as an ad. They put so focus on the same-sex marriage issue, it’s like they forgot they were selling a product. ---
**Author:** ![Ranger\_Jeff](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ranger_jeff/32/2065_2.png) [@Ranger\_Jeff](https://boards.straightdope.com/u/Ranger_Jeff)\ **Post date:** [June 8, 2013, 6:32am UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/3 "2013-06-08T06:32:37Z")
> [@Little\_Nemo](#): > > I don’t know. I don’t think it worked as an ad. They put so focus on the same-sex marriage issue, it’s like they forgot they were selling a product. I don’t know about the sales effectiveness either. But it’s not the first ad I’ve ever seen where it was difficult to figure out what product/service they were selling. It’s pretty courageous to put that commercial out there. ---
**Author:** ![Pitchmeister](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pitchmeister/32/3459_2.png) [@Pitchmeister](https://boards.straightdope.com/u/Pitchmeister)\ **Post date:** [June 8, 2013, 7:01am UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/4 "2013-06-08T07:01:12Z")
While I haven’t seen the ad, it might not be as ballsy as you think. The demographic that would use Expedia is, I believe, very closely correlated to the kind of people that would be accepting of SSM (most importantly: young). Good on them, though, anyway. ---
**Author:** ![Foggy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/foggy/32/1082_2.png) [@Foggy](https://boards.straightdope.com/u/Foggy)\ **Post date:** [June 8, 2013, 8:15am UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/5 "2013-06-08T08:15:51Z")
This ad has been on YouTube since October 2012. Did it just start airing on TV? [![]( " - YouTube") ](https://www.youtube.com/watch?v=ThzdsnXeE28) ---
**Author:** ![hajario](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hajario/32/171_2.png) [@hajario](https://boards.straightdope.com/u/hajario)\ **Post date:** [June 8, 2013, 11:31am UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/6 "2013-06-08T11:31:34Z")
I don’t think that they deserve kudos for appealing to their main demographic on an issue that is quickly becoming passe. The time when such a thing was bold and innovative is (thankfully) long gone. ---
**Author:** ![even\_sven](https://avatars.discourse-cdn.com/v4/letter/e/dfb087/32.png) [@even\_sven](https://boards.straightdope.com/u/even_sven)\ **Post date:** [June 8, 2013, 11:57am UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/7 "2013-06-08T11:57:52Z")
For context, this ad is just one of a series showing similarly sappy stories. ---
**Author:** ![Emtar\_KronJonDerSohn](https://avatars.discourse-cdn.com/v4/letter/e/58956e/32.png) [@Emtar\_KronJonDerSohn](https://boards.straightdope.com/u/Emtar_KronJonDerSohn)\ **Post date:** [June 8, 2013, 3:58pm UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/8 "2013-06-08T15:58:20Z")
> [@Little\_Nemo](#): > > I don’t know. I don’t think it worked as an ad. They put so focus on the same-sex marriage issue, it’s like they forgot they were selling a product. I caught the ad with the TV on in the background. It seemed to be about eight minutes long and I never “got” that it was about any product. I honestly thought it was the equivalent of minutes-long “only 63 cents a day” commercials for starving children or no-kill shelter charities that run late at night with sad pictures and Sara McLachlin music and an 800-number emblazoned across the bottom. ---
**Author:** ![Spice\_Weasel](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spice_weasel/32/5435_2.png) [@Spice\_Weasel](https://boards.straightdope.com/u/Spice_Weasel)\ **Post date:** [June 8, 2013, 10:54pm UTC](https://boards.straightdope.com/t/kudos-to-expedia-dads-trip-to-see-his-daughter-married-commercial/660450/9 "2013-06-08T22:54:49Z")
> [@hajario](#): > > I don’t think that they deserve kudos for appealing to their main demographic on an issue that is quickly becoming passe. The time when such a thing was bold and innovative is (thankfully) long gone. Yeah, I’m gonna have to disagree. Tell the boyfriend of that guy who was recently killed in NYC that gay marriage is a passe issue. Anyway, it made me cry.