Established products that took their lumps to get where they are.
I think that attempting to market a product called [anything] Bourbon with only a homeopathic dilution of alky would draw heavy attention from ATF and you’d have to battle for years, with maybe a 50-50 chance, to get them to approve your labeling. To start with, the homeos might mount arguments that the product could induce intoxication because their science works that way.
Closer to the point, I’m pretty sure even NA wines and beers have to conform to ATF (and possibly FDA) regulations.
Followup: I think you’d have trouble getting “BASELESS BOURBON 100% Distilled Water” onto the shelves for labeling reasons, all trivialities of homeopathics aside.
A substance does not become homeopathic just through being diluted many times over. Dilution is not what makes something a homeopathic remedy. According to homeopathic theory, a substance is a homeopathic remedy for a disease if it causes the same sorts of symptoms as the disease does. Unsurprisingly, however, the early homeopathic practitioners found that giving people such a substance as a medicine generally made them worse. They therefore took to diluting the stuff until it did not make their patients worse any more (sometimes this meant until there was effectively none of the original substance left in it), and concluded that they had then found the remedy.
If you are going to claim that what you are selling is a homeopathic remedy, you need to be able say what it is a remedy for. I suppose you could argue that since whiskey causes the symptoms of drunkenness and hangovers, homeopathic, highly diluted, whiskey is a remedy for drunkenness and/or hangovers.
You may have discovered the first homeopathic remedy that will actually work!
Exactly!
Side question concerning profitability-Using a 200c dilution, how many fifths of my homeopathic whiskey can I get from one fifth of the original rotgut?
I think a microscopic fraction of one drop from the original bottle would be overkill, so feel free to drink the rest and never fear you are wasting your original investment. And don’t use rotgut (horrors!), but the finest whiskey you can find. After all, in a million years, from a billion consumers, one of them might just stumble upon a single molecule of your whiskey and sue you.
Not only that, but there are specific steps that Hahnemann required such as using a leather pad to repeatedly tap (succuss) each bottle of intermediate solution, and the number of taps is also prescribed.
